Data is becoming the new basis of competitive advantage. Leaders will drive business outcomes by applying sophisticated analytics across diverse data sources throughout their organizations. They will also capture the time value of data by developing speed of insight and action. Leaders will change their industry by leveraging cognitive capabilities. Outperforming organizations will analyze all available data to gain unique customer insights and personalize marketing.

1. © 2014 IBM Corporation
Data – the World’s New Natural Resource
Gareth Mitchell Jones, IBM Big Data & Analytics Leader, UK & Ireland
+44 7584 522 154
19th June 2014
@garethmj74

2. © 2014 IBM Corporation
Data is the new basis of competitive advantage.
Drive business
outcomes
by applying more
sophisticated analytics
across more
disparate data sources
in more parts of
their organisation.
Capture the time
value of data
by developing
“speed of insight”
and “speed of action”
as core differentiators.
Change the
game
in their industry
or profession with
cognitive capabilities
like those seen on the
North Face website.
Leaders will:
Our Point of View

3. © 2014 IBM Corporation
Why act now?
Create AgilityManage RiskOutperform
Only 1 in 5 organizations
allocate more than 50% of
IT budget to new projects
Of leaders cite growth as
the key source of value
from analytics
Source:
1 - IBM IBV Study: Analytics: A blueprint for value, October 2013
2 - IBM Global Study on the Economic Impact of IT Risk, 2013
3 - IBM Global Data Center Study, 2012
Of respondents were
impacted by a cyber
security breach over the
past 24 months
46%75% 1in5

4. © 2014 IBM Corporation
Imagine the possibilities of analysing all available data
Real-time
traffic flow
optimisation
Low-latency
network analysis
Fraud & risk
detection
Predict and act on
intent to purchase
Predictive asset
maintenance
Understand and
act on customer
sentiment

5. © 2014 IBM Corporation
Now imagine what would happen if the business actually trusted the information
Information Is
Understood
Information is
Correct
Information is
Current
Information is
Secure
Information is
Holistic
Information is
Shared

6. © 2014 IBM Corporation
The opportunity for value is infinite
£31msaved in inventory
costs1000
GPS-enabled buses
reduce congestion
100 million
350
5%Est. reduction in
single person council
tax discount fraud
80%
Less time required
to open an account
40%increase in business
referrals from IFAs
100%Improvement in ability to
capture real-time data
customers
Identifying and
targeting highest
value of its
Collecting and
analysing asset
data from
sites

7. © 2014 IBM Corporation
Need:
Outperforming organisations increase personalisation by analysing all data to for unique knowledge of buying preferences
Results
• Improved marketing effectiveness by 10%
• Develop personalised campaigns that
demonstrate unique knowledge of buying behavior
Increased
Customer
Personalisation
Personalise
campaigns based on buyer
attributes
Regain Control
over customer data and
improve analysis time

8. © 2014 IBM Corporation
Need:
Smarter
Cities
Results:
• GBS-tracking of 1000 buses gives at a
glance status updates
• Improved service for users and reduced traffic
congestion
Outperforming organisations apply a spectrum of analytics to solve complex business problems
Solve
the root causes of traffic
congestion in the public
bus network
Harness
volumes of data to
improve insight & planning

9. © 2014 IBM Corporation
Results:
• Gained over 65,000
customers in the first year
• Unique business model and sustainable
company growth
Provide
competitive pricing to attract
new clients from youth market
Leverage
in-car telematics technology to
base premiums on safe driving
Outperforming organisations harness new data types to provide competitive pricing, resulting in happier customers
Smarter
Insurance
Need:

10. © 2014 IBM Corporation
Outperforming organisations analyse data in motion to bring insight to life and provide a superior viewer experience
Results:
• Real-time data captured for TV global audience of
1.2 billion
• 4 secondsto make 1 point come to life for
the world
Deliver
a fan experience “the next best
thing to being here”
Innovate
to enhance the unique
character and image of the
Club and Championship
Smarter
Performance
Need:

11. © 2014 IBM Corporation
Four seconds -- The 2014 Wimbledon story from IBM Interactive Experience
https://www.youtube.com/watch?v=9pC1Qz0wnWw&feature=youtu.be

12. © 2014 IBM Corporation
Thank You

13. © 2014 IBM Corporation
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