VR Demystified: Delivering Experiences Beyond the Screen

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If you ask people what they think about Virtual Reality – they think to what it was in the 80’s and 90’s – and you get interesting reactions: laughter, head shakes; few people take it seriously. Now is the time to set aside those memories and preconceived ideas about what could have been. The technology to create immersive reality experiences as well as smart phone adoption rates has finally enabled Virtual Reality to become – reality. Brief history of VR that demonstrates the simplicity of the technology Why it matters todayPractical applications of VR The near future of VR Immersive experience research & design considerations (VR sickness, interaction patterns, etc.) Live demonstration: An audience member will participate in a live demo of two low-fi VR experiences with real-time measurement of physical reactions, such as heart rate, to the immersion (1 ""relaxing"" experience versus 1 ""exciting"" experience).

Technologie

VR Demystiﬁed
Delivering Experiences Beyond the Screen
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
3 June 2016

georgia spangenberg
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
dreammachine
user research & interaction design

keith hobin
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
experience architect

interactive art director &
technologist
fredric freeman
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
dreammachine

Any sufﬁciently advanced
technology is indistinguishable
from magic.
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
“

How does immersive technology
change the way we interact with each
other?
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
What is Virtual Reality?

a three-dimensional, computer
generated environment which
can be explored and
interacted with by a person
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

immersive
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

History of VR
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

stereoscope viewer
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

sensorama
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

headight / sword of damocles
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

view-master
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

nintendo
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

hasbro MY3D
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
Virtual Reality Today

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
cardboard + smartphone

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
stereoscope + smartphone

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
stereo frame & video

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
360° / drone video footage

3D mapped drone footage
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
brickhead demo game

cardboard
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

daydream
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

daydream controller
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

gear vr
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

oculus rift
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

htc vive 
& steam vr
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

leap motion
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

combined controllers
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

How can VR impact things like
health, journalism, learning,
training, travel, entertainment,
etc.?
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

travel: NexCAVE “Luxor”
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

ptsd therapy
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

pain management
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

journalism
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

meditation
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

custom controls
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

empathy
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
Design Considerations

design considerations
• Guidelines
• Data & inputs
• Interaction
• Immersion
• User research
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

head tracking
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

positional tracking
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

virtual nose
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

acceleration
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

positioning
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

rectile
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

gaze cues
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

buttons
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

guide with light & sound
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

audio
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

attached 
controls
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

make it beautiful
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

data & inputs
• Location
• Time
• User focus
• Motion (distance, cadence, speed)
• Light
• Heart rate / breathing
• Skin temperature
• Sound
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

immersion
• Tactical immersion
• Strategic immersion
• Narrative immersion
• Spatial immersion
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

user research & usability testing
• Evaluative (task based vs. observational interview)
• Capture screen & eye movements
• Head & body movements
• Motion sickness: users tend to lie about this
• Surrender point & consisent immersion can be
compromised
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
Experience it

Thank You
Georgia Spangenberg
georgiaspangenberg@gmail.com
@ux247
Keith Hobin
keith@keithhobin.com
@kjhobin
Fredric Freeman
dream@weareyourdreams.com
@weareyourdreams
Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed

Session Survey: uxpa2016.org/sessionsurvey/262 #UXPA2016 | #VRDemystiﬁed
References
• Oculus Best Practices – https://developer.oculus.com/documentation/intro-vr/latest/concepts/book-bp/
• Google VR Interactive Patterns – http://www.google.com/design/spec-vr/interactive-patterns/setup.html
• ustwo designing for virtual reality – https://ustwo.com/blog/designing-for-virtual-reality-google-cardboard/
• VRSE Clouds over Sidra – http://vrse.works/826/clouds-over-sidra-wins-shefﬁeld-docfest-award/
• Multiple Controlers Demo – http://i.imgur.com/JsV5i9k.gifv
• DEEP VR – http://www.exploredeep.com/
• Oculus Imagery – https://www.oculus.com/en-us/rift/
• Gear VR Remote – http://www.androidpolice.com/2016/05/27/samsungs-upcoming-gear-vr-controller-
revealed-in-leaked-render/
• Play Space diagram – www.htc.com/managed-assets/shared/desktop/vive/Vive_PRE_User_Guide.pdf
• Daydream Controller Video – https://www.youtube.com/watch?v=KNR4j1DJ4Cc
• HTC Vive Imagery – https://www.htcvive.com/us/
• HTC Vive Controllers – http://www.wareable.com/vr/htc-vive-vr-headset-release-date-price-specs-7929
• Google Daydream Imagery – https://vr.google.com/daydream/
• We Are Alfred – http://www.embodiedlabs.com/

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Plus de UXPA International

Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships. Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on. We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.

UXPA 2023: Start Strong - Lessons learned from associate programs to platform...

UXPA International

Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?

UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...

UXPA International

UXPA 2023 Poster: ESG & Sustainable UX

UXPA International

UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic

UXPA International

User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.

UXPA 2023: Data science and UX: Smarter together

UXPA International

Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.

UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights

UXPA International

UXPA 2023 Poster: Are virtual spaces the future of video conferencing?

UXPA International

This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context. By the end of the session, attendees should be aware of tools and approaches for: Organizing user research information in a database Disseminating user role information to product and design teams Managing a user roles database as part of a long term UX Research program If you’re ready to ditch personas but don’t know how, this session is for you!

UXPA 2023: Learn how to get over personas by swiping right on user roles

UXPA International

We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!

UXPA 2023: F@#$ User Personas

UXPA International

UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...

UXPA International

Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.

UXPA 2023: Experience Maps - A designer's framework for working in Agile team...

UXPA International

UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...

UXPA International

UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...

UXPA International

How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).

UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...

UXPA International

I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.

UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team

UXPA International

As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.

UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...

UXPA International

UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...

UXPA International

UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...

UXPA International

Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.

UXPA 2023: Lessons for new managers

UXPA International

Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.

UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...

UXPA International

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