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Cloud Computing

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Twinkle Sebastian
Twinkle Sebastian

A brief account on marketing of cloud computing services in the 2012 scenario.

BusinessTechnologie
1  sur  41
Cloud Computing A Note on Sales Possibilities
Hot target market Telecom Financial Institutions System integrators Government Education SMB
Sales Management High Touch Low Touch Channel
Low touch model Sales funnel •Awareness •Consideration •Purchase •Deal Closed
Awareness Inbound Marketing Wordpress, Tumblr, blogger, yout ube, flickr, slideshare.net, scribd and Guest Blogging SEO Google keyword tool, SEO profiler
Consideration •Give something away •Research reports, tips and tools •Trail Periods
Purchase •Freemium •Product tiers •Offers limit on the features
Closed deal •Customer to customer service •Answering the queries of other customers, feedback forums, customer support platforms & community websites
Decision Makers CFO CIO IT directors Influencer: IT Managers
Channel
Channel value chain
Social media strategy •Community manager-the official voice of the social media •Defining the objective of the social media campaign •Deciding the success matrix •Focus on the volume of the customer interaction • Flexing muscles with the ever changing functionality and tools
Recommendations •Execution is the major challenge •Selection of different tools and strategies and modifying to adapt the business needs •Prioritizing the leads to various strata and strategy • Focus on LTV
Thank You For queries and suggestions pl write to sebastiantwinkle@gmail.com
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Cloud Computing

  • 1. Cloud Computing A Note on Sales Possibilities
  • 2. Hot target market Telecom Financial Institutions System integrators Government Education SMB
  • 3. Sales Management High Touch Low Touch Channel
  • 4. Low touch model Sales funnel •Awareness •Consideration •Purchase •Deal Closed
  • 5. Awareness Inbound Marketing Wordpress, Tumblr, blogger, yout ube, flickr, slideshare.net, scribd and Guest Blogging SEO Google keyword tool, SEO profiler
  • 6. Consideration •Give something away •Research reports, tips and tools •Trail Periods
  • 7. Purchase •Freemium •Product tiers •Offers limit on the features
  • 8. Closed deal •Customer to customer service •Answering the queries of other customers, feedback forums, customer support platforms & community websites
  • 9. Decision Makers CFO CIO IT directors Influencer: IT Managers
  • 12. Social media strategy •Community manager-the official voice of the social media •Defining the objective of the social media campaign •Deciding the success matrix •Focus on the volume of the customer interaction • Flexing muscles with the ever changing functionality and tools
  • 13. Recommendations •Execution is the major challenge •Selection of different tools and strategies and modifying to adapt the business needs •Prioritizing the leads to various strata and strategy • Focus on LTV
  • 14. Thank You For queries and suggestions pl write to sebastiantwinkle@gmail.com