Susannah Robinson

1. Be He@lthy Be Mobile:
Twenty-first century
tobacco control

2. Be He@lthy, Be Mobile: A global handbook
SMS content
Technology
Promotion
Monitoring
and
evaluation
Program
management
2

3. Country programs
3
Country Status
India National launch of mTobaccoCessation in January 2016 across all 29 states.
Service available in English and Hindi. Over 2 million registrations
Costa Rica First country in the world to set up an mTobaccoCessation platform (2013).
Sharing experience in the region (e.g. Panama)
Tunisia National program launch December 2016
Philippines Launch of mobile health in 2-3 cities by the end of 2016

4. Case Study: India
• National mTobaccoCessation service launched in Jan
2016
• Available in all 29 states in Hindi and English
• Unique feature: registration by missed call (not just
SMS)
• Live dashboard for monitoring uptake and usage
• 160,000+ registered in the first week and over 2
million by December 2016
• Sustainable: government-owned using existing
mobile infrastructure (mSeva)
4

5. Not just tobacco
mTobaccoCessation
mDiabetes
mHypertension
mCervicalCancer
mCOPD
mTB-Tobacco

6. Agnostic platform
mTobaccoCessation
Other disease areas
and services added
(e.g. mTraining,
mSurveillance)
mTobaccoCessa
tion, mTB-
Tobacco,
mDiabetes…
Entire national health
system capacity to
add mobile elements
to any programme
mDiabetes
mCervicalCancer
mDiabetes
mCervicalCancer
mDiabetes
mTraining

7. A step towards holistic health
Strengthen the
implementation of the World
Health Organization
Framework Convention on
Tobacco Control in all
countries
Reduce by one third
premature mortality from
non-communicable
diseases through
prevention and to promote
well-being
Achieve universal
health coverage
Upholds SDG 3 commitment
to
“Promote health and
wellbeing for all at all ages”

8. THANKS!
For additional information
robinsons@who.int