Why UX Research Doesn't Need To Break The Bank

•

0 j'aime•33 vues

The document discusses how UX research does not need to break the bank and provides tips for conducting research with limited resources. It recommends starting with qualitative research methods like surveys and field studies. It also suggests building internal research capabilities by training teams and creating research channels to share insights. The key takeaway is that generative research should be done early for complex problems while working within a constrained budget.

Technologie

Shilpi Sinha, UX Researcher
linkedin.com/in/ux-researcher
shsin@pandora.net
Why UX Research Doesn't
Need To Break The Bank

IKEA
Acting Global Head of UX/UI
UX Researcher
UX Researcher
💍
🛋

Augmented Reality
Mobile
Gaming
Retail Environment

Augmented Reality
Mobile
Gaming
Retail Environment
Kids ages 7-12

Qualitative Survey
Field Study
Guerrilla Research

Building instead of being
the research capability

#xd-research
Researchers Designers Data Analysts
Marketing Managers
Product Owners

Live feed & Analytics
Social Media Mentions

Users spend most of
their time on other sites
– Jakob’s Law

...............;;;;;;;;;;;;;;...............................................................................;;;;;.......................................................
Train the team & co-create the research practice
................................................................................................................;;;;;;;;;;;;;;...............................................................................;;;;;.......
Internal infrastructure & external network for existing insights
TAKEAWAYS:
..............................................................................................................................................................................;;;;;;;;;earlt.......................
Generative research early for complex problems on a budget

Shilpi Sinha, UX Researcher
linkedin.com/in/ux-researcher
shsin@pandora.net
Thank you!

Contenu connexe

Tendances

"Custom software is significantly more problematic to open than generic, reusable components. Often integrally tied to an organization’s way of working, custom software tends to be both hard to use in other environments and also hard to open without exposing some kind of sensitive information." Panu Kalliokoski, Senior Software Developer, Solita International Technology Conference Mindtrek 2017 20th - 21st of September, 2017 Tampere, Finland

Panu Kalliokoski, Solita “Why Custom Software Should Be Open Source” - Mindt...

Mindtrek

Wainhouse UCC conference - Smarter Working presentation July 2013

Jeffrey Siegel

Today’s consumer is hungry for something much deeper than a viral video. They’re looking for authentic connection. In this emerging Emotion Economy, brands must build products and services that address people’s unspoken feelings, wishes, and needs. And business as usual won’t cut it. To succeed, companies must connect at an emotional level with their customers. Originally presented at Enterprise UX, 2015 by Rosenfeld Media

Emotion Economy: Ethnography as Corporate Strategy

Kelly Goto

Anant National University - Interaction design - lesson 1

Ekta Rohra Jafri

Customer experience & mobile for circulation

CrowdLab

UX STRAT Online 2021 Presentation by Veena Sonwalkar, frog

UX STRAT

From systematic studies over the decades, the smart home’s main functionalities have evolved from home automation to remote monitoring and controlling, then to context awareness. All the smart home products have a mainstream type in a certain period. However, have these mainstream functionalities covered all the needs of the users? Through 3 rounds of research conducted across 3 different markets (China, EU, and Bay Area in the US) during a two-year span, Veronika and her colleagues at frog have found some new surprising uses and work-arounds that users invented, which have definitely inspired them in surfacing the hidden and essential needs in smart homes. Fancy to know what kind of uses and work-arounds users have created? In this talk, through some research finding anecdotes, Veronika will lay out 3 key lenses that were used to uncover the hidden needs and JBTDs in the smart home space, and talk about how to transfer these hidden needs into some new smart home product and service design opportunities.

XD 2020: Veronika Ji, frog

UX STRAT

UX STRAT Online 2021 Presentation by Angel Brown, Digitas Health

UX STRAT

Think and a Drink

David Erasmus

Tendances (9)

Panu Kalliokoski, Solita “Why Custom Software Should Be Open Source” - Mindt...

