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@uberflip#uberwebinar @Snap_App
Marketstein:
How to Bring Your Content
Back to Life
Victoria  Hoffman
Content  Marketing  ...
@uberflip#uberwebinar @Snap_App
WE WILL SEND
THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinarJ)
Jo...
@uberflip#uberwebinar @Snap_App@uberflip#uberwebinar @Snap_App
Stick Around
@uberflip#uberwebinar @Snap_App
It’s  almost  2O17…
@uberflip#uberwebinar @Snap_App
Have  you  thought  about  your  
marketing campaigns yet?  
@uberflip#uberwebinar @Snap_App
If  this  is  you,
DON’T WORRY!
@uberflip#uberwebinar @Snap_App
WHY  REVAMP  YOUR  MARKETING  CONTENT?
Interactive  Content
FOR  MARKETING  
CAMPAIGNS
}
1...
@uberflip#uberwebinar @Snap_App
IT’S  NOT  A  SCARY  PROCESS…
@uberflip#uberwebinar @Snap_App
IT’S  WHAT  YOUR  AUDIENCE  WANTS!
91%  of  buyers  prefer  
more  interactive/visual  
co...
@uberflip#uberwebinar @Snap_App
Join	
  20,000+	
  smart	
  marketers.	
  
Subscribe	
  to	
  the	
  Uberflip Hub!
SUBSCRI...
@uberflip#uberwebinar @Snap_App
Breathe  new  life  
into your content
@uberflip#uberwebinar @Snap_App
Use  the  themes  &  
messages  of  your  core  
content  to  create  
related  pieces  th...
@uberflip#uberwebinar @Snap_App
THIS  A  GREAT  PUMPKIN
@uberflip#uberwebinar @Snap_App
BUT  PIE  IS  EASIER  TO  EAT
@uberflip#uberwebinar @Snap_App
AND  COOKIES…
@uberflip#uberwebinar @Snap_App
AND  A  PUMPKIN  SPICED  LATTE
@uberflip#uberwebinar @Snap_App
BREAK  IT  DOWN
Are	
  you	
  making	
  it	
  easy	
  for	
  your	
  audience?	
  
Break	
...
@uberflip#uberwebinar @Snap_App
Core	
  Asset
(white	
  paper,	
  ebook,	
  interactive content,	
  video….)
2-­‐pagers
Ca...
@uberflip#uberwebinar @Snap_App
The  pros  of
dynamic conversations
@uberflip#uberwebinar @Snap_App
CONVERSATIONS  GIVE  YOU  AN  ADVANTAGE
@uberflip#uberwebinar @Snap_App
GAIN	
  USEFUL	
  INFORMATION
§ Name:	
  Frank	
  N.	
  Stein
§ Job	
  Title:	
  Marketi...
@uberflip#uberwebinar @Snap_App
§ Name:	
  Frank	
  N.	
  Stein
§ Job	
  Title:	
  Marketing	
  Manager	
  
§ Primary	
...
@uberflip#uberwebinar @Snap_App
§ Name:	
  Frank	
  N.	
  Stein
§ Job	
  Title:	
  Marketing	
  Manager	
  
§ Primary	
...
@uberflip#uberwebinar @Snap_App
What	
  happens	
  to	
  all	
  the	
  data	
  
you	
  collect?	
  
§ Streamline	
  new	
...
@uberflip#uberwebinar @Snap_App
BETTER  LEAD  SCORING,  PROFILING  
&  NURTURING  
§ Capture	
  rich	
  profile	
  data	
...
@uberflip#uberwebinar @Snap_App
WHAT  ARE  THE  BENEFITS?
42% 71% 13%
Click	
  Rates Completion	
  
Rates
Lead	
  Conversi...
@uberflip#uberwebinar @Snap_App
42% 71% 13%
Click	
  Rates Completion	
  
Rates
Lead	
  Conversion
§ Calls	
  to	
  actio...
@uberflip#uberwebinar @Snap_App
42% 71% 13%
Click	
  Rates Completion	
  
Rates
Lead	
  Conversion
§ Calls	
  to	
  actio...
@uberflip#uberwebinar @Snap_App
Create  a
fun experience
@uberflip#uberwebinar @Snap_App
Adding	
  an	
  interactive	
  component	
  
increases	
  engagement	
  
and	
  adds	
  va...
@uberflip#uberwebinar @Snap_App
SHOCK  YOUR  AUDIENCE
THROUGHOUT THE  FUNNEL
Top
Middle
Bottom
Ebook
White	
  Paper
ROI	
 ...
@uberflip#uberwebinar @Snap_App
Middle
Bottom
Ebook
White	
  Paper
ROI	
  Tool
Top
+
+
+
Survey
Interactive
Infographic Qu...
@uberflip#uberwebinar @Snap_App
Content-­‐Enabled	
  Campaigns:
§ Use	
  experiences	
  to	
  create	
  
engagement,	
  c...
@uberflip#uberwebinar @Snap_App
HOW  DO  OTHERS  REVAMP?  
@uberflip#uberwebinar @Snap_App
The	
  fastest	
  and	
  easiest	
  way	
  to	
  create	
  
interactive	
  content	
  that...
@uberflip#uberwebinar @Snap_App
QUESTION TIME!
Vanessa  Porter
Director  or  Marketing,  
SnapApp
@NessieBessie
hub.uberfl...
@uberflip#uberwebinar @Snap_App
Join	
  20,000+	
  smart	
  marketers.	
  
Subscribe	
  to	
  the	
  Uberflip Hub!
SUBSCRI...
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Marketstein: How to Bring Your Content Back to Life

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Publié le

Is the state of your content downright scary?

Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster.

In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.

Publié dans : Marketing
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Marketstein: How to Bring Your Content Back to Life

  1. 1. @uberflip#uberwebinar @Snap_App Marketstein: How to Bring Your Content Back to Life Victoria  Hoffman Content  Marketing  Manager,   Uberflip @victoriahoffman Vanessa  Porter Director  of  Marketing,   SnapApp @NessieBessie
  