Social media for artists
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Slide-deck of my presentation about Social Media for Artists on May 4th 2013 in Kelowna BC. Held at #heARTschool
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Social media for artists
- 2. Artists aren’t business people (?) Social Media the two-way street The 3 Secrets to Social Media Success Licensing and sharing art Identifying Social Media Platforms What platform is right for you?
- 3. Your Blog Facebook Pages Twitter Pinterest Soundcloud Instagram Etsy
- 4. A new Dimension to ◦ Marketing ◦ Customer Service ◦ Communication ◦ Networking A new Customer ◦ Connected ◦ Informed ◦ Greater Reach
- 9. The real power is in the network! Don’t confuse “social proof” with follower counts Brand advocates are “word of mouth on steroids” On the core of Social Media are the human connections
- 10. Open communication Community Easy to share content
- 18. Your Blog Facebook Pages Twitter Pinterest Myspace Soundcloud Instagram
- 20. Free or self hosted Full control Creating a library Share content
- 21. oOpen communication Community Easy to share content
- 22. Largest Social Media Platform 50%+ active users Spend time Easy share The average Canadian has 190 Friends on Facebook
- 23. Profile Page Group For Friends and Family For public promotion For Collaboration Flexible privacy settings Public, indexed by Google Can be open or “secret” By invitation only Users “Like” = subscribe Add users to a group or Ask to join
- 24. Cover Image ◦ Limitations Apps ◦ Photo ◦ Custom ◦ More Timeline ◦ Highlights
- 25. Everything that “Happens” is an “Edge” Relationship User-Edge Facebook generated Values Time Decay www.whatisedgerank.com
- 26. Open communication Community Easy to share content
- 27. Micro Blogging 140 characters Share Text, Pictures, Links, videos, sounds…. 300 Million active users A little harder to get into Real time networking Used by most other tools to transport messages
- 28. @yourname ◦ Short ◦ Unique ◦ Try to stay away from Numbers and _ ◦ Branding ◦ Easy to type ◦ Easy to remember
- 29. Your Twitter Profile is your Business card First Impressions count! ◦ Consistent Branding ◦ Custom Avatar (No egg) ◦ Bio ◦ Custom Background
- 30. Avatar ◦ Image size 81 x 81 pixel ◦ Clear head shot ◦ Square Logo ◦ Branding ◦ No .gif wiggly pictures ◦ No dogs, kids, trees…… Many people remember you by your Avatar rather than your name! Don’t change too often!
- 32. Open communication Community Easy to share content
- 33. Musicians Create song mixes Be part of the music community Showcase your music
- 34. oOpen communication Community Easy to share content
- 35. http://youtu.be/P7hh7lRPOdE Record Sounds Share Sounds Follow others Comment on sounds Embed files in blog or Facebook
- 36. Open communication Community Easy to share content
- 37. Visual Content (Images and Video) 86% of users are female Collect like on a pegboard/ scrapbook Follow boards and friends Comment on pins Share pins Link back to original Group boards Indicate for sale items
- 39. Open communication Community Easy to share content
- 40. Photoapp Filters + Frames Create /share Follow Owned by Facebook Be aware of image rights Connect with other artists!
- 43. Open communication Community Easy to share content
- 44. Mind what you have learned. Save you it can ~Yoda