1. February 6, 2012 Edition 30
February Success Story:
Kevin Kreger
Kevin Kreger, co-owner of Kallows, Inc., local attorney and SBDC client, is a business
plan contest winner for the third time!
Kevin and his partner, Gajanan Nagarsekar, Ph.D. student at UWM, started Kallows,
Inc. to address medical monitoring for people in remote areas without access to criti-
cal care facilities. It is a mobile health start-up developing applications and peripher-
als that work with “smart phones” to monitor cardiac fitness and health.
Kevin and Gajanan entered the UWM School of Business’ business plan contest in
hopes of getting seed money to fund continuing development. As part of the contest
process, Kevin attended several SBDC workshops. He was very impressed with the
counselors and their business knowledge and decided to become a client.
During the next several months, the SBDC assisted Kevin with market research, com-
petitive analysis and online product benefits research.
When the pair completed their business plan they entered it in the UWM Business
Plan Contest, BizStarts Milwaukee Business Plan Contest and the 2011 Wisconsin
Governor’s Business Plan Contest. They were winners all around – first place in the
UWM and BizStarts contests and second place in the Governor’s contest, providing
them welcomed funding and visibility.
Kallows continues to work with the SBDC to refine the plan. They are also working
with the WEN Southwest Regional Director to pursue other funding avenues. Their
planned markets are both domestic and international, one initial market being India
where they both have close ties, as is represented by their website logo – an Indian
youth whose face is painted in the colors of the Indian flag, representing the future.
As Kevin puts it, “The SBDC has been such a tremendous partner, mentor and edu-
cator, helping us every step of the way. They have connected us to invaluable sup-
port resources that we would not have found on our own. The SBDC is a key element
to our continued success.”
Small Business Development Center
Contact Us sce-sbdc.uwm.edu | 414-227-3240 | sbdc@uwm.edu
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The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not
necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Call 414-227-3240 or email sbdc@uwm.edu.
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