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 Evolved from the basic considerate of producing
goods and services in the most cost-efficient way
 Based on five concep...
5
Marketing
Concept
Production
Concept
Product
Concept
Selling
Concept
Marketing
Concept
Societal
Marketing
Concept
 Believed that consumers favour products that
are easily available and highly affordable.
 Focuses on improving producti...
 The best quality performance and innovative
features
 Focus on continuous product improvement
 Do heavy promotion.
 Producing and selling products based on
offering what the market wants.
 Identify the needs and wants of target
customers.
 Deliver the products to the consumers better
than competitor.
 Find...
Factory
Existing
Products
Selling and
Promoting
Profits Through
Maximum Sales
Market
Customer
Needs
Integrated
Marketing
P...
Company Profits
Consumer
Wants
Society’s
Interest
Societal
Marketing
Concept
 A mixture or blend strategies of target
market refers to a concept of 4Ps.
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Evolution of Marketing Concept

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This slide shown the evolution of marketing, philosophies concept and marketing mix.

Publié dans : Marketing

Evolution of Marketing Concept

  1. 1.  Evolved from the basic considerate of producing goods and services in the most cost-efficient way  Based on five concepts of philosophies(way of doing business)
  2. 2. 5 Marketing Concept Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept
  3. 3.  Believed that consumers favour products that are easily available and highly affordable.  Focuses on improving production
  4. 4.  The best quality performance and innovative features  Focus on continuous product improvement
  5. 5.  Do heavy promotion.  Producing and selling products based on offering what the market wants.
  6. 6.  Identify the needs and wants of target customers.  Deliver the products to the consumers better than competitor.  Find the right products for the customers.
  7. 7. Factory Existing Products Selling and Promoting Profits Through Maximum Sales Market Customer Needs Integrated Marketing Profits Through Satisfaction Starting Point Focus Means Ends THE SELLING CONCEPT THE MARKETING CONCEPT
  8. 8. Company Profits Consumer Wants Society’s Interest Societal Marketing Concept
  9. 9.  A mixture or blend strategies of target market refers to a concept of 4Ps.

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