12. We see complexity
Customer service says there
are tons of complaints about
the price slider
Usability tests indicate that search is not flexible enough, needs more testing
Focus groups liked
the magazine idea
View Details
button scheduled
for a/b test
WHY*&$%#$!!!!
Epic struggle over
order of filters
Do people want
alerts?
People said
they were not
sure about
pricing in a
survey
We get feedback on the
site about lack of maps
13. ü Pressed for time
ü Worried about
bottom line
ü Not likely to read
much
ü Pays attention to
numbers
C-Suite User
ü Pressed for time
ü Worried about
bottom line
ü Not likely to read
much
ü Pays attention to
numbers
14. ü Long reports
ü Budget requests
ü Little proof
ü Fewer solutions
ü SCORN
C-Suite User
ü Simplicity
ü Clarity
ü Beauty
ü Fun
ü EMPATHY
15. Numbers simplify
54% success rate using price
slider, 28% for ages 60+
28% missed the search initially, 10% still didn’t find it after using the site for 5 minutes
2% clicked Magazine
98% then clicked Back
96% noticed pricing
77% clicked on the image to
get more detail