Robert Hamburger's UX Thursday Atlanta presentation

1. THE POWER OF
EMPOWERED
STAKEHOLDERS
Robert Hamburger
CNN DXG

2. A responsive design project...
...currently in progress

3. (Re)introducing
UX approaches
Facilitating design
collaboration

4. But first...
some context.

5. Interactives
News Design
CNN
DXG
Product
Destinations

6. THE HOMEPAGE
CONTENT
DESTINATIONS
APPS
SOCIAL

7. Traditional workflows
EDITORIAL
MARKETING
GRAPHICS
destination
requirements
OPERATIONS
brand
collaboration
BROADCAST
template
customization
ANALYTICS
DEVELOPMENT
QA

8. Traditionally:
predictable,
repeatable
production

9. However...

10. THE
OPPORTUNITY
TO IMPROVE...

11. Avenues for growth

12. New audience insights
EVENING LEAN BACK
WORKDAY LEAN FORWARD
ANYTIME ON THE GO

13. WHICH LEADS
BACK TO THE
PRESENT...

14. OVERALL GOALS
-modernize legacy CMS
-implement responsive design
-update style and patterns
PROJECT GOALS
-research broadcast needs
-incorporate editorial models
-help prepare for transition

15. First Step
Build a UX Toolkit

16. The Newsroom advantage
Editorial
DXG

17. Our approach within Digital
Surveys &
Questionnaires
Roundtable
Presentations
Team
Collaborations

18. Surveys & Questionnaires

19. Roundtable discussions

20. Capturing design needs

21. Second Step
Visuals &
Prototypes

22. }
Taxonomy

23. Navigation

28. Third Step
Take this show
on the Road

29. CHANGES HAPPEN

30. Broadcast Goals
-New shows
-New franchises
-New formats
-Focus on digital

31. Broadcast priorities
RUNDOWN
HEAVY DAILY
COVERAGE
VARIETY
BREADTH AND
SOCIAL
TOPICAL
INTERVIEWS AND
FRANCHISES

32. Modeling editorial needs
LET ME
HAVE MORE
CONTROL

33. The Results
News and
Franchise
Planning
REMOVING
BARRIERS
Digital
Publication

34. A CHANGING
ENVIRONMENT
REQUIRES
FLEXIBILITY

35. PREPARE
YOUR
TALKING POINTS

36. ALWAYS
BRING THE
VISUALS

37. LISTEN
CONNECT
RESPOND

38. THANK YOU
Robert Hamburger
burgertime@gmail.com