Twitter is an important tool for recruiting organizations because it allows them to reach a large pool of potential candidates. It has over 500 million registered users who are active in online conversations. Recruiters can use Twitter to listen and observe discussions, find and follow candidates, and promote their employer brand. While spammers and scammers are a risk, recruiters can focus on authentic discussions and avoid unwanted attention by following best practices around their tweets, followers, hashtags and searches. With the right approach, Twitter is a valuable recruiting resource.

1. @#!$%*
Why Twitter is Essential to World
class Recruiting Organizations

2. Today
• What’s the big deal?
• Ok, so how do I get started?
• How do I reach candidates on twitter?
• What about spammers, scammers, evildoers
& assassins?
• chillax

3. @peopleshark

4. #SMAgc

5. Hello!

6. What’ s the big deal?

7. • 500 Mm registered, 127 MM active
• 13% of internet users
• 59% Women
• 59% college degree
• 51% age 34+
• 54% mobile
• 36% tweet at least once a day
Source:
Online
MBA

8. Only old people use email

9. • Real-time search
• Technology and ecosystem
• Relevant conversations
• Industry insiders and trendsetters
• Organized chaos
• Global, mobile, ubiquitous

13. Getting started

14. What’s your objective?
• Listen, observe, learn, collect intelligence
• Find candidates and prospects
• Promote your employer brand
• Participate fully, be part of the
conversation
• Post your jobs

16. Following
• Be promiscuous
• Go outside of your industry and interests
• Follow celebrities, ceos & other notables
• Follow companies , organizations & events
• Follow the 39%
• Use search, lists & alerts to hone in on
conversations

17. followers
• Tweet interesting stuff and they will come
• Follow and they will come
• The number of followers isn’t all that
important
• Cultivating the right audience is important
• Search out and target potential candidates
and leads

18. Do this, not that
• Use your name
• Don’t lock your account
• As a recruiter, combine the personal and
professional
• As a company, define your identity or “voice”
• Authenticity, transparency, openess is key

19. tweets
• Multiple topics, personal and professional
• Track Most productive times of day
• Respond, make friends
• Give credit where credit is due
• Share, share, share

20. retweets
• Ensure that your tweets are retweetable
• The auto retweet vs. the manual retweet
• Add editorial comment
• Curate good content, check links
• Mind your manners, say thank you!

21. Finding candidates
and prospects

22. X-ray search
site:twitter.com intitle:on shopify developer -job -jobs

25. lists
• Create lists as a public service
• Create private lists to follow candidates
• Explore lists to find groups of candidates or
prospects
• Conference or event lists

27. hashtags
• Used to organize or categorize tweets
• Great for searching and connecting with
specific audiences
• Common job seeker hash tags #jobs, #job,
#cityname, #positiontitle
• Virtually attend events like this

28. Fear

29. Don’t be scurred
• Work with pr, marketing and legal
• Follow others, watch, observe, ask
questions
• Research, collect examples
• the spammers & pron bots might follow you
– it’s ok
• Unfollow, if it gets weird

30. Didn’t we learn our lesson in the 90s?
Source:
Globalspec
Report:
Social
Media
Use
in
the
Industrial
Sector

31. Credit:
Peter
Shankman

32. If it gets out of control, tweet me
• @peopleshark
• @recruittoolbox
• carmen@recruitingtoolbox.com
• www.recruitingtoolbox.com
• www.linkedin.com/in/carmenhudson

33. Thank you!