The document discusses creativity and the rise of "New Creatives" who are tackling challenges in new ways. It says the old ways of doing things are outdated and irrelevant for many. The New Creatives rapidly apply creativity to problems and make radical improvements. They are stripping away controlling layers and creating cultures with real meaning for all. The New Creatives are coming to businesses, institutions, and governments. It also discusses an Africa innovation conference that will focus on design thinking and problem solving to synthesize patterns and propose new actions and impacts.