An interactive keynote presented at Social Media Camp 2013. This presentation is for organizational leaders, digital communications managers, and social media specialists. Through stories, examples, and activities, this presentations walks the audience through a framework for asking the right questions to develop a digital communications strategy that has high impact. At the core of this presentation is the common themes of telling your powerful story, having conversations that matter, and building vibrant community!
2. @TyrellMara#SMCamp
Personal
Brand
Confidence
Values
Passionate
Authentic Real
Raw
Personality
OpinionPerspective
What
How
WHY
It doesn’t
matter what you do, it’s
why you do it
Who are
True
friends don’t care as much
about what you do for work
as they doBefore you
leverage Social Media, you
must understand the WHY of
who you are and why you
do what you
Building
Networks and
Communities
Learning
Great
Conversastions
Great
Conversastions
Qualified
Community based
on Personal or
Business
Who you are
becomes your
screen or filter This is
problem with
Traditional
Networking
Real
Relationships
Return on
Investment
Personal ROI
Business ROI
Brand
Ambassadors
Network
Referral
Engine
New
Business
Relationships
New
Business
Community
Personal
Brand How To =
Awareness
We build
this our whole
lives
We live this
every day
Consciously and
How do you
feel and act?
WHY?
Self Discovery
The process of creating
a great keynote.
20. @TyrellMara#SMCamp
“Start the conversation”
image by <a href="http://www.freeimageslive.co.uk/free_stock_image/twitterjpg" target="_blank"> freeimageslive.co.uk - creator</a>
The time and effort we invest in our communications is
exactly what we should expect in return!
25. @TyrellMara#SMCamp
How do you define Community?
What type of conversations are taking place?
What type of relationships are being built?
Reflection
26. @TyrellMara#SMCamp
Exercise
1) One story or example where you have built a
meaningful relationship using social media.
2) One idea that you can implement tomorrow to
start building meaningful relationships online.
Share with your neighbour:
30. @TyrellMara#SMCamp
Outcomes and Objectives
Build an online presence and engaged
community
Change organizational culture towards
technology
Drive new business, partnership, and associate
opportunities
31. @TyrellMara#SMCamp
Tekara’s Social Media Strategy
Our Story = Thought Leadership Blog
Leveraging Strengths = Targeted Community Building
Dual Branding Model = Social Media Training
32. @TyrellMara#SMCamp
6 Month Time Period
1,100 followers
310 RT’s
1,300 Mentions
160 fans
10% engagement
ratio
Metrics and Measurement
33. @TyrellMara#SMCamp
Metrics and Measurement
Website Traffic
59% increase
unique visitors
600 more pageviews
per month
Blog = most viewed page
on the site
Top 5 Referrers of traffic =
social media sites
Increase in
Organic Search Traffic