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July Mobility Ffield

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Mobility Centrally Managed User Transition Communications
[object Object],[object Object],[object Object],[object Object],[object Object]
Move to Optus Telstra Reduced charges Forces for change Forces against change Better device choice Better Support Faster procurement Easier invoicing Too busy to notice project Uncertainty about benefits Concern over loss of data Status quo Confusion Want to keep as is No choice but to change
Communications rationale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
14 days after Client survey 0 Transition occurs 1 SMS reminder 3 SIM and Welcome brochure to client ALL 8 User instructions email HOW 12 Phone contact to schedule cutover WHEN 15 Project information email WHY 18 Introduction email (from within site) WHAT Days before Transition Client Contact Tasks
Message co ntent – WHAT and WHY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Message co ntent - HOW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase Two Coms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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July Mobility Ffield

  • 1. Mobility Centrally Managed User Transition Communications
  • 2.
  • 3. Move to Optus Telstra Reduced charges Forces for change Forces against change Better device choice Better Support Faster procurement Easier invoicing Too busy to notice project Uncertainty about benefits Concern over loss of data Status quo Confusion Want to keep as is No choice but to change
  • 4.
  • 5. 14 days after Client survey 0 Transition occurs 1 SMS reminder 3 SIM and Welcome brochure to client ALL 8 User instructions email HOW 12 Phone contact to schedule cutover WHEN 15 Project information email WHY 18 Introduction email (from within site) WHAT Days before Transition Client Contact Tasks
  • 6.
  • 7.
  • 8.