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UX STRAT Europe 2018: Dr. Eva Deckers, Philips Design

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UX STRAT Europe 2018 presentation slides by Dr. Eva Deckers of Philips Design: "Data-Enabled Design at Philips"

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UX STRAT Europe 2018: Dr. Eva Deckers, Philips Design

  1. 1. Eva Deckers Philips Design June 2018 Data Enabled Design
  2. 2. Strategic Design | Data Enabled Design
  3. 3. Changing economic paradigms | need for new mindset and tools
  4. 4. Changing economic paradigms | the Philips story
  5. 5. Changing economic paradigms | the Philips story
  6. 6. Data Enabled Design
  7. 7. We set out to truly understand the value of data for users and ensure that propositions that encompass data are meaningful. Data as creative material Make data meaningful We believe that data is a design material we do not utilize enough yet, we treat data as creative material
  8. 8. How to design for? Machine Learning Personalized Services Artificial Intelligence Eco- systems Connected Experiences Internet of Things
  9. 9. Designing with data and intelligence | three challenges 1. It is difficult to envision what data and intelligence can or can not do 2. Designers are not trained and lack the tools to work with data and intelligence as design material 3. Designers are not enough involved in the developments around data and intelligence to address the ethical and experience side Dove et al. CHI2017
  10. 10. 1. We are gathering and working with data from and about our users, building and utilizing different data collection tools 2. Use existing tools in new contexts and develop new tools to translate data into insights 3. Integration data design skills with service design and cocreate to build differentiating, user centered propositions 4. Growing the impact of our data visualization capability both as a tool for working and understanding data as a proposition on it self 5. Building the canvasses and tools to make exploring with data accessible as well as making first steps in building intelligent systems from a design perspective Designing with data and intelligence | five goals
  11. 11. Gathering and working with data
  12. 12. Tools to translate data into insights
  13. 13. Integrate with service design and co-create
  14. 14. Grow the impact of data visualization
  15. 15. Tools to explore with data and intelligence
  16. 16. Showcase | Population Health
  17. 17. Showcase | Patient tracked data in healthcare
  18. 18. Smart bottle, first data enabled design project to accelerate on the single connected proposition for uGrow
  19. 19. How can parent-tracked baby data be of value in interactions with their healthcare professionals? 26
  20. 20. data as creative material explorative – adaptive continuous Situated Explorative and ContinuousData as Creative Material
  21. 21. explorative – adaptive continuous Parent Toolkit Researcher DashboardHealthcare Professional Dashboard
  22. 22. Parent Toolkit
  23. 23. PARENT TOOLKIT EXAMPLE Rotation Knob Cry intensity Falling asleep Satisfaction level
  24. 24. Healthcare Professional Dashboard
  25. 25. Researcher Dashboard
  26. 26. Preventative Care Professional Pediatrician General Practitioner Family 1 Family 2 Family 3 Family 5 Family 6 • 5 weeks old • 3 weeks old • 5 months old • 3 months old • 6 weeks old • No issues • Born light weight • multiple hospitalizations • Crying • Reflux Participants
  27. 27. Situated Explorations weeks participation per family weeks participation per professional data entries unique data trackers’ labels message treats interview hours reflection sessions with parents and professionals 6 6-9 1373 25 20 36 5
  28. 28. Design Narratives
  29. 29. Design Narratives My Care Question (Preventative Care Professional) Care Paths (GP and Pediatrician) Design intervention Insight t t
  30. 30. DESIGN NARRATIVE My Care Question
  31. 31. “Sometimes I click the button twice as I forgot to log the previous one. But that doesn’t show the real situation” – family 2, mother DESIGN NARRATIVE My Care Question
  32. 32. DESIGN NARRATIVE My Care Question “I am so pleased with the adaption possibilities. When I forget it in the middle of the night and enter the data in the morning it automatically ‘jumps’ to the right position on the timeline.” – family 3, mother
  33. 33. DESIGN NARRATIVE My Care Question
  34. 34. DESIGN NARRATIVE My Care Question
  35. 35. “I am doubting. I see a lot of data that I could respond to, but I’m hesitant to do so as I do not want to create issues that are not there.” – preventative care professional DESIGN NARRATIVE My Care Question
  36. 36. DESIGN NARRATIVE My Care Question
  37. 37. DESIGN NARRATIVE My Care Question
  38. 38. DESIGN NARRATIVE My Care Question
  39. 39. DESIGN NARRATIVE My Care Question “Now I get much more information (…) Maybe, when you [mum] had seen me two weeks after, you might have already stopped expressing. You might have thought ‘this is not working out’ and maybe you would have switched to formula milk already. [mum confirms]’ – consultation office nurse
  40. 40. DESIGN NARRATIVE Care Paths
  41. 41. “Sometimes my baby is not crying but clearly uncomfortable, you could notice that by not going to sleep.” - Family 5, mother DESIGN NARRATIVE Care Paths
  42. 42. DESIGN NARRATIVE Care Paths
  43. 43. What’s next?
  44. 44. 51 We set out to truly understand the value of data for users and ensure that propositions that encompass data are meaningful. Data as creative material Make data meaningful We believe that data is a design material we do not utilize enough yet, we treat data as creative material
  45. 45. Data Enabled Design | on our agenda • Grow team • Accelerate service – data design integration • Mature tools • Train (digital) designers • Increase business impact • Influence software/platform choices • Repeatable visualizations standards • Designerly point of view on AI • Measuring Experiences 52

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