Nick de Voil's talk from UXPA & IIBA event on 22 Jan 2015

1. BA and UX: Intrinsically Incompatible?
Nick de Voil
22 January 2015

5. UX Designers are not
capable of analysing
requirements or considering
business issues
Business Analysts are not
capable of conducting
research, empathising with
end-users or designing

7. @uxmoans
@bamoans

8. 10.
Nobody understands
what my job is

9. 9.
…Not even people
with the same job
title

10. 8.
I hate it when
recruiters expect me
to know programming
languages

11. 7.
There isn’t enough
budget for me to do
my job properly

12. 6.
Developers don’t seem
to understand

13. 5.
I have to support
multiple development
teams

14. 4.
I’m not able to get
enough access to end
users

15. 3.
Please, I am not just
a deliverables
monkey!

16. 2.
The company doesn’t
get me involved in
projects early enough

17. 1.
How am I supposed to
fit in with Agile?

18. Use of BA- and UX-related techniques
Survey results

41. UX Designers should analyse
requirements and consider
business issues
Business Analysts should
conduct research, empathise
with end-users and design

45. @nickdevoil

46. Thank you