Radio is all about capturing people's attention and you only cater to one organ which is not visual based at all therefore it is important that you be subtle in conveying the message but arouse the curiosity and let the customers think. Copies were approved, productions didn't start.

1. CERTIS LANKA
PRESS & RADIO

2. CERTIS LANKA – COMPANY BACKGROUND
 Certis Lanka is a member of the well known
service-solution provider across the world
Certis-Cisco Singapore which was founded
back in the year 1958
 Certis Lanka owns a large branch network
across all districts providing customers with
efficient & effective service

3. CERTIS LANKA – COMPANY BACKGROUND
CONTD.
 For the past 35 years they have kept their
record for dependability & reliability at high
standards
 They are the only company in Sri Lanka to
provide all five solutions
 Manpower Security
 Cash Transport, Cash Management
 Electronic Security Systems
 Home & Industrial Nursing, Doctor on call &
Ambulance Service
 Courier Service

4. CERTIS LANKA - CONCEPT OVERVIEW
 Considered points in developing the
concepts
 State-of-the-art technology
 Features & facilities provided to the customers
 Range of products available
 Concerns
 Limit of creativity

5. RADIO COPY – SAMPLE ONE
(Back ground Alarm sound)
“Hey, what are we going to do now? Did you hear the alarm?”
“How did it happen we were careful from the beginning”
(siren sounds)
“Ahh! Here are the culprits, sergeant! Put both of them to the
Jeep…”
 With Certis Lanka State-of-the-Art Security Solutions they
wouldn’t even notice what took them behind the bars!
 Call or visit the nearest certis lanka outlet now to get your
home or office protected
 Certis Lanka Securing Your World!

6. RADIO COPY – SAMPLE TWO
“(Certise Lanka equipment alarm sound)”
“(Police siren sound)”
“(Hand-Cuffs clicking)”
 With Certis Lanka State-of-the-Art Security Solutions
they wouldn’t even notice what took them behind the
bars!
 Call or visit the nearest Certis Lanka outlet now!,
to get your home or office protected.
 Certis Lanka Securing Your World!

7. RADIO COPY – SAMPLE THREE
(Background Alarm sound)
“ඈ බං, ම ොකක්ද ඒ ඇහුන සද්මද?
ඒක ත යි, ට හිතාගන්නවත් බෑ... අපි ම ච්චර පරිස්සම න් වැමේ කරලත්?”
(Siren Sound)
ආහ්හ්... මේ ඉන්මන මහොරු, සාජන් දානවා මේ මදන්නව ජීප් එකට
“Ahh! Here are the culprits, sergeant! Take both of them to the station…“
(English Optional)
 With Certis Lanka State-of-the-Art Security Solutions they wouldn’t even
notice what took them behind the bars!
 Call or visit the nearest Certis Lanka outlet now!, to get your home
or office protected.
 Certis Lanka Securing Your World!

8. MAGAZINE AD CONCEPT & COPY
 Concept Overview
 We would be featuring one of the state-of-the-art
equipments as the centre point leaving space
surrounding blank to make it prominent
 Upper part of the advertisement will feature logo, tagline
of Certise Lanka whilst below will contain other
equipments in the same range
 Copy (sample only)–
“With ‘Indoor IR Camera’ leave surveillance to us”