The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Good Data
1. Notes for Under the Radar prep call
• The next slide are rough notes outlining what story we are thinking of telling at
UTR
• Also included are three separate sets of slides - these are all rough - feel free
to ignore or look at them to get a sense of content and style
1. Our company story around economic disruption
2. Roman’s pitch from Amazon Web Services Startup Challenge
3. Our ‘standard’ company presenation - not a real story, just a random assortment of slides
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Tuesday, February 23, 2010
2. GoodData at UTR
• Goals
• introduce GoodData to new audience [same story as AWS Startup Challenge, maybe next chapter]
• explain Cloud BI vision & company execution so far
• talk about the next phase of the company & ask for people to engage (we’re not fundraising, but we are looking for SaaS ISV
partners)
• Cloud BI vision
• GoodData’s story is all about using the cloud to economically disrupt the BI industry [Roman has blogged on this]
• Business need = CRM/Customer Analytics - not your father’s BI - new users, new data, very different velocity
• GoodData Execution
• Phase 1: deliver freely available BI as a cloud-based service [2,500+ trials]
• Phase 2: sell analytics apps for sales/marketing/support [selling these today, prediminantly to Salesforce CRM customers]
• Phase 3: open up GoodData platform - any data, any use case, and user [what we are talking about in 2h2010 and considering
discussing at UTR]
• The Ask
• SaaS ISVs rethink how they deliver analytics to their customers and talk to us about delviering GoodData inside
• Any company that wants to run a metrics-based business ...
2
Tuesday, February 23, 2010
3. Some notes on communications
• Roman - Presentation Zen
• see http://www.gooddata.com/blog/roman-stanek-gooddata-in-6-minutes/
• BI is just awful to explain
• reports, dashboards, performance mangement. metrics, single version of the truth, predictve
analytics, data integration, governance, ETL, etc.
• 2 decades of broken vendor promises
• We have a small number of truly transformational customers
• our story is best told through them 3
Tuesday, February 23, 2010
6. Disrupting the Economics of BI
Different market Different sales Different
than traditional and marketing technology
BI methods platform
6
Tuesday, February 23, 2010
7. We are not BI as you know it
Performance Oversupply Minimum Viable Product
The established product exceeds the Set of features needed to learn from
needs of the most demanding visionary early adopters
customers 7
Tuesday, February 23, 2010
8. Disrupting the Economics of BI
Market Sell Deploy
• Evangelize metrics- • Velocity sales • Easy to use -
driven companies
model learn in hours
• Find customer • Viral product - no • Fast deployment
analytics (marketing,
user based pricing in days
sales, support) • Low Entry at • Agile iterate
• Practice Agile BI
$500-$1,000/mo project weekly
(unlearn and relearn)
8
Tuesday, February 23, 2010
9. Go to Market: Land and Expand
Land Expand
Simple, repeatable apps
marketing
(easily addressable segments)
service & support
sales pipeline
analytics
customer lifecycle
reporting & analytics
ISV products
(Powered by GoodData)
Follow up initial application
Partner customization for success with solutions
complete solution (land and expand)
Internal BI development
Upselling from free account
9
Tuesday, February 23, 2010
10. Applicaiton Buyer: Enterasys
• Network infrastructure & security
(division of Siemens)
• Sales Pipeline Analytics
(pipeline, support cases)
10
Tuesday, February 23, 2010
11. ISV: MarketMetrix
“Our hospitality customers have an insatiable
desire to better understand data around
customer satisfaction and loyalty”
• SaaS-based customer sat.
• Hospitality industry experts
• 50+ target accounts
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Tuesday, February 23, 2010
12. Developer: Gazelle
'We have 100 employees at Gazelle, and 90% of
them use GoodData every day to understand the
metrics that drive our business and more
importantly, what their role is in driving those
metrics."
