Jonathan hirsch real-world ux

Real-World UX
Why we still need Rockstars

and what it takes to become one
Jonathan Hirsch

UX Malaysia 9th November 2013
www.hirschworks.com/blog

www.twitter.com/jon_hirsch

uk.linkedin.com/in/jonathanhirsch

Real-World UX

UX Malaysia, 9th November 2013

I like Lean UX!

Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch

2

Real-World UX


Basic principles
• Engage users

• Check your assumptions

• Test your hypotheses

• Prototype, validate, iterate


3

Real-World UX


Basic principles
• Engage users




• Collaborative design

• Cross-functional teams

• Shared understanding

4

Real-World UX


Basic principles
• Engage users




• Collaborative design

• Cross-functional teams

• Shared understanding

P


5

Real-World UX


Isn’t this just
Product Design?


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Real-World UX


• Understand the problem space

• Talk to real users

• Identify their needs and expectations

• Prototype

• Test

• Iterate


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Real-World UX


It’s what good designers
have always done


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Real-World UX


Digital makes it
quicker, cheaper


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Real-World UX


Lean reminds us to focus
on value


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Real-World UX


UX is Product Design


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Real-World UX


Lean UX is
just good design practice


12

Real-World UX


Problem 1: Deliverables


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Real-World UX


Problem 2: Resources


14

Real-World UX



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Real-World UX



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Real-World UX



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Real-World UX


Problem 3: Teams


18

Real-World UX



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Real-World UX


Research
+
Design

20

Real-World UX


Rockstars


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Real-World UX


Rockstars are
• Pragmatic

• Self-motivated

• Flexible, willing to listen

• Decisive

• Determined

• Visionary

• Leaders

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Real-World UX


Creating a great product still needs

design leadership

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Real-World UX


Design should be
• Collaborative

• Consultative

• Informed

• Tested

P


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Real-World UX


Designers should be willing to
• Change

• Adapt

• Iterate

• Pivot

P


25

Real-World UX


Design is not a
democracy


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Real-World UX


“A camel is a horse designed by committee”
- Alec Issigonis (designer of the Mini car)


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Real-World UX


Design like you’re right,
test like you’re wrong


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Real-World UX


Users are not designers


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Real-World UX


JFDI


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Real-World UX


JFDI


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Real-World UX


Being a great designer is so much more than

being a great ‘creative’

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Real-World UX


So what does it take to

be a rockstar?

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Real-World UX


Study some philosophy


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Real-World UX


Study some psychology


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Real-World UX


Learn about your
company


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Real-World UX


Learn to be conﬁdent


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Real-World UX


Sell your ideas


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Real-World UX


De-personalise the design
!

• “The thinking is...”

• “The data suggested...”

!

• “My idea was...”

• “I felt that...”

P
O


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Real-World UX


Learn to interview


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Real-World UX


Learn some code


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Real-World UX


Understand content


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Real-World UX


Write copy


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Real-World UX


Pay attention to detail
(always proofread carefully in case you any words)


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Real-World UX


Take ownership


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Real-World UX


Design is not a
democracy


46

Real-World UX


So, to wrap up...


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Real-World UX


1. User Experience is product design!
(but in the digital space)


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Real-World UX


(but in the digital space)!
!

2. Lean UX is a good methodology!
(but often hard to implement)


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Real-World UX


!

(but often hard to implement)!
!

3. There's still a need for 'rock star' designers


50

Real-World UX


!

(but often hard to implement)!
!

3. There's still a need for 'rock star' designers!
!

4. Being a rockstar is about far more than design


51

www.hirschworks.com/blog

www.twitter.com/jon_hirsch

uk.linkedin.com/in/jonathanhirsch

Jonathan hirsch real-world ux

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