Week 8 Re-imagining Business as Usual - Ludwick Marishane

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In 2011, Ludwick was rated as the best student entrepreneur in the world (Global Champion of the Global Student Entrepreneurs Awards 2011). That same year, Google named him as one of the 12 brightest young minds in the world. He holds a Bachelor of Business Science, majoring in Finance & Accounting, from the UCT. In December 2013, TIME Magazine named him as one of the 30 people, under 30, who are changing the world...one of only 2 Africans on the list. DryBath® is a Bath-Substituting® gel, designed to replace the need for soap, water and skin lotion. DryBath® is an innovative gel that cleans the skin by removing dead cells & ? body odor, without the need for much water. This saves you time when in a rush, or when bathing with water is difficult or awkward. DryBath® is designed to provide more hygiene to the 2 billion people without adequate water access, who still use the traditional bucket-bathing method. It was also designed to provide a convenient hygiene alternative to affluent households, allowing them to use less water.

Présentations et discours publics

1
 3 of them are less than 5 years old, and the other less than 15!
 They embody a new age of digital, called the “Internet of Things”. It’s
not about social networking, but socialised corporate capitalism.
Who will be the biggest FMCG in the world without owning a single
factory?

2
“Yes, we are seeing, as you’d have noticed from our results, SMS revenue has basically
remained flat, so we’re not seeing any growth and as you rightly say, BBM, WhatsApp
and those messaging services are taking up the growth that we would have seen in
SMS.“ –Sifiso Dabengwa (MTN CEO in 2012 Moneyweb )

I come from a generation that is
ADDICTED TO ATTENTION
It’s like we all want to be famous,
even though we’re not good at
anything (except seeking attention).
We desperately need to learn the
importance of
A Job Well Done
(with no need for gold stars)

Entrepreneurial
Success
Through
MINDFULNESS
@TheHeadboy

Bucket- Bathing method
-Over 2Bil People
Old Solutions: No-Rinse™- 50 years
Wet Wipes- 20 years
Bulky, expensive, & not convenient @TheHeadbo
∗ 2 billion
Globally
∗ 350 million in
Africa
∗ 5 million in SA

7
Innovation,Invention-
Developmentand
Commercialization"Primus
interPares"

8
Innovation,Invention-Development
andCommercialization"Primus
interPares"
• ISO 22716 factory
• Eliminate: Water,
soap & lotion
• Rural & urban use

11
Innovation,Invention-
Developmentand
Commercialization"Primus
interPares"

12
Innovation,Invention-
Developmentand
Commercialization"Primus
interPares"

OUR CAPITALIST PHILOSOPHY OF
SOCIAL SIGNIFICANCE

Innovation,Invention-
Developmentand
Commercialization"Primus
interPares"
ECONOMICALLY DEMOCRATIC IMPACT
Less Water
Better Hygiene

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