Ashwin Sodhi has been designing mobile and digital experiences for content strategy, marketing communication by using Behavioral Sciences and Data Management strategies for big companieslike Appel, Wells Fargo, Disney, and CNN.
7. TIP #1: Write like someone who
uses products, not like someone
who makes them.
_ Have empathy
_ Focus on benefits
8. Features
What is it?
Short pickup
Nice cars
Benefits
What’s in it for me?
Never be late
No more parking
Experience
How do I feel?
Feel VIP
Get more done
FREEDOM
11. Feeling Accomplished ! Celebrate ! “Woohoo!”
Feeling Uncertain ! Educate ! “Meet people like you”
TIP #2: Anticipate how your
readers will feel—before they
feel it.