1. Scalable & Repeatable
Business Models
Scott Kveton
February 11th, 2013

2. 3 Tales & 3 Lessons

3. Father, Geek, Foodie, Pizza Maker &
Bacon Lover.

4. TALE #1: For the Love of Bacon

5. I sold bacon
on the Internet.

6. WTF?

7. Timeline
• Have few beers with friends
• Joke about “selling bacon on the Internet”
• Talk trash about it
• Buy domain name
• Realize you’re committed (aka “oh shit”)
• Set a date
• Go!

8. Launch in 30 days.

10. Figure it Out: Go!
• Fulfillment
• Inventory
• Website technology
• Promotion/marketing
• Content
• Price Points
• Product – Bacon
• Product – T-Shirts

13. Technologies We Used
• Google Checkout • Bank of America
• JS-Kit – Reviews • Endicia – Postage
• IntenseDebate – comments • USPS – Shipping
• WordPress – Blog • HP - inkjet printer
• AWS – Backups • iMovie, Photoshop
• Vimeo – vids • Craigslist - Fridges/Freezers
• Ads: Google, Facebook & • Friends – Models
MySpace • Designer - Wives
• Google Analytics
• RingCentral - Phone/Fax
• UserVoice – Feedback
• Linode – Hosting
• MyCorporation.com

14. We did it in 21 days.

15. LESSON #1: Ship Fast and
See if the Market is There

16. TALE #2: For the Love of Airships.

19. Guidelines
1. Business model from day 1.
2. Launch in 30 days or less.
3. Company name must have
“Airship” in it.

20. How do you tell
everybody in the world
about your company?

21. Getting the Word Out

22. Getting the Word Out

25. Perfect target audience:
• Rabid developers
• Captive audience
• Been in line for hours
• Don’t tend to think ahead

26. End of
the line

29. Started with “Basic”
& “Call for pricing”

31. LESSON #2: You will spend a shit ton
of time on pricing and packaging. Think
long and hard about it.

32. TALE #3: More Than Just Push.

34. Turn Location into Loyalty

35. Identified Digital Wallets as
3rd Investment Wave
1. Advertising 2. Apps 3. Passes

36. LESSON #3: Your customers will
tell you what you‘re supposed to
sell them. Not the press.

37. Conclusion:
• Launch early, find your market
• Think hard on pricing/packaging
• Listen to your customers

38. Q&A
scott@urbanairship.com