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- 1. Athletes and Twitter By Evan Stermer Alex Mixon
- 2. Twitter • Twitter exploded onto the scene in 2006 and in just six years it has garnered over 140 million active users. • There are currently over 5,000 professional athletes with Twitter accounts.
- 3. Top 10 Most Followed Athletes Number 10 Number 9 Number 8 Dwight Howard Chad OchoCinco Lance Armstrong 3.38 Million Followers 3.10 Million Followers 3.36 Million Followers
- 4. Top 10 Most Followed Athletes Number 7 Number 6 Ronaldinho Gaucho Wayne Rooney 3.50 Million Followers 3.73 Million Followers
- 5. Top 10 Most Followed Athletes Number 5 Number 4 Neymar Junior LeBron James 3.92 Million Followers 4.20 Million Followers
- 6. Top 10 Most Followed Athletes Number 3 Number 2 Shaquille O’Neal Cristiano Ronaldo 5.30 Million Followers 8.10 Million Followers
- 7. Top 10 Most Followed Athletes Number 1 Kaka Ranks in at 9.57 Million number 18 Followers among all users.
- 8. Chad OchoCinco Fined $25,000 for possessing an electronic device and posting to Twitter.
- 9. Micky Arison The owner of the Miami Heat basketball team was fined $500,000 when he responded to followers of his Twitter account. He responded with some comments against other owners in the NBA during the lockout period.
- 10. Benefits of Twitter for professional athletes • Some professional athletes use social media and Twitter to connect with their fans on a personal basis. • There are many stories of athletes telling their fans where they are going and the first fans to get there will receive free gifts or tickets to events. • There are even stories about fans who become real friends with professional athletes through Twitter.
- 11. It’s definitely not all good, though • Professional athletes and coaches have many repercussions for their poor Twitter comments. – Most come in the form of a large fine. ($1,000- $500,000!) – There are many new rules against using social media outlets during and before sporting events, although many professional leagues are starting to change that. – Some are more strenuous and cause loss of jobs (0:33) or endorsements.(0:19).
- 12. Athletes Can Use Twitter to Their Advantage • There are five good rules to follow for athletes to utilize Twitter perfectly. 1. Tweet about behind the scenes. • Fans love to hear about fun things the team does off the field. Opinions about movies and entertainment are always good ideas. 2. Communicate with your fans. • It never hurts to reply to your fans, and sometimes surprise them. 3. Don’t respond to team conflict on Twitter! • It is never a good idea to voice negative comments about your teammates or coaches online. 4. Develop a full fledged online profile. • Create your own website about fundraisers and facts about yourself. • Allow for your social media sites to link to the main site. 5. Don’t go at it blind. • Get some training on what to do and say online. PR professionals can make a huge difference.
- 13. College Athletes and Twitter • Many college athletic programs are cracking down on their student-athletes and Twitter. Colleges such as UNM, UNC, and OSU. • Student-athletes are deleting their Twitter accounts by choice and being forced to delete them due to certain policies.
- 14. What do you think? • Do you think making athletes delete their social media accounts is a good idea? Too harsh? • Freedom of Speech? • Athletes are human. Should it be up to the athlete or the organization they play and pay them to decide what they post? • This seems to be an ongoing issue not just with athletics but politics, the work force, and personal lives.