Unraveling Multimodality with Large Language Models.pdf
Big Data Real Time Marketring Content Trends
1. 1
HOW BIG DATA CAN
PROVIDE REAL TIME
BUSINESS INTELLIGENCE
2. 2
WITH REAL TIME COMES REAL TIME PROBLEMS
WHERE INTELLIGENCE AND ADAPTIVE DATA
MANAGEMENT IS REQUIRE
Collecting Smart
Gathering the data is a science. Interpreting the data is an art
@chasemcmichael @infinigraph
4. 4
“IT’S NOT INFORMATION OVERLOAD. IT’S
FILTER FAILURE.” ― CLAY SHIRKY
@chasemcmichel @infinigraph
5. 5
• On behalf of BT Germany GmbH & Co., the
Experton Group carried out a study on the
question of how big data is changing
business and IT. The study, “Data Explosion
in Business IT”, was carried out in March and
April 2012 with 100 decision-makers
working at companies with more than 500
employees. Most participants named mobile
use of the Internet and cloud computing as
the most important factors driving the
growth of big data.
WHERE THE DATA IS COMING FROM
there is good Big Data, which is insight, and bad Big Data, which is
noise
9. 9
Engagement: How Its Shared
*Source: Stamen
https://vimeo.com/50730773
• Starts from George
• People share it
• Shares spawn new
shares
http://www.facebookstories.com/stories/2200/data-visualization-photo-sharing-
explosions
The two colors are gender
July to September 2012
10. 10
INFINIGRAPH HAS INVESTED OVER 3 YEARS OF DATA ORGANIZATION/COLLECTION ON 250K BRANDS CATEGORIZED INTO INDUSTRY.
THIS IS A BIG DEAL AND THE HISTORIC DATA ISN’T AVAILABLE UNLESS YOU CAPTURED IT. BRANDS NEED THIS LEVEL TO EXTRACT THE
RIGHT INSIGHTS INFINIGRAPH PROVIDES. THE SOCIAL GRAPH IS A MESS, BRANDS MUST HAVE CONTENT SCORING AND ANALYTICS TO
MEASURE WHAT’S WORKING IN THEIR INDUSTRY NOT JUST THEMSELVES. HOW THEIR BRAND IS COMPARING WITH OTHERS AND
WHAT’S EFFECTIVE. MONTHLY REPORTS ARE CREATED ALONG WITH CONTENT CURATION FEEDS PROVIDS BRAND ONGOING
INTELLIGENCE USED ON EVERY MARKETING INITIATIVES. THE TOLL CREATES HIGHLY STRATEGIC AS WELL AS TACTICAL DATA
ONGOING.
We have too much of a focus on the collection of data by keyword vs. segmented
groups and communities @chasemcmichael @infinigraph
11. 11
IN MEMORY IS KEY
Big data analysis is a mix of anthropology, social sciences and statistics.
@chasemcmichael @infinigraph
12. 12
GAME CHANGING
Trifecta - Insights, Scale and Speed designed for in memory computation like no other
@chasemcmichael @infinigraph
13. 13
SAP® IN-MEMORY APPLIANCE (SAP HANA™)
Near-Zero Latency
• capable of performing complex calculations
on complex data very fast.
• process calculations as business event and
triggers occur
• decisions executed immediately
Speed equals an “unfair” competitive advantage in real time big data
@chasemcmichael @infinigraph
18. 18
1
TREND IDENTIFICATION - HYPERCURATION™
Example: Real-Time trending content
from 25 retail brands in one view.
Know what your audience is resonating
around.
19. 19
OUR BIGGEST REAL TIME CHALLENGES
1. Distributed Data Gathering (Drone /
Broker Mesh)
2. Changing Landscape of Data
(Changing API / Changing Data
"Types" & Sources)
3. Categorization / Taxonomy
Handling (Dealing with lots of
disparate data)
Scale Scale
Scale
Big Data Intelligence for Exceptional Engagement Performance
To me, there is good Big Data, which is insight, and bad Big Data, which is noise
What's needed is a better understanding of customers' and prospects' “digital body language,” Melin said. “As they move through the sales cycle, this digital body language becomes more robust,” she said. It's crucial, she added, that the insights gained through the analysis of this information is shared throughout the organization.
InfiniGraph has invested over 3 years of data organization/collection on 250K brands categorized into Industry. This is a big deal and the historic data isn’t available unless you captured it. Brands need this level to extract the right insights InfiniGraph provides. The social graph is a mess, brands must have content scoring and analytics to measure what’s working in their industry NOT JUST THEMSELVES. How their brand is comparing with others and what’s effective. Monthly reports are created along with content curation feeds provids brand ongoing intelligence used on every marketing initiatives. The toll creates highly strategic as well as tactical data ongoing.
