This week we created our landing pages to figure out which price strategy is more appealing to our potential customers. Furthermore, we continued our interviews to see if we can reject or approve our main hypothesis. In Addition, we improved our elevator pitch and changed some blocks of our business model canvas. So all in all, we are getting closer to our goal: constantly improving UNI2GO and making future university choices much easier.

2. LESSONS LEARNED
1. Fresh and new work Environment equals fresh
1. Update constantly
1. Platform for Universities

3. VALUE CURVE UNI2GO VS. ELS
0
1
2
3
4
5
6
7
8
Uni2Go
ELS

4. CANVAS UPDATED

5. INTERVIEWS SUMMARY (1)
73.17%
26.83%
TOTAL RESPONDENTS - 41
We believe that university business students
have difficulties in finding the right university in
Europe
Yes No

6. INTERVIEWS SUMMARY (2)
68.29%
31.71%
TOTAL RESPONDENTS - 41
We believe that university business students are
interested in using a university-comparing platform
Yes No

7. INTERVIEWS SUMMARY (3)
53.66%
46.34%
TOTAL RESPONDENTS - 41
We believe that university students are willing
to pay for a university-comparing platform
Yes No

8. FREE LANDING PAGE
http://uni2go1.kickoffpages.com

9. FEE LANDING PAGE
http://uni2go.kickoffpages.com

10. LANDING PAGES RESULTS
345
192
104
26
14 3
Total Views Total Uniques Total Conversion
Free Page Fee Page

11. LANDING PAGES RESULTS
54.20%
21.40%
Conversion Rate
Free Page Fee Page

12. ELEVATOR PITCH UPDATE
Searching for the perfect university study program is not easy
for an aspiring business graduate. There are over 30
destinations in Europe with more than 200 Business
Universities to choose from. Uni2Go is the perfect solution by
giving them the opportunity to make a complicated decision as
simple as possible in just three steps.
Step 1: Choose a variety of business-related study programs
in Europe. Step 2: Easily compare the different programs with
each other. Step 3: Connect with students currently enrolled in
the interested study program and decide where to go.
By offering a user-friendly comparing-platform Uni2Go is the
single point of contact and the official source of relevant,
reliable and high quality information about business-related
study programs in Europe.