• reCommerce company
• Web analytics & operational
reporting
12
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17. Consolidation | Commoditization | Specialization
Big data
IBM/Cognos
Visualization
SAP/Business Objects
Predictive
Oracle/Hyperion
Analytics
Open Source
Appliances
Google
Tuesday, February 23, 2010
18. We make BI:
Affordable
Flexible
Simple
Cloud gives us:
Elastic Scale
Service Orientation
Commodity Hardware
Tuesday, February 23, 2010
23. ...and More
Visualization Analytics
Collaboration ETL
Tuesday, February 23, 2010
24. Cloud BI Platform
True Multi-tenant Architecture : Economics
Elastic Scale : BI performance requirements
Web 2.0: simple, collaborative, embeddable
Tuesday, February 23, 2010
25. GoodData
2,500+ customers in public beta
70+ new projects created monthly
50+ production projects
20+ product releases since August 2008
1 instance of GoodData platform
0 servers
Tuesday, February 23, 2010
26. End Users | Solution Providers | ISVs
Applications | Projects | Platform
Tuesday, February 23, 2010
27. Who Has Signed up for GoodData
Tuesday, February 23, 2010
28. Entry-level pricing
10 MB data |1-5 users | Free
0.5 GB data | 50 users | $500/month
2 GB data |100 users | $1000/month
Tuesday, February 23, 2010
29. Market opportunity
Investors
New data | New audiences | New markets
Tuesday, February 23, 2010
32. GoodData Company Overview
• The first BI company born in the cloud
• Focus on Customer Analytics
• Company essentials
• Founded by Roman Stanek (NetBeans, Systinet founder)
• 40 Employees
• $7 million raised from leading VCs
Technology Partners
• GoodData by the numbers
• 2,500+ customers in public trial
• 100+ new BI projects created monthly
• 50+ production projects
• 20+ product releases since August 2008
Investors • 1 instance of GoodData platform
• 0 servers
32
Tuesday, February 23, 2010
34. Who Has Signed up for GoodData
34
Tuesday, February 23, 2010
35. Customer Analytics
CRM
• Moved from a place to capture leads to your
customer System of Record
• CRM data exists throughout your company
Customer Analytics
• Access and question the data that surrounds
your customer relationships
• Track key metrics and ensure that every
customer-facing employee lives by them
• Report on customer relationships and to dig
deeper to analyze the story behind the
numbers
• The killer app for Cloud BI 35
Tuesday, February 23, 2010
36. Success with Customer Analytics
• Network infrastructure & security
• reCommerce company (division of Siemens) • Open source management sw.
• Web analytics & operational • Sales Pipeline Analytics • Customer Analytics (lead-to-
reporting (pipeline, support cases) opportunity conversation, sales)
36
Tuesday, February 23, 2010
37. GoodData for Salesforce
• On-demand reporting and analysis
• Historically trend sales pipeline over time
• Analyze customer data across modules
• Visualize results with customized reports
and dashboards.
• Pre-built modules for
• Sales Pipeline Analytics
• Marketing Analytics
• Sales & Service Analytics
37
Tuesday, February 23, 2010
38. GoodData for Salesforce Demo
Dashboards & Reports Analytics Collaboration
Tuesday, February 23, 2010
39. “GoodData has the right architecture to address the analytical needs of our
customers. With GoodData, Salesforce users get access to the power of
analytics without the typical complexity of BI deployments.”
Brett Queener, Senior Vice President, Products, salesforce.com
39
Tuesday, February 23, 2010
40. Success with Customer Analytics
“GoodData shares our passion for making metrics
pervasive throughout our people and processes.
It’s simple – the more people that access the
metrics that drive our business, the better we
perform as a company.”
Vala Afshar
Senior Vice President, Global Technical Services
• Network infrastructure & security
(division of Siemens)
• Sales Pipeline Analytics
(pipeline, support cases)
40
Tuesday, February 23, 2010
41. Get Started Today
• Try GoodData’s customer analytics
demo - sign up today at
www.gooddata.com
• Contact us to schedule a 30-day
free trial with your Salesforce data -
we can get you live in one week
sales@goodata.com
(415) 200-0197
41
Tuesday, February 23, 2010
![GoodData at UTR
• Goals
• introduce GoodData to new audience [same story as AWS Startup Challenge, maybe next chapter]
• explain Cloud BI vision & company execution so far
• talk about the next phase of the company & ask for people to engage (we’re not fundraising, but we are looking for SaaS ISV
partners)
• Cloud BI vision
• GoodData’s story is all about using the cloud to economically disrupt the BI industry [Roman has blogged on this]
• Business need = CRM/Customer Analytics - not your father’s BI - new users, new data, very different velocity
• GoodData Execution
• Phase 1: deliver freely available BI as a cloud-based service [2,500+ trials]
• Phase 2: sell analytics apps for sales/marketing/support [selling these today, prediminantly to Salesforce CRM customers]
• Phase 3: open up GoodData platform - any data, any use case, and user [what we are talking about in 2h2010 and considering
discussing at UTR]
• The Ask
• SaaS ISVs rethink how they deliver analytics to their customers and talk to us about delviering GoodData inside
• Any company that wants to run a metrics-based business ...
2
Tuesday, February 23, 2010](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)