Imagination, Chicago, Illinois Manager, Digital Strategy, 2015 – Present In my time creating content marketing strategies for clients, I am most proud of our campaign for a financial services client that has driven over 300,000 unique visits to a brand new site, and compelled over 6,500 people to recommit to their financial future, all in the first three months. I love leading our digital marketing team to create meaningful content marketing strategies, then driving real results by getting the right content in front of the right people at the right time through email marketing, social media, search-optimized content, and thoughtfully targeted paid media. I also lead agency-wide teaching sessions around marketing metrics and analytics to ensure our 90+ person team is comfortable with this sometimes-intimidating topic. UBrew, Milwaukee, Wisconsin Co-Founder + Digital Marketing Manager @UBrewMKE, 2013 – 2015 UBrew classes were started to create a low-commitment way to learn homebrewing. Through local audience research, planning and engagement, I grew our social following to 1,000+ in six months with zero ad budget, and I’ve gotten UBrew covered by several local blogs and magazines. With a firm handle on managing this community remotely, I’m on to my next adventure. Kauzu, Chicago, Illinois Marketing + Operations Manager, 2012 – 2013 Kauzu is a tech startup that better connects local jobseekers and employers with its jobs map. I led the effort that grew our job seeker user base by 325% to over 10,000 Chicagoland users in under six months through email marketing, social media, paid & organic search and content marketing. I left Kauzu to try my hand at founding a startup of my own. Skills & Tools Along my path thus far, I’ve come to know and love several of today’s marketing tools like Buffer, HootSuite, Facebook/Twitter Ads, Google Adwords, Mailchimp, WordPress, and basic graphic design programs. I manage projects and data with the help of tools like Basecamp, Trello, Slack, HubSpot, Google Analytics and Excel. I’ve used PowerPoint, Keynote, Prezi, and SlideShare to create impactful presentations, and Qualtrics and SurveyMonkey to gather valuable audience feedback. I love finding new ways to connect all of the above tools through automation tools like Zapier and IFTTT to streamline repeated tasks from both my professional and personal workflow. Most recently, I’ve become well versed with StackAdapt and Sharethrough, two of today’s fastest growing programmatic native advertising platforms. Interests I’m an aspiring homebrewer of sometimes drinkable beer. I love exploring the many corners of Chicago with my wife, Whitney, absorbing the latest content marketing hacks through a long list of podcasts, and spending an embarrassing amount of time researching every move on my Fantasy Football team.

1. Tyler Knudtson
Chicago, Illinois (608) 843­3855 tjknudtson@gmail.com
l​inkedin.com/in/meettyler
Digital Marketing Manager
Since building and executing digital marketing plans for both content marketing clients and tech startups,
I’ve driven content and campaigns that engage audiences and inspire them to act. I’ve been fortunate
enough to have honed my content marketing expertise across a variety of clients across several industries.
I’m at my best when I’m working with smart people toward a common goal that we’re all excited about, and I
insist that we have fun doing it!
Career History
Imagination,​ Chicago, Illinois
Manager, Digital Strategy, 2015 – Present
In my time creating content marketing strategies for clients, I am most proud of our campaign for a financial
services client that has driven over 300,000 unique visits to a brand new site, and compelled over 6,500
people to recommit to their financial future, all in the first three months. I love leading our digital marketing
team to create meaningful content marketing strategies, then driving real results by getting the right content
in front of the right people at the right time through email marketing, social media, search­optimized content,
and thoughtfully targeted paid media. I also lead agency­wide teaching sessions around marketing metrics
and analytics to ensure our 90+ person team is comfortable with this sometimes­intimidating topic.
Wisconsin Alumni Association – Chicago Chapter,​ Chicago, Illinois
Digital Community Manager, Volunteer Board Member, 2014 – Present
In my first three months volunteering with the WAA marketing team, I implemented a new social campaign
and process that drove 15 times more impressions (180,000+) and 49 times more engagements (4,400+)
than the prior 90­day period, all with zero budget. I love engaging with these fellow Badgers and watching
this online success drive attendance at our events throughout Chicago.
Kaplan Test Prep,​ Chicago, Illinois
GMAT Instructor, 2014 – 2015
I taught at Kaplan to stretch my prior teaching and leadership skills into the new­to­me territory of Adult
Education. I loved guiding students to achieve their absolute best on the GMAT. Lecturing and fielding
questions in class sharpened my speaking skills and kept me intimately connected to the Millennial
audience, complimenting my other professional efforts in the Marketing sphere.
UBrew, ​Milwaukee, Wisconsin
Co­Founder + Digital Marketing Manager @UBrewMKE, 2013 – 2015
UBrew classes were started to create a low­commitment way to learn homebrewing. Through local
audience research, planning and engagement, I grew our social following to 1,000+ in six months with zero
ad budget, and I’ve gotten UBrew covered by several local blogs and magazines. With a firm handle on
managing this community remotely, I’m on to my next adventure.

2.
Kauzu,​ Chicago, Illinois
Marketing + Operations Manager, 2012 – 2013
Kauzu is a tech startup that better connects local jobseekers and employers with its jobs map. I led the
effort that grew our job seeker user base by 325% to over 10,000 Chicagoland users in under six months
through email marketing, social media, paid & organic search and content marketing. I left Kauzu to try my
hand at founding a startup of my own.
Target Stores,​ Madison, Wisconsin
Executive Team Leader, 2006 – 2011
I was recruited by Target directly out of college and received incomparable first­hand experience in team
leadership, merchandising, consumer behavior, and talent management. I learned to build and lead teams
of people of all stripes to drive millions in sales through consistent logistics, merchandising and customer
service. I was proud to receive a peer­elected district award for being one of the company’s first to lead a
full store grocery format remodel, completing this massive undertaking on time and under budget. I left
Target to pursue an MBA in Oregon.
Education
University of Oregon, ​Eugene, Oregon
MBA, Sports Marketing, Entrepreneurship, 2012
Fortunate to receive a partial merit scholarship, I became a diehard marketing fan with a sports and startup
bent while completing a traditional classroom MBA in just nine months.
University of Wisconsin,​ Madison, Wisconsin
BBA, Management, Finance, 2006
UW is where I cut my business and leadership teeth. I’m proud to have balanced a full­time course load with
positions as the president of my professional business club, the supervisor of fellow students at a part­time
kitchen job, and the coach of high school athletes on the football field.
Skills & Tools
Along my path thus far, I’ve come to know and love several of today’s marketing tools like Buffer, HootSuite,
Facebook/Twitter Ads, Google Adwords, Mailchimp, WordPress, and basic graphic design programs. I
manage projects and data with the help of tools like Basecamp, Trello, Slack, HubSpot, Google Analytics
and Excel. I’ve used PowerPoint, Keynote, Prezi, and SlideShare to create impactful presentations, and
Qualtrics and SurveyMonkey to gather valuable audience feedback. I love finding new ways to connect all of
the above tools through automation tools like Zapier and IFTTT to streamline repeated tasks from both my
professional and personal workflow. Most recently, I’ve become well­versed with StackAdapt and
Sharethrough, two of today’s fastest­growing programmatic native advertising platforms.
Interests
I’m an aspiring homebrewer of sometimes drinkable beer. I love exploring the many corners of Chicago with
my wife, Whitney, absorbing the latest content marketing hacks through a long list of podcasts, and
spending an embarrassing amount of time researching every move on my Fantasy Football team.