Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be? In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to: • Quickly pull together all your content for ABM • Build personalized content experiences in minutes—without a line of code! • Effectively distribute your content experiences for maximum impact and engagement • Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey

1. HOW TO PERSONALIZE
ABM CONTENT EXPERIENCES
AT SCALE WITH UBERFLIP
Messaging Deck
@JASONOAK

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Personalized
Content for ABM
Today’s Agenda
Distribute at
Scale
Centralize &
Organize
10 mins 10 mins 10 mins
Personalize the
Experience
10 mins

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“Almost 85% of marketers who
measure ROI describe ABM as
delivering higher returns than
any other marketing approach”
- ITSMA
“Marketers doing ABM are
about 40% more likely to report
alignment with their sales team
compared to marketers not
doing ABM.”
- Bizible

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Identify Target

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What happens
after the click?

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Source: “The State Of Engagement” Report

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Ascend2 research, 2018

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Marketing, Sales,
CS alignment
Creating the
personalized
experiences
Why is it hard to execute?
Difficult to scale
Bandwidth Siloed content

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How do we create a relevant
and tailored content experience for ABM
— at scale?

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Uberflip for ABM

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What We Do
Uberflip is the #1 Content Experience
Platform that empowers B2B marketers
to create & control personalized content
experiences at scale.
BECOME AGILE
INCREASE CONTENT ROI
CUSTOMIZE EXPERIENCES
GAIN CONTROL

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Centralize & Organize
Uberflip allows users to be very agile
with content and the way it is organized.
The tagging system allows for a
one-time effort to load content and
display it in multiple places. The
functionality is conducive for scale, great
for a pilot-to-expand model.”
Hilary Lupo
Marketing Campaigns
Manager
@Fortinet

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Personalize
At Snowflake, we use Uberflip's Stream
Templates to create tailored,
personalized ABM destinations for each
of our prospects. This increased our
speed to publish personalized landing
pages by a factor of 7x and enabled us to
generate broad awareness in our top
accounts that previously had no
engagement.
Daniel Day
Director, Account Based
Marketing
@Snowflake Computing

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Distribute
“Uberflip Stream Templates are
instrumental in creating personalized
content experiences that extend
throughout the customer journey.
Beyond saving time for our marketing
and sales teams, Uberflip helps us to
wow our prospects with personalized
content that our competitors just can’t
offer.”
Wes Quintin
Marketing Manager
@Avanti

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Let’s Take a Look!

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Centralize
and Organize
1

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Source: “The State Of Engagement” Report

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of content churned out by B2B
marketing departments today
sits unused.
60–70%
— 2014 SiriusDecisions

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Creating more content is not the answer.
We need to better utilize the content we have.

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Personalize Destinations
in Minutes
2

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Distribute
Your Marketing
3

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Organic Sales
Across every channel
A B D
Paid Email
C E
Direct Mail

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PaidA

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EmailB

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Direct MailC

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OrganicD

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SalesE

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Personalizing ABM
Experiences at Scale:
1
2
Centralize and Organize your Content
Personalize your Experiences
Distribute at Scale3
Key Takeaways

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GET THE EBOOK

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Jason Oakley
Product Marketing Manager
@jasonoak
ubrflp.in/jasonoakley
Book a Demo Today!