1. The
magic
of
online
shopping.
Now
available
in
stores.
Under
the
Radar
2010
©
2010
Kima
Labs,
Inc.
November
12,
2010

2. I
love
online
shopping!
– Developed
PersonalizaFon
– Founded
Automated
AdverFsing
($300
million
channel)
– Led
Social
Networks
IniFaFve
2001-­‐2006

9. In-­‐Store
$4T
US
Online
Retail
$210B

15. • Who
knows
if
the
price
is
good?
• Product
info
limited
to
the
box
• No
trusted
source
• One
store
fits
all
–
no
personalizaFon
• Nothing
social
or
viral
• Long
lines!
have
to
“pre-­‐shop”
online!
70%

16. We’re
bringing
the
power
of
online
to
in-­‐store
shoppers

18. • Fun
and
beau?ful!

19. • Fun
and
beauFful!
• Social
microreviews

20. • Fun
and
beauFful!
• Social
microreviews
• Follow
who
you
want

21. • Fun
and
beauFful!
• Social
microreviews
• Follow
who
you
want
• Discover
new
products

22. • Fun
and
beauFful!
• Social
microreviews
• Follow
who
you
want
• Discover
new
products
• Compare
prices

23. • Fun
and
beauFful!
• Social
microreviews
• Follow
who
you
want
• Discover
new
products
• Compare
prices
• Works
with
any
product
in
any
store

24. • Fun
and
beauFful!
• Social
microreviews
• Follow
who
you
want
• Discover
new
products
• Compare
prices
• Works
with
any
product
in
any
store
• Checkout
(future)

25. Demo

26. How
can
retailers
&
brands
win?
Help
your
customers
have
a
beLer
experience!

27. We
help
you
help
your
customers
• Retailers:
make
your
catalog
and
inventory
searchable
and
discoverable
• Brands
&
Manufacturers:
add
helpful
content
and
media
• Publishers:
Let
in-­‐store
shoppers
access
your
product
content.

28. Simple
business
model
• Free
app
• Free
to
add
content,
have
a
presence
• Paid
promoFons
&
adverFsing

29. The
magic
of
online.
Now
available
in
stores.
• Founded
by
Amazon.com
veterans
• Backed
by
Fer-­‐1
angels,
The
Washington
Post
Company,
and
execs
from
Amazon,
Wal-­‐Mart,
Google,
and
Facebook
• OpportuniFes
for
retailers,
brands,
agencies,
and
publishers.