Data to Design Insight: Re-Wire Your Brain! (Using Crosswords) - Rob Gillham

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UXPA International

This was an Unconference session at UXPA 2015

Design

Look familiar?
Finding:
“7 out of 10 users
failed to recognise
these were
sponsored links”
Recommendation:
“Make the ‘Ad’ icon
bigger”
Finding: “8 out of 10 users failed to spot the RHS sponsored links”
Recommendation: “Make RHS links more prominent”

Pretty Girl in Crimson Rose (8) =
Rebelled

Strange {thing is} = perception (7)Strange { insight} = perception (7)

Strange thing is perception (7) =
Insight

Further Reading
Crosswords
— Random House Guide to Cryptic Crosswords by Emily Cox & Henry Rathvon
— Chambers Crossword Solvers Dictionary
— Pretty Girl In Crimson Rose by Sandy Balfour
Thinking
— A Technique for Producing Ideas by James W. Young
— The Art of Thinking Clearly by Rolf Dobelli
Other
— Most Secret War by RV Jones

Be alert to a sexual deviation
(5,2,4,4)
Prick up your ears

rob.gillham@foolproof.co.uk
@robertgillham

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