UXPA 2013 Annual Conference Friday July 12, 2013 1:30pm - 2:30pm ET by Amaya Becvar Weddle, Hua Yu
This submission describes an original UX research study that sought to characterize and quantify the emotional response of audio-haptic enhancement to mobile video applications. The findings reported here indicate that participants feel more emotionally involved with certain types of mobile video content when they are accompanied by audio-haptic effects. Study participants also exhibited heightened emotional arousal levels as indicated by both a physiological measure (electrodermal response rates) and a self-report. These results have important implications for mobile interaction designers, as well as mobile content providers and application developers, who wish to create engaging media experiences for mobile device users.