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Food Centricity Powers:
The Emergence of the Food Start-up Ecosyst
em
A Look Into the Market
How the Gaps Developed
Current Trends
Pushing ‘Innovation’
What is a Food Start-up?
Packaged Foods Food Tech
Packaged Foods Deep Dive
Research and Development
Packaged Foods Deep Dive
Packaging Design
Packaged Foods Deep Dive
Ingredient Procurement
Packaged Foods Deep Dive
Manufacturing
Packaged Foods Deep Dive
Storage
Packaged Foods Deep Dive
Distribution
Packaged Foods Deep Dive
Sale # 1
Packaged Foods Deep Dive
Sale # 2
Challenges for a Small Food Maker
High Friction Industry
Challenges for a Small Food Maker
High Cost of Ingredients
Challenges for a Small Food Maker
High Selling Cost
s
Challenges for a Small Food Maker
Shelf Life (Safety and Quality)
Challenges for a Small Food Maker
Looming Entry into Space by Big Players
Challenges for a Small Food Maker
Premium Positioning
Challenges for a Small Food Maker
No Defensible IP
Remaining Successful
Food Investment Funds
Examples of Acquisitions in Food
$33M by General Mills $820M by General Mills $775M by Hormel
Market Opportunity
Over $5.3 Billion of Private Capital Invested from 2012 to 2014.
Southern California's $44 billion in annual grocery sales makes it the
largest U.S. grocery market.
Market Pain
>90% failure rate for packaged food companies
Average time to market from idea or concept is 18 months
Average runaway for most companies is 8 months
Our Solution
Access to permitted facilities
Reducing cost of goods
Access to knowledge
Access to capital
Accelerate time to market by 12 months
Food Maker Hub
The Food Maker Hub™ is a professional networking o
rganization for natural, specialty and artisanal food
companies with nearly 1,700 members.
• 10 Shared, yet individual- a model for
future shared kitchens
• Kitchens Bays
• Specialty Equipment
• 3 Gluten-Free Kitchens
• Confectioner Kitchen
• Health Department Involvement
East End Kitchens
“te platico una idea constructiva”
EEK
LA Prep
• 56,000 sq ft space
• 54 Individual, fully permitted
(wholesale) food maker
spaces rented by the year.
• USDA / Organic certifiable
• 13 Gluten-free kitchens
• Two catering kitchens
• Private and shared storage
(dry, chilled, frozen)
• Wet / dry packing room
• Classroom / teaching kitchen
• R&D Kitchen
• Co-working and meeting
office space
• Shared equipment
LA Prep
Small Kitchen – No Hood
Small Kitchen – W/ Hood
LA Prep
Medium Kitchen
LA Prep
Large Kitchen
LA Prep
Reducing COGS
Our Services
• Brand positioning and brand
identity development and design
• Packaging design
• Ingredient procurement
• Business plan revisions or
writing
• Marketing plans
• Financial modeling
• Legal
• Accounting
• Food Photography and styling
• Food formulation and R&D
• Market Research
• Label Compliance
• Food Safety planning and
accreditation
• Copy writing
• Pitch coaching
Food Maker Academy
Access to Capital
Food Centricity
Questions?
Greg Yudin
greg@foodcentricity.com
www.foodcentricity.com
www.foodmakerhub.com
www.academy.foodcentricity.com
@foodcentricity on Twitter

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Notes de l'éditeur

  1. make reference to movies/games averse to developing new IP