12. “UX KPI
measurement of aspects of the user interaction with the
organization’s services, products and systems, based on use, human
behavior, attitude, perception and responses.”
“KPI
a measurement that informs how efficient and effective an
organization achieves its strategic goals.”
15. “ROI of UX / Usability
a performance measure used by an organization or person to identify the
efficiency of application of human-centred design in an organization,
process and/or system, product or service design activities.”
“ROI
a performance measure used by an organization or person to
identify the efficiency of an investment or number of different
investments.”
19. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationship
Channels
Internal Customer Segments
External Customer
Segments
Cost Structure ROI of UX / Usability
Value Propositions Internal Customer
Relationship
External Customer
Relationship
Key Activities
Verification & Validation UX KPIs / Objectives
• Plan for human-centred
design in organization &
project
• Specify context of use
• Identify user needs
• Specify user requirements
• Produce design solutions
• Evaluate design solutions
against requirements
• Iterate where necessary
• Collect field UX data
• Improve system quality
• Innovate
• 5 hilariously fast computers
• 3 VR Headsets
• 3 AR Headsets
• 5 Licenses of XYZ
Software
• 1 t of LEGO
• Uni-Corn Inc.
• Corn Syrup Ltd.
• Horses and more Inc.
• i-didn’t-see-that-one-
coming.com
• Usability / Concept Test [formative
evaluation], 12k $ each
• Usability / System Test [summative
evaluation], 15k $ each
• Field Data analysis, 1,5k $ / month
• License costs, 2,5k $ / year
• Focus groups
• Requirement prioritized
• UX Research, based on context of use
• Evaluation scenario / task based
• Concept test asap
• # of errors in use of key
scenarios
• Increase interaction
efficiency against
competition by min. 5%
• SUS Score
• Reduced time-to-decision
by min. 25%
• Increase in customer
satisfaction by min. 5%
• Reuse of assets in
Sales/Marketing
• PO Team
• Technical Lead
• Development Team
• Sales
• Registered users
• Visitors
• Customers (user that have
ordered our services)
• Website
• App
• Smart Device (Unicorn-
Tracker 1.0)
• Magazine (Unicorns 4ever)
• Unicorn-Fangroups
• Buyers of the Movie “The
last unicorn”
• Amateur Magicians
• Professional Magicians
• People, that do believe in
unicorns, but not in
magicians
20.
21. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationship
Channels
Internal Customer Segments
External Customer
Segments
Cost Structure ROI of UX / Usability
Value Propositions Internal Customer
Relationship
External Customer
Relationship
Key Activities
Verification & Validation UX KPIs / Objectives
• Plan for human-centred
design in organization &
project
• Specify context of use
• Identify user needs
• Specify user requirements
• Produce design solutions
• Evaluate design solutions
against requirements
• Iterate where necessary
• Collect field UX data
• Improve system quality
• Innovate
• 5 hilariously fast computers
• 3 VR Headsets
• 3 AR Headsets
• 5 Licenses of XYZ
Software
• 1 t of LEGO
• Uni-Corn Inc.
• Corn Syrup Ltd.
• Horses and more Inc.
• i-didn’t-see-that-one-
coming.com
• Usability / Concept Test [formative
evaluation], 12k $ each
• Usability / System Test [summative
evaluation], 15k $ each
• Field Data analysis, 1,5k $ / month
• License costs, 2,5k $ / year
• Focus groups
• Requirement prioritized
• UX Research, based on context of use
• Evaluation scenario / task based
• Concept test asap
• # of errors in use of key
scenarios
• Increase interaction
efficiency against
competition by min. 5%
• SUS Score
• Reduced time-to-decision
by min. 25%
• Increase in customer
satisfaction by min. 5%
• Reuse of assets in
Sales/Marketing
• PO Team
• Technical Lead
• Development Team
• Sales
• Registered users
• Visitors
• Customers (user that have
ordered our services)
• Website
• App
• Smart Device (Unicorn-
Tracker 1.0)
• Magazine (Unicorns 4ever)
• Unicorn-Fangroups
• Buyers of the Movie “The
last unicorn”
• Amateur Magicians
• Professional Magicians
• People, that do believe in
unicorns, but not in
magicians