95% of Americans aged 65 and older get their news from traditional cable companies in the last week, though cable subscribership has dropped in recent years. 40% of Americans would pay to watch or read news online. People over 65 are much less likely to use the internet for news compared to millennials, most of whom say staying up to date with the latest news is at least somewhat important. Social media allows for more user interaction and earned media opportunities for news organizations and advertisers, helping internet-based news reach wider audiences than traditional forms.

2. “

4. 95% of those aged
used to get
their in the last
week – American Press
Institute

6. “ Traditional cable companies have seen their overall
subscribership drop over the past few years”
– Stacy Jones

7. “ of Americans would pay
to watch or read news” – Carl Mortished

8. People over the age of are significantly
to use the

11. “ of millennials say
with the latest news is at least
somewhat ” - Jimmy
Rohampton

12. Instead of setting time aside to
consume news, it is into
their daily

15. Social media allows for
and more earned media
for advertising

17. Internet news has reach

18. in a new form

19. References
[1] Mail, The. "Four Ways Canadians Are Consuming Media Differently".
The Globe and Mail. N.p., 2017. Web. 4 Mar. 2017.
[2] Mortished, Carl. Readers Have Declared Wars On Publishers.
Toronto Ontario: The Globe and Mail, 2015. Print.
[3] Jabr, Ferris. "The Reading Brain In The Digital Age: The Science Of
Paper Versus Screens". Scientific American. N.p., 2017. Web. 4 Mar.
2017.
[4] Bennett, Shea and Shea Bennett. "Paid, Owned And Earned Media: What's
The Difference? [INFOGRAPHIC]". Adweek.com. N.p., 2017. Web. 4 Mar. 2017.
[5] Dewing, Michael. Social Media: Who Uses Them?. Ottawa Ontario: Library of
Parliament, 2013. Web. 4 Mar. 2017.

20. References
[6] ""The Beginnings Of TV News" From That's The Way It Is: A History Of
Television News In America By Charles L. Ponce De Leon".
Press.uchicago.edu. N.p., 2017. Web. 4 Mar. 2017.
[7] "How A TV Consultant Can Bring Success To A Television Station". The
Balance. N.p., 2017. Web. 4 Mar. 2017.
[8] "Social And Demographic Differences In News Habits And Attitudes -
American Press Institute". American Press Institute. N.p., 2017. Web. 4
Mar. 2017.
[9] "Forbes Welcome". Forbes.com. N.p., 2017. Web. 4 Mar. 2017.
[10] News, Evolution. "Evolution Of News". Cyprus News. N.p., 2017. Web.
4 Mar. 2017.
[11] "Mark Zuckerberg Quotes - Brainyquote". BrainyQuote. N.p., 2017.
Web. 4 Mar. 2017.