Wainhouse UCC conference - Smarter Working presentation July 2013

Emotion Economy: Ethnography as Corporate Strategy

Anant National University - Interaction design - lesson 1

Customer experience & mobile for circulation

UX STRAT Online 2021 Presentation by Veena Sonwalkar, frog

XD 2020: Veronika Ji, frog

UX STRAT Online 2021 Presentation by Angel Brown, Digitas Health

Think and a Drink

Similaire à Why UX Research Doesn't Need To Break The Bank

With Fashion Week to inspire us, this webinar focuses on sharing a few favorite digital trends for 2018. Instead of discussing denim separates and art-inspired prints, our team explores hot digital to keep an eye on. The webinar focuses on emerging technologies, exciting design trends and standout digital strategies to adopt in the new year. Associate Creative Director Jessica DeJong and Chief Strategist Kalev Peekna dive into concepts that could disrupt how we think about digital experiences, as well as trends to easily fold into your 2018 marketing strategy. Access the full recording: https://youtu.be/N_4XAsXDoYI

#1NWebinar: Digital on the Runway

One North

Time Space Agency - Cosimo Accoto

OpenKnowledge srl

“Data is the new oil”, Clive Humby said in 2006, and now, in 2020, it goes without saying that being able to use data to drive informed business decision in real-time is the new goal of each and every bank. Now, how to think strategically about how best to manage data across the organisation? How best to generate insights from data and use them in a meaningful way for our clients and for the organisation? This is the project we started working on with our Chief Data and Innovation Officer looking at first, how our colleagues use data across the functions of the organisation to take business decisions. This presentation shares the research learnings as well as our strategic vision regarding the data platform and data-informed client experience.

UX STRAT Asia 2020: Kévin Boezennec, Bank of Singapore

UX STRAT

People think AI makes analytics less human, replacing human decision making. But the truth is, AI actually makes analytics more human. Augmented analytics are helping organizations finally break through the low levels of adoption and limitations typical of 2nd generation visualization tools. Most business problems cannot be solved purely by algorithms or machine learning — they require human interaction and perspective. Uniting precedent-based machine learning systems with natural human intuition and curiosity is the foundation of 3rd generation BI and democratizing data across an enterprise. It is a natural flow to enhance your data eco-system by deploying a platform with augmented intelligence to work alongside users in the pursuit of surfacing new insights, automating tasks, and supporting natural language interaction. All work as accelerators for achieving active intelligence and Data Literacy.

Slides: How AI Makes Analytics More Human

DATAVERSITY

XP Day 2013 Experience report

Michael Rawling

Resume

Brandon Wolfson

Resume

Brandon Wolfson

Winning The War Of Brand Relevance With Data Driven Storytelling

Michael Brito | Zeno Group

BarCampBangalore presentation on MindCanvas

Amit Ranjan

What I wish I knew in university

Ignacio Palomo Duarte

Leveraging Persuasive Architecture

Michael Rawlins

Digital Storytelling: Making Smart Choices by Paul Cheung - Philadelphia News...

News Leaders Association's NewsTrain

Snowforce 2017 Keynote - Peter Coffee

Peter Coffee

MCC Technology Class (April 2012)

Michael Rawlins

Multiplica.Webanalyticstrends

David Boronat

Artificial Intelligence is a phenomenon which is driving the next generation of Internet. Every digital entity want to ride the wave and capture the biggest piece of the pie. AI is in early stages of adoption but has already started transforming everything from how you shop online to how you drive to predicting when and where next natural calamity may strike. It is changing the fundamentals of how we interact with the machines/gadgets on daily basis. This changing experience is changing the perception of people about brands but how significant is this change and is this positive or negative is something which this reports will find out. It will study the role of Artificial Intelligence in Digital Branding of two firms Google and TATA Consultancy Services. It will study if use of AI is helping these firms to be perceived superior based on factors which change the perception about brand in minds of customers and potential future employee

To Explore the Role of Artificial Intelligence in Digital Branding of a Firm

Navin Sood

The Rise of the Creative Class - Ed Morrissey - Integrity Web Consulting

Ed Morrissey

Top 3 ways to use your UX team - producttank DFW Meetup

Jeremy Johnson

In the past, careers were stable, linear and singular. People chose one path and pursued it over the course of their lives from college to retirement. In our modern age of technology driven exponential change - this model no longer works. Careers are now complex, fragmented, specialized, collaborative and ever evolving. More often than not, our work life will be made up of a portfolio of micro-careers. This presentation will show you a snapshot of 20 careers that will likely come of age in the next 10 years. Some of these jobs exist now, but will come into greater demand soon. Others do not exist yet, but through our daily scanning of future fringe signals we see strong potential in their emergence.

