Tagga Udi Breakfast Presentation

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UDI BC

Technologie Business

YOUR BUYERS ARE

MOBILE
By Amielle Lake, CEO
Tagga Media Inc.
www.tagga.com

Tagga Makes Mobile Marketing Easy

For non-technical persons
Cost effective
Instant setup
Measurable Results

What is the difference between these two groups?

Catch your buyer offline…

ACCESSING MEDIA 24 HOURS A DAY

People who lose their wallet report it within 26 hours.
Those who lose their mobile report it within 68 minutes.
1
Unisys (2003)

In Canada....

8 million users

3-5 million users
22 million users

There are many forms of mobile marketing…

mobile web sms advertising apps
placement

Mobile demographics…

Distribution of SMS users by age Distribution of WAP users by age

26% 24%

30%
23%
35% 23%

3%
13% 6% 17%

18-24 25-34 35-49 50-64 65+

The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2008 (US)
report is based on a survey of 1 000+ representative adults in the US.

Marketing & the sales funnel

CREATE AWARENESS ONLINE + PRINT

GENERATE DEMAND ONLINE + PRINT

MEASURE
DEMAND VALUE ONLINE + PRINT

QUALIFY
(THROUGH TIERED
ONLINE, EVENTS, PRINT
You want to get here ENGAGEMENT TACTICS)
as quickly as
possible!!
1-1 CONTACT

Is this really a good way to qualify a lead?

Sound like an attractive audience to reach…?

18-44 yrs old
$100,000 average income
Text 2x more then they call
Browse the mobile web weekly

This is what you can expect from mobile marketing

Awareness
Opt-in marketing
Highly Qualified leads
Relationship building

So what should you do?

1.) Allocate your budget [10% of media budget]
2.) Define your audience
3.) Determine your strategy and then commit to it
4.) Learn and modify

THANK YOU!
text TAGGA to 82442
@amiellel
@tagga
amielle.lake@tagga.com

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Tagga Udi Breakfast Presentation

1. YOUR BUYERS ARE MOBILE By Amielle Lake, CEO Tagga Media Inc. www.tagga.com

2. Tagga Makes Mobile Marketing Easy For non-technical persons Cost effective Instant setup Measurable Results

3. Engage Consumers Effectively

4. What is the difference between these two groups?

5. Catch your buyer offline… ACCESSING MEDIA 24 HOURS A DAY

6. People who lose their wallet report it within 26 hours. Those who lose their mobile report it within 68 minutes. 1 Unisys (2003)

7. There is scale… 3x 300 million 25%

8. In Canada.... 8 million users 3-5 million users 22 million users

9. There are many forms of mobile marketing… mobile web sms advertising apps placement

10. Mobile demographics… Distribution of SMS users by age Distribution of WAP users by age 26% 24% 30% 23% 35% 23% 3% 13% 6% 17% 18-24 25-34 35-49 50-64 65+ The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2008 (US) report is based on a survey of 1 000+ representative adults in the US.

11. The mobile opportunity is massive… Online Norms Mobile Norms 13.6 14.1 11.4 8.6 9.1 6.9 2.0 2.7 3.4 2.3 Unaided Awareness Aided Awareness Ad Awareness Message Association Purchase Intent BRAND METRICS: MOBILE VS. ONLINE CAMPAIGNS InsightExpress (2009)

12. Marketing & the sales funnel CREATE AWARENESS ONLINE + PRINT GENERATE DEMAND ONLINE + PRINT MEASURE DEMAND VALUE ONLINE + PRINT QUALIFY (THROUGH TIERED ONLINE, EVENTS, PRINT You want to get here ENGAGEMENT TACTICS) as quickly as possible!! 1-1 CONTACT

13. Is this really a good way to qualify a lead?

14. Sound like an attractive audience to reach…? 18-44 yrs old $100,000 average income Text 2x more then they call Browse the mobile web weekly

15. Can you do more with mobile?

16. Can you do more with mobile?

17. This is what you can expect from mobile marketing Awareness Opt-in marketing Highly Qualified leads Relationship building

18. So what should you do? 1.) Allocate your budget [10% of media budget] 2.) Define your audience 3.) Determine your strategy and then commit to it 4.) Learn and modify

19. THANK YOU! text TAGGA to 82442 @amiellel @tagga amielle.lake@tagga.com

Tagga Udi Breakfast Presentation

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