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The Kano Model with Jared Spool

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Build a Winning UX Strategy from the Kano Model Jared M. Spool (@jmspool) October 25, 2012 User UIEVS.com Interface Engineering
Reactive Proactive
S top being Reactive Proactive
S top being Sta rt being Reactive Proactive
S top being Sta rt being Reactive Proactive Develop A UX Strategy
Building A Winning UX Strategy
Building A Winning UX Strategy What do you need to build?
Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources?
Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to?
Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to? How do you tell if you’ve done a good job?
Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to? How do you tell if you’ve done a good job? What makes you different from your competitors?
Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to? How do you tell if you’ve done a good job? What makes you different from your competitors? Where should you innovate?
Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to? How do you tell if you’ve done a good job? What makes you different from your competitors? Where should you innovate? How much should this cost?
Delight The Kano Model Investment User Satisfaction Frustration
Delight The Kano Model Performance Payoff Investment User Satisfaction Frustration
Delight The Kano Model Performance Payoff Investment Basic Expectations User Satisfaction Frustration
Delight The Kano Model Excitement Generators Performance Payoff Investment Basic Expectations User Satisfaction Frustration
Build a Winning UX Strategy from the Kano Model Jared M. Spool (@jmspool) October 25, 2012 User UIEVS.com Interface Engineering

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The Kano Model with Jared Spool

  • 1. Build a Winning UX Strategy from the Kano Model Jared M. Spool (@jmspool) October 25, 2012 User UIEVS.com Interface Engineering
  • 2. Reactive Proactive
  • 3. S top being Reactive Proactive
  • 4. S top being Sta rt being Reactive Proactive
  • 5. S top being Sta rt being Reactive Proactive Develop A UX Strategy
  • 6. Building A Winning UX Strategy
  • 7. Building A Winning UX Strategy What do you need to build?
  • 8. Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources?
  • 9. Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to?
  • 10. Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to? How do you tell if you’ve done a good job?
  • 11. Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to? How do you tell if you’ve done a good job? What makes you different from your competitors?
  • 12. Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to? How do you tell if you’ve done a good job? What makes you different from your competitors? Where should you innovate?
  • 13. Building A Winning UX Strategy What do you need to build? How do you best allocate limited resources? What can you say “no” to? How do you tell if you’ve done a good job? What makes you different from your competitors? Where should you innovate? How much should this cost?
  • 14.
  • 15. Delight The Kano Model Investment User Satisfaction Frustration
  • 16. Delight The Kano Model Performance Payoff Investment User Satisfaction Frustration
  • 17. Delight The Kano Model Performance Payoff Investment Basic Expectations User Satisfaction Frustration
  • 18. Delight The Kano Model Excitement Generators Performance Payoff Investment Basic Expectations User Satisfaction Frustration
  • 19. Build a Winning UX Strategy from the Kano Model Jared M. Spool (@jmspool) October 25, 2012 User UIEVS.com Interface Engineering