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as a designer
Feeding on change
as a designer
Feeding on change
Feeding on change
as a designer
Feeding on change
as a designer
Feeding on change
as a designer
Feeding on change
as a designer
Feeding on change
as a designer
Feeding on change
as a designer
cONCLUSION
UNDERSTAND THE
REASONS OF CHANGE
prepare your toolkit
MOVE WITH YOUR TEAM
WHOo.
are you?
WHOo.
are you?AM I ?
MY journey
q
listening > making things beautiful
team took me further
I facilitate
teams to
solve problems.
WHEN SOMEONE TALKS ABOUT
DESIGNWHAT DO THEY MEAN?
A story of a team
UX Team
Content
Dev Team
PO
Scrum M.
Insight
How shall we work?
How do we work now?
Oooh!..
Where do we want to be?
Dev Team
UX Team
Content
It turns out that
Content and UX Team, want to work more integrated.
Dev Team, wants to see a set delivery of content and UX.
That doesn’t sound ‘Agile’
That doesn’t sound ‘Agile’
PAUSE
It is more
than Agile
It is more than Agile
Explore
the problem
Build the
RIGHT things
Build the
thing RIGHT
DESIGN
THINKING
LEAN AGILE
It is more than Agile
Explore
the problem
Build the
RIGHT things
Build the
thing RIGHT
Building the thing right
AGILE
ConceptDirection
Problem Solution
Build it
Begin to explore the problem
AGILE
ConceptDirection
Problem Solution
Experiment
Build it
Hypothesis
and understand the customer
DESIGN THINK
Customer Problem
ConceptDirection
Problem Solution
Experiment
Build it
Hypothesis
AGILE
DESIGN THINK LEAN AGILE
Customer Problem
ConceptDirection
Problem Solution
Experiment
New ideas
Build it
Feedback
Update
hypothesis
Hypothesis
Also, we need to iterate
DESIGN THINK LEAN AGILE
Customer Problem
ConceptDirection
Problem Solution
Experiment
New ideas
Build it
Feedback
Update
hypothesis
Hypothesis
Brainstorm
concepts
Prio
Insights
Clear
needs
Research
Deepen learning the customer
DESIGN THINK LEAN
Build the RIGHT things
AGILE
Build the thing RIGHT
Customer Problem
ConceptDirection
Problem Solution
Experiment
New ideas
Build it
Feedback
Update
hypothesis
Hypothesis
Brainstorm
concepts
Prio
Insights
Clear
needs
Research
Experiment, and iterate
Explore the problem
s
TOOLKIT
change is not linear
If you want to go fast, go alone
If you want to go far, go together
invisible work is evil
Exploration
Investigation
Implementation
ImplementationExploration
Dev Team
UX Team
Content
Investigation
Who does what?
Dev Team
UX Team
Content
✅ ✅ ✅
✅ ✅ ✅
✅ ✅ ✅
ImplementationExploration
Dev Team
UX Team
Content
Investigation
Who does what?
Dev Team
UX Team
Content
Remember, it is a team work!
We need to avoid invisible work
Exploration
Investigation
Implementation
And make them visible
x%
y%
z%
100%
+
=
+
+ Exploration
Investigation
Implementation
find and show
the value of design
Customer Problem
ConceptDirection
Problem Solution
Experiment
New ideas
Build it
Feedback
Update
hypothesis
Hypothesis
Sprints
Design variations
Go live
A/B PRIO A/B PRIO A/B PRIO A/B PRIO A/B PRIOA/B PRIO
Test is running Analyse
Demo
Archetype Test
First test
Independent Test
First test
Design variations
Go live
Test is running Analyse
Demo
Front-end
WRITING A DESIGN HYPOTHESIS
We believe that …
So if we …
Then we will see …
Original Alternative
Customer Problem
ConceptDirection
Problem Solution
Experiment
New ideas
Build it
Feedback
Update
hypothesis
Hypothesis
Customer Problem
ConceptDirection
Problem Solution
Experiment
New ideas
Build it
Feedback
Update
hypothesis
Hypothesis
REPEAT
lead by example
Use your empathy, listen in your team
Give them voice to raise their issues
trust in your team
We are all here to play some Jazz
nothing is done,
nothing is finished
streamline “design”
Think of 80/20 and prioritise accordingly.
If you reinvent UI all the time,
you are not solving the core of the problem.
streamline “design”
cultivate design thinking
understand your customer
cONCLUSION
UNDERSTAND THE
REASONS OF CHANGE
prepare your toolkit
MOVE WITH YOUR TEAM
q
• q
as a designer
Feeding on ch
as a design
Feeding on change
as a designer
Feeding on change
Feeding on change
as a designer
Feeding on change
as a designer
Feeding on chang
as a designer
Feeding on chang
as a designer
Feeding on change
as a designerCan Kilicbay
@socialdistress
commonground.se

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Can Kilicbay: Feeding on change | UX Riga 2018