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Spontaneous
Talks
Frameworks
Jen Blatz UX Researcher and Designer
Presenting your UX work with
@jnblatz
Jen Blatz
Jen Blatz
UX Researcher & Designer
jnblatz
jenniferblatz
UX Research and Strategy Group
Jen Blatz • Spontaneous Talks Frameworks
Story Telling
Story Telling Jen Blatz • Spontaneous Talks Frameworks
Story Telling vs.
Spontaneous Talks
Frameworks
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Goal
Know Feel Do
Chunking Jen Blatz • Spontaneous Talks Frameworks
Chunking
619 291 2900
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Matt Abrahams
YouTube: Stanford Graduate School of Business
Why used?
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Process
Process Jen Blatz • Spontaneous Talks Frameworks
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
What?
What?
So What?
Now What?
What? So What? Now What? Jen Blatz • Spontaneous Talks Frameworks
What? So What? Now What? Jen Blatz • Spontaneous Talks Frameworks
What? So What? Now What?
What?
What?
So What?
Now What?
What? So What? Now What? Jen Blatz • Spontaneous Talks Frameworks
Describe it
Why it matters
What you will do next
OSB
Opportunity
Solution
Benefit
OSB: Opportunity. Solution. Benefit. Jen Blatz • Spontaneous Talks Frameworks
Opportunity. Solution. Benefit.
OSB: Opportunity. Solution. Benefit. Jen Blatz • Spontaneous Talks Frameworks
OSB
Opportunity
Solution
Benefit
OSB: Opportunity. Solution. Benefit. Jen Blatz • Spontaneous Talks Frameworks
What to fix
Design outcome
How this helps user
STAR
Situation
Task
Action
Result
STAR: Situation. Task. Action. Result. Jen Blatz • Spontaneous Talks Frameworks
Situation. Task. Action. Result.
STAR: Situation. Task. Action. Result. Jen Blatz • Spontaneous Talks Frameworks
Situation. Task. Action. Result.
STAR: Situation. Task. Action. Result. Jen Blatz • Spontaneous Talks Frameworks
STAR
Situation
Task
Action
Result
STAR: Situation. Task. Action. Result. Jen Blatz • Spontaneous Talks Frameworks
Context
What needs to be done
What you did, how
Outcome
PREP
Point
Reason
Example
Point
PREP: Point. Reason. Example. Point. Jen Blatz • Spontaneous Talks Frameworks
Point. Reason. Example. Point.
PREP: Point. Reason. Example. Point. Jen Blatz • Spontaneous Talks Frameworks
PREP
Point
Reason
Example
Point
PREP: Point. Reason. Example. Point. Jen Blatz • Spontaneous Talks Frameworks
State the fact
Why it matters
Provide evidence
State the fact again
BLUF
Bottom
Line
Up
Front
BLUF: Bottom. Line. Up. Front. Jen Blatz • Spontaneous Talks Frameworks
BLUF: Bottom. Line. Up. Front. Jen Blatz • Spontaneous Talks Frameworks
Bottom. Line. Up. Front.
BLUF
Bottom
Line
Up
Front
BLUF: Bottom. Line. Up. Front. Jen Blatz • Spontaneous Talks Frameworks
Most important first
Details to support
Compelling quote
The design is not just what it
looks like and feels like.
The design is how it works.
Quote Jen Blatz • Spontaneous Talks Frameworks
– Steve Jobs
Statistic Jen Blatz • Spontaneous Talks Frameworks
Amazing
Statistic
There are 500 hours of
content uploaded on
YouTube every minute.
PPP
Prep
Promise
Path
PPP: Prep. Promise. Path. Jen Blatz • Spontaneous Talks Frameworks
PPP: Prep. Promise. Path. Jen Blatz • Spontaneous Talks Frameworks
Prep. Promise. Path.
PPP
Prep
Promise
Path
PPP: Prep. Promise. Path. Jen Blatz • Spontaneous Talks Frameworks
Attention grabber
Benefits
The way to get there
Answers Jen Blatz • Spontaneous Talks Frameworks
Answers
ADD
Answer
Detail
Describe value
ADD: Answer. Detail. Describe value. Jen Blatz • Spontaneous Talks Frameworks
ADD: Answer. Detail. Describe value. Jen Blatz • Spontaneous Talks Frameworks
Answer. Detail. Describe value.
ADD
Answer
Detail
Describe value
ADD: Answer. Detail. Describe value. Jen Blatz • Spontaneous Talks Frameworks
Short description
Example
Impact
TAKE
Thank
Acknowledge
Keep momentum
End with impact
TAKE: Thanks. Acknowledge. Keep. End. Jen Blatz • Spontaneous Talks Frameworks
TAKE: Thanks. Acknowledge. Keep. End. Jen Blatz • Spontaneous Talks Frameworks
Thank. Acknowledge. Keep momentum. End with impact.
TAKE
Thank
Acknowledge
Keep momentum
End with impact
TAKE: Thanks. Acknowledge. Keep. End. Jen Blatz • Spontaneous Talks Frameworks
Gratitude
Heard
Excitement
Bang
RRR
Regret
Reason
Repair
RRR: Regret. Reason. Repair. Jen Blatz • Spontaneous Talks Frameworks
RRR: Regret. Reason. Repair. Jen Blatz • Spontaneous Talks Frameworks
Regret. Reason. Repair.
RRR
Regret
Reason
Repair
RRR: Regret. Reason. Repair. Jen Blatz • Spontaneous Talks Frameworks
What went wrong
Why it went wrong
Improve next time
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Whew!
Spontaneous
Talks
Frameworks
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Spontaneous Talks Frameworks
● What? So What? Now What?
● OSB Opportunity/Problem. Solution. Benefit
● STAR Situation. Task. Action. Result.
● PREP Point. Reason. Example. Point.
● BLUF Bottom. Line. Up. Front.
● PPP Prep. Promise. Path.
● ADD Answer. Detail. Describe value.
● TAKE Thank. Acknowledge. Keep momentum. End with impact.
● RRR Regret. Reason. Repair.
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
What?
What?
So What?
Now What?
Spontaneous Talks Frameworks Jen Blatz • Spontaneous Talks Frameworks
Everything you want is
on the other side of fear.
– Jack Canfield
@jnblatz
Jen Blatz
Jen Blatz
UX Researcher & Designer
jnblatz
jenniferblatz
UX Research and Strategy Group
Jen Blatz • Spontaneous Talks Frameworks

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