20 Jobs of the Future

sparks & honey

DATA AND AI APPLICATIONS, TOOLS, TECHNOLOGY DIRECTIONS

Ikhlaq Sidhu

Similaire à Why UX Research Doesn't Need To Break The Bank (20)

#1NWebinar: Digital on the Runway

Time Space Agency - Cosimo Accoto

UX STRAT Asia 2020: Kévin Boezennec, Bank of Singapore

Slides: How AI Makes Analytics More Human

XP Day 2013 Experience report

Resume

Winning The War Of Brand Relevance With Data Driven Storytelling

BarCampBangalore presentation on MindCanvas

What I wish I knew in university

Leveraging Persuasive Architecture

Digital Storytelling: Making Smart Choices by Paul Cheung - Philadelphia News...

Snowforce 2017 Keynote - Peter Coffee

MCC Technology Class (April 2012)

Multiplica.Webanalyticstrends

To Explore the Role of Artificial Intelligence in Digital Branding of a Firm

The Rise of the Creative Class - Ed Morrissey - Integrity Web Consulting

Top 3 ways to use your UX team - producttank DFW Meetup

20 Jobs of the Future

DATA AND AI APPLICATIONS, TOOLS, TECHNOLOGY DIRECTIONS

Plus de UXDXConf

In this insightful discussion, Mihaela will introduce how Volkswagen Digital Solutions is taking steps towards a successful transition from software delivery to product delivery lifecycle, highlighting the challenges and the innovative tactics to break down traditional silos within the product teams as well as between “the business” and "IT". Learn how the Volkswagen Group established new delivery centers across Europe to foster interdisciplinary product teams, and the hurdles they overcame including stringent security, legal, and compliance boundaries, as well as people adaptation. Mihaela will share hands-on examples of their unique approach to get “the business on board", offering a glimpse into their working models and approaches on engagement and collaboration between the product teams and stakeholders. Discover how they faced resistance and fostered an inclusive process to move towards an efficient product delivery cycle. This talk is an exploration into digital transformation, with practical examples, offering key takeaways for those aiming to break silos and cultivate a collaborative environment within their organisations.

Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...

UXDXConf

How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023

UXDXConf

Leveling Up Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...

UXDXConf

Mike delves into Reed's ongoing and dynamic research program, which serves as the foundation for all product and design initiatives within the organisation. He shares how they enable continuous deep research by democratising user research in product teams and creating a regular cadence. This then allows the centralised UX research team to take on larger, more complex and strategic research initiatives. In this session you’ll learn how they’re: Enabling constant research in product teams Planning for agile processes Demonstrating research value Prioritising larger initiatives Communicating research for highest impact Through these strategies, Mike and his teams have successfully created an environment where innovation, based on deep user knowledge, is at the forefront.

Continuous-Research_Mike Brown_UXDX_ EMEA_2023

UXDXConf

In this talk you'll get a glimpse of the digital transformation journey Electrolux Group have embarked on. Discover the triumphs, setbacks and key milestones they have experienced along the way and learn about: Working systematically: Explore the strategies employed to build mobile apps for multiple brands quickly, consistently and at scale, without fragmenting the user experience. Building a dream team: Learn how Alexis structured a multi-disciplinary team of digital product designers, UX researchers and UX writers. Transformational impact: Understand the effects of scaling up the company's digital transformation journey on design processes and practices in a hardware manufacturing environment. Unlock the secrets to building a thriving digital products department, and transform your own company's traditional practices into digital innovation

Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...

UXDXConf

Join Steve Collins, CTO of King Games, creators of the globally popular game Candy Crush, as he shares insight into their current journey of embedding Artificial Intelligence into the fabric of their organisation. Steve will navigate through the challenges they have faced, the strategic choices made, and the innovative approaches undertaken. This talk offers a unique chance to gain firsthand knowledge of how a global gaming leader is embracing AI, and how these insights can be leveraged by other organisations seeking to harness the power of technology for their own growth and transformation. Whether you are a technology leader, or industry professional, you will find valuable lessons in this talk on how to successfully marry AI with the daily operations and strategic vision of a company.

Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...

UXDXConf

Discover the fascinating journey undertaken by the world's largest payment processor as they delve into the intricate realm of product design that fuels global economies and orchestrates the seamless flow of currency across borders. This captivating exploration unravels the intricacies of crafting financial solutions that wield tremendous influence in shaping the economic landscape. Dive into the heart of innovation and design excellence as you gain insights into the strategies and methodologies employed by this industry titan to deliver cutting-edge payment technologies that power transactions worldwide. Join us on a thrilling voyage as we unveil the hidden mechanisms that drive the engine of the global financial ecosystem and redefine the way money moves across the international stage.

Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023

UXDXConf

Roadmaps are a way to communicate a product or organizational strategy in a meaningful way, both inside and outside the organization. However, their effectiveness is not always guaranteed, with ever-changing market conditions, client requests or executive pivots. Teresa will uncover the stories behind both remarkable successes and daunting failures, shedding light on the factors that influenced their outcomes at organizations of all sizes and the critical role of stakeholder buy-in and its impact on roadmap success. Through real-world examples and in-depth analysis, Teresa will navigate through the complexities of roadmaps, empowering you with valuable insights that can shape your own strategic navigation on a path to success.

Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...

UXDXConf

In this enlightening session, Jose Manuel Villanueva delves deep into the world of business operations, shining a spotlight on the transformative power of design. Drawing from his rich tapestry of experiences at Thoughtworks, he unravels the vast potential that lies in seamlessly integrating design into day-to-day operations. Through an insightful case studie, José Manuel showcases how a design-centric approach can profoundly reshape and elevate internal processes, leading to increased efficiency, innovation, and holistic business growth. Join him on this captivating journey as he charts the course for the future of operational evolution.

Operational Evolution_ Harnessing Design for Internal Business Transformation...

UXDXConf

In today's fast-paced technological landscape, seamless collaboration between design and development teams is paramount. This forum delves into the challenges, best practices, and strategies that can enhance the workflow between designers and developers. Engage in thought-provoking discussions, share your experiences, and explore innovative solutions that can bridge the gap between ideation and implementation.

Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...

UXDXConf

In today's fast-paced and competitive business landscape, innovation is often regarded as the key driver for success. Companies invest significant resources in developing groundbreaking products and services driven by the promise of revolutionizing their industries. However, without successful adoption, even the most innovative ideas can fall flat. Join Rhiannon as she explores the way she and her team bridge the gap between innovation and adoption, and discover how effective product marketing management can drive business success

Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023

UXDXConf

In the captivating session titled you'll delve into the unexpected and profound lessons on leadership drawn from the world of equine coaching. Horses, with their keen sensitivity to energy and dynamics, offer a unique lens through which we can understand the nuances of leading empowered and joyful teams. Martina explores the significance of supporting team members, consistently gauging motivation levels, and fostering deep connections. Furthermore, she underscores the importance of self-awareness, emphasizing how a leader's energy can significantly impact team dynamics. By bridging the world of equine wisdom with the challenges of modern leadership, this talk promises to equip attendees with transformative strategies for balanced and effective leadership.

Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023

UXDXConf

When designing complex systems, it's easy to become overwhelmed by the magnitude of the task and feel uncertain about the best approach. Yet, the difficulty of designing a system that takes users on a seamless and meaningful journey might be similar to that of writing a story that takes an audience on a beautiful and memorable voyage. In this talk, Raphael will introduce an unconventional approach to crafting complex experiences, drawing inspiration from the art of storytelling. To illustrate this approach, he will share insights from two multi-year projects he's led: A sophisticated mass-data interpretation system for geoscientists, and an acclaimed musical which has won accolades for its innovative storytelling. Join Raphael as he explores the parallels between designing complex systems and crafting compelling narratives. Discover how adopting a story-driven approach can unlock new possibilities and lead to remarkable outcomes in the realm of user experience design.

An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...

UXDXConf

In the ever-evolving landscape of product development, uncertainty often looms large, presenting unique challenges for teams striving to deliver successful outcomes. Drawing on examples and practical insights from how the team at Toast work, Martin delves into the strategies and mindset required to tackle the design-to-build process when faced with limited information. By the end of this talk, attendees will be equipped with practical tools and strategies to confront uncertainty head-on, leading to innovative solutions and successful outcomes. Embracing the unknown: Understanding the psychological barriers associated with uncertainty and adopting a mindset that embraces ambiguity as a creative force. Designing with limited information: Strategies for developing robust design frameworks that can adapt to evolving requirements and changing landscapes. Agile methodologies: Harnessing the power of iterative development and continuous feedback loops to adjust course and optimize product delivery in uncertain environments. Risk management: Techniques for identifying and mitigating risks in the face of incomplete information, ensuring smoother project execution. Collaboration and communication: Fostering effective cross-functional collaboration and transparent communication channels to align stakeholders and navigate uncertainty collectively.

Embracing Uncertainty in Product Delivery_ Martin Reilly_ UXDX_ EMEA_2023

UXDXConf

In this captivating talk, Ryan shares his career journey, reflecting on key milestones that have shaped his professional trajectory. Ryan will share his entrepreneurial journey en route and will shed light on the challenges of navigating his way back into the design field after his entrepreneurial venture. He highlights how these milestones have enabled him to make remarkable transformations for his team at Priceline; evolving from being one of the least engaged across the company to the most engaged for two consecutive years. By the end of his talk, Ryan leaves the audience with a fresh perspective on managing career transitions, emphasizing the importance of embracing new opportunities, leveraging past experiences, and maintaining adaptability

Embracing Career Pivots, Navigating Change, and Building a Motivated Remote T...

UXDXConf

As organizations grow, designers often find themselves accidentally thrust into senior positions, becoming unintentional leaders. This is a unique and challenging situation - one that involves a swift transition from focusing on individual tasks and responsibilities to managing a team and making key decisions. Anderson's talk will delve into the uncharted territory of design leadership, especially when it happens unintentionally. He'll explore the various dimensions of leadership, including the importance of understanding the psychology of leadership, the nuances of giving and receiving feedback, evaluating performance, making hiring decisions, and the delicate art of letting someone go. He'll provide strategies to navigate this transition smoothly, making you a more confident and effective leader. Whether you are an experienced design leader or a designer anticipating future growth, this talk will empower you with the knowledge and skills needed to thrive in a leadership role.

Uncharted waters of design leadership_ Anderson Gomes_ UXDX_ EMEA_ 2023

UXDXConf

In the realm of enterprise software, it is often difficult to connect with users and clients. In this talk, Fahad explores the challenges of conducting user research at an enterprise level, highlighting the struggle of sourcing users that correlate with the research being conducted. By sharing his insights and experiences, Fahad offers practical strategies for leveraging user research effectively in the enterprise context. You will gain valuable knowledge on how to overcome the obstacles associated with user research in order to inform and enhance your design decisions.

Enhancing the Impact of User Research_ Fahad Osmani_ UXDX_EMEA_2023

UXDXConf

In this intriguing lightning talk, Shilpi will delve into the vital skill of recognising when we don't know, especially in cross-functional product teams. While it's essential not to expect team members to know everything, it's equally critical to uncover blind spots that might hinder progress. Shilpi will touch on the concept of maturity levels in research and how it can help us gauge our team's awareness of knowledge gaps. Shilpi will discuss practical strategies to nurture a culture that embraces uncertainty, encourages curiosity, and fosters an environment where acknowledging and addressing knowledge gaps are celebrated rather than stigmatised. Let's empower our teams to embark on a journey of continuous learning and growth in a realm where research and knowledge are still evolving.

How to Know Enough to Know You Don't Know_ Shilpi Sinha_UXDX_EMEA_2023

UXDXConf

For the past five years, Kent has led several data visualisations programs at Google. He currently focuses on creating accessible data experiences that provide value and insights to everyone, regardless of their ability. In this session, Kent will spotlight key lessons learned while building accessible visualisations for Google products like Search, Fitbit, Loon, Quantum AI and Cloud. He will discuss techniques for generating awareness, building a community of experts and making a business case for data accessibility. Kent will share his group's accessibility-first approach to design and how standards can be used to empower teams to create better data experiences.

Lessons Learned From Our Accessibility-First Approach to Data Visualisation- ...

UXDXConf

Fostering a customer-centric culture at an enterprise_UXDX_EMEA_2023

UXDXConf

Plus de UXDXConf (20)