This document provides tips from Josh Elledge on how bloggers can become media celebrities. Elledge has experience getting over 1,000 media placements and growing businesses with over $5M in sales. He discusses developing relationships with journalists, preparing well for interviews, pitching segment ideas, and starting with podcasts to build expertise before pursuing bigger media opportunities. The overall message is that bloggers should focus on growing their business and expertise, not just blogging, in order to attract media attention and opportunities.
2. Who am I and why can I teach this?
Chief Executive Angel, SavingsAngel.com
Founder, upendPR.com
More than $5M in sales over 9 years
Syndicated newspaper columnist to 1.1M readers
for 6 years
Syndicated TV consumer expert 55 cities twice a
month past 2 years.
I’ve been on TV or radio over 1000 times in over
100 cities. Published more than 500 more.
I’m a podcaster: The SavingsAngel Show - the #1
rated shopping and savings
podcast on the planet AND Accelerator.
3. You’re a blogger & entrepreneur...
“Where do
we go now?”
- Axl Rose,
Sweet Child
of Mine
@AxlRose
4. Why are you doing this again?
Your mission?
Money?
Fame?
5. Blogging is fun. What’s MORE fun?
Blogging
and making
money!!
@JoshElledge
6. What does a blogger do all week?
Blogging success tip:
Spend twice as much time growing the business
side of your blog as the actual blog. @JoshElledge
7. What is the job of a blogger?
“Go to work ON your
business not IN it!”
- Michael Gerber
“The #1 reason most bloggers will fail
is because they’re blogging.
The #1 reason bloggers will succeed
is because they are growing their blogging business.”
- Josh Elledge
@JoshElledge
8. How do you become famous?
People don’t
get ‘discovered.’
9. Why should you become...
A thought leader?
Subject matter
expert?
Famous in your
industry?
Big in Japan?
12. Get new customers FREE - on autopilot!
Enrollments
Fox35 Tuesday morning
Why I love Tuesdays!
How much do
do most
business
owners pay to
acquire 50 to
100 customers
each Tuesday
morning?
Guess how
much I pay?
31. I've been fortunate to develop relationships with all of the top reporters
in my beat (rideshare) for all of the top tech publications (Buzzfeed,
Bloomberg, Forbes, BI, etc) and I am usually the first person they call
if they have a question.
Working with podcasts first made me better at giving soundbites &
quotes that reporters could use.
TIP:
Don't be afraid to ask - A lot of media requests I get are one off
requests so I make it very clear up front that I'd like a link
back/mention of my blog. But I say something cheeky like 'if you're
able to get something useful out of me, please link back etc' instead of
demanding it. Editors will also strip links all the time so even after it's
published I'll ask again for a link if there wasn't one - can't hurt.
32. I have been in Time, MSN, Yahoo, The Street, Zillow,
Washington Post and many more without any formal
writing degree or journalism training. 28 media
placements last month alone!
I went from not knowing what a blog was in 2013 to
having a site with 300,000 views a month, a very
popular podcast, best selling books and big passive
income.
33. I turn entrepreneurs into media celebrities
@JoshElledge
josh@upendPR.com
The SavingsAngel Show
Accelerator
SavingsAngel.com
upendPR.com
Notes de l'éditeur
Who’s on twitter? Who’s not? You need it for PR & influencers. Tag me on twitter and I’ll RT to my 18K followers.
Just Google me!
1988 Welcome to the Jungle - More like circa 2016. Isn’t this a great photo? Potty troubles. BTW - this was the photo that he asked the Internet to take down - because yeah… that works.
Model railroading - so you legitimately just want to play with trains. Cool. As a capitalist myself, I say God bless ya for that. Fame! Art of motorboating - you are famous.
Before we get into how to become famous, mind if I share how to get rich? Anyone know who that is? I’ll let you plug your podcast to the whole room. What’s your crappy podcast?
Grow your business! #1 Tell your story to large audiences. #2 Network with influencers.
Let me start by dispelling a huge myth. You’ll never know their backstory. Unless you are born into royalty, you gotta make it happen yourself. Are you okay with that? You cannot create art in a vacuum. You need to hustle, get out there and be known. Thank goodness, I’m about to share with you a crash course in getting famous.
It will open doors. People want to be around you more. Influencers will want to joint venture with you. Investors may be more likely to throw piles of cash at you. You’ll get to sit at the cool kids table at lunch. People will pay you more for your time. The media will seek you out and are going to be MUCH more likley to respond to your pitches.
I would like to guest post on your blog about our fun new casino website. All I ask is that you link back to me and don’t no-follow it. If you have ever done this, in the name of all that is holy, just stop. Please. Can I get an amen?!
Guinness book of world records? Eng and Chang Bunker were born in 1811 in Siam / Thailand - Stock photo twins - Here’s what I got.
Eng: FB ads. Chang: I wanna be famous and work on my position as a thought leader. Month 1, the money’s coming in for Eng and Chang was just spending more time and building out his site, branding, social media and starting to work on the content that’s going to establish himself as a thought leader in his space.Do both: Channel your inner Eng AND your inner Chang. There’s your tweet.
Here’s the thing. At six months Eng’s been advertising and has to stop because for a couple months his profit margins are too thin. Chang, however, has been on 4 podcasts, his local TV station and quoted in HuffPo, and is co-creating content with other experts in his field, and got invited to speak on the PMX stage at Podcast Movement 17. 1817 that is. Everybody’s like - yo Chang - we love you because you’re a giver. That Eng guy, though.. He’s a big ShamWow.
Google my name: Josh Elledge - That’s a powerful statement, BTW.