UX STRAT USA, Gregg Bernstein, "Using Contextual Research to Guide Product Development"
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Gregg Bernstein's presentation at UX STRAT USA 2015
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UX STRAT USA, Gregg Bernstein, "Using Contextual Research to Guide Product Development"
- 1. Gregg Bernstein | @greggcorp | for UX STRAT
- 8. Thomas Schelling When a possibility is unfamiliar to us, we do not even think about it.
- 9. Daniel Kahneman WYSIATI What You See Is All There Is
- 10. wisdomIS YOUR STARTING POINT, NOT YOUR CLOSING ARGUMENT
- 24. wisdom data
- 38. analytics
- 42. feedback
- 43. theory grounded
- 48. & Listen Observe
- 51. Customer Environment Devices Structure Alex Quiet New Macs, PCs Collaborative Barb Loud Phones, Fax (!) Isloated Cal Disruptive Old PCs (Gateways!?) Frantic/ Disruptive Dora Loud iPad Collaborative
- 53. simple question: What apps do you use?
- 54. “I use Gmail and Evernote. Oh, and we also use Microsoft Word.”
- 55. “I use Gmail and Evernote. Oh, and we also use Microsoft Word.”
- 56. “I use Gmail and Evernote. Oh, and we also use Microsoft Word.”
- 57. Listen for plot, voice, & roles analysis voice relational
- 58. Listen for plot, voice, & roles analysis voice relational
- 59. Customer Primary Software Secondary Software Empowered? Alex Gmail, Evernote Excel Yes Barb Burgertime Salesforce Yes Cal Salesforce Evernote No Dora Excel Google Drive No
- 60. Customer Preferred Software Meh Software Purchaser? Environment Devices Structure Payment Industry Logins/Week Alex Gmail, Evernote Excel Yes Quiet New Macs, PCs Collaborative Paid Ecommerce 12 Barb Burgertime Salesforce Yes Loud Phones, Fax (!) Isloated Free Software 3 Cal Salesforce Evernote No Disruptive Old PCs (Gateways!?) Frantic/ Disruptive Paid Marketing 0.5 Dora Excel Google Drive No Loud iPad Collaborative Free Agriculture 4
- 61. 100 data points 1 interview
- 62. MailChimp Snap
- 63. retailers
- 72. @greggcorp | gregg.io | @theuxnewsletter Industry typeface by Hold Fast Foundry Images courtesy of the internet