Catalog shopping on touch devices can be difficult and lead shoppers to feel lost. Retailers spend $15 billion annually on paper catalogs that often go unused. A new digital catalog platform allows retailers to better track results from multi-channel campaigns and attracts shoppers with a great app experience. The company has 170 retailer customers and has previously achieved $400 million in sales.

2. Catalog Shopping on
Touch Devices

3. Ben Choi
CEO & Catalog Shopper

4. “Brad and I were
on Amazon.com for
the first time a week
ago. But we got lost.
I’ll stick to
catalogs.”
-Angelina Jolie, 2011

5. $270B
of purchases.

6. Retailers
mail a lot of
catalogs.

7. 15B catalogs
=
$15B
In paper, postage & data

8. Most go in the trash.

9. “Half the
money I spend
on advertising is
wasted; the
trouble is I don’t
know which half.”
- John Wanamaker,
Retail entrepreneur
& Postmaster General

10. Customer
Multi-
channel
retailers pay
up front
and can’t
measure Retailer
results.

11. Retailers need a
Catalog 2.0

12. Digital
Audience

17. Catalog
Analytics

18. How do we attract shoppers?

19. By making a great app
that shoppers love

20. Retailers love us too.
All 170 of them.

21. Why will we #win?
We’ve done this before
Ben (CEO)
Chris
(Chairman)
$400M

22. Ben Choi
ben@coffeetable.com