This document discusses building dynamic app stores for cloud providers and enterprises. It outlines how app stores can help federate ecosystems, provide new business opportunities, and offer flexible pricing models. The key is using model-driven templates to generate images that are OS-agnostic and can deploy to any hypervisor or cloud. This allows building multi-cloud app stores that facilitate collaboration and software governance.

1. Building “Dynamic” App Stores
20th June 2012
Thomas Debru
thomas.debru@usharesoft.com
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2. Marketplaces and App Stores
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3. AWS Marketplace
Key Points
• Setting the trend (more pressure
on the competition)
• Federating their ecosystem
• New business opportunities
• Provide flexible pricing models
for ISVs (ISV setting the price)
• Mono-cloud, opaque images
• AWS recommend ISVs to have
their own processes to publish to
marketplace
• Lack of tooling to publish to the
marketplace
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4. App Store for Cloud Providers
Build ISV Ecosystem
Requirements
Enterprise Partners/SIs • Multi-hypervisor & Cloud
ISVs
Formats
• Bridge to private clouds (that
they may also be hosting)
• Tools and services for image
Multi-Cloud management to partners and
channels
App Store
• Injection of specific managed
services
Public Cloud Private Cloud (Hosted by Cloud Provider)
+
Managed Services
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5. App Store for Enterprise
Collaborate & Share
Collaboration Platform
• Collaborate and share specific
templates with teams
Test/Pre-Prod Production • Role-based access control of
templates
• Multi-cloud (bridge between
private and public)
• Tools and services for image
management for internal teams
OS Dev Software Dev QA Perf Operations
• Standard way to deliver software
to the cloud
Process
• OS Dev Team : Maintain OS Repos and Create OS Templates
• Software Dev Team : Populate Project Catalog and Create App Templates
• QA / Perf Teams : Generate Images and Test on Pre-Prod Cloud Environment
• Operations : Use Certified Templates for Production
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6. App Store for ISVs
Federate ISV Ecosystem
Customers & Partners
Requirements
• Multi-Cloud
• Allow partners to extend and
change the templates
• Publish directly to other
marketplaces
ISV Team
Public and Private Clouds & Marketplaces
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7. IaaS Cloud Images
Current Industry Problems with Cloud Images
• Built manually
• No software governance
• Rebuild for each Cloud environment
• Difficult to collaborate and share
• Opaque image proliferation
To harness the full agility of Cloud, software onboarding requires to be
automated and have self-service
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8. Model-Driven Templates
XML, JSON
Modeling allows innovation around tooling and automation
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9. Cloud App Store Services
Template Factory App Store Front / Cloud Portal
Self-Service Tooling + Automation Collaboration & Sharing, One-Click Run
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10. UShareSoft's UForge
• Self-Service Template Modeling Tools for Software Onboarding &
Software Governance (100% API Coverage)
• White-Labelled Dynamic App Store Platform
> To create a thriving ecosystem around a cloud service
> Provides new unique added value and business opportunities
• Deployment Blueprints to automate complex multi-tier solutions
Portfolio
> UForge Online
> UForge Enterprise Edition
> UForge Cloud Provider Edition
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11. Multi Cloud App Store Ecosystem
Launched: 12th June 2012
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12. Cloud Architecture
> OS agnostic images
> Generate to any
hypervizor
> Publish to any Cloud
> Dev-Ops Integration
> Software Governance
> Share and Collaborate
Your Templates
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13. Key Takeaways
• App Store is the next level value for cloud computing
• Multi-Cloud App Stores for bridging to enterprises
• Tools are core to develop a thriving ecosystem
• Template modeling allowing Multi-Cloud App Stores
possible
• Tooling around template modeling for easy software on-
boarding
• Get your own App Store platform with UForge
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14. Q&A
Get a Free Account for UForge VM Factory:
https://www.usharesoft.com/registration/
Enter the Multi-Cloud App Store:
http://www.usharesoft.com/appstore
Register for a UForge Trial:
https://www.usharesoft.com/trial/
Contact Information
thomas.debru@usharesoft.com
twitter.com/usharesoft
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15. UForge Architecture
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16. UForge Store for Partners
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