1. Pricing Optimization SaaS Platform
for Online Retailers
ROB TAYLOR, PRESIDENT
Under the Radar, November 10, 2011
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 1 of 3

2. Consumers ALWAYS want the BEST price
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3. Price too HIGH Lose SALES
Price too LOW Lose MARGIN
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4. We Automatically TRACK and
ADJUST Product Pricing.
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5. “This is one of our most important
STRATEGIC relationships”
- Motion Computing
 40 paying customers
 $K’s in avg. monthly fees
 Proven scalable > 100K SKUs
 No marketing
 Zero attrition
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6. Rodrigo Carvalho Rob Taylor
CEO President / COO
• 5 years pricing experience
• 5 years e-commerce experience
• 12 years driving start-up growth
• 4 years ERP consulting
• Former TrueCar, Pricelock COO
• Carnegie Mellon MBA
• Kellogg MBA, MS Engineering
Francisco Uribe Lukas Bouvrie
CTO CCO
•14 years Programming • 5 year entrepreneur
• Carnegie Mellon MS CS • Carnegie Mellon MBA
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7. Shop Platforms Retailers E-com Providers
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8. THANK YOU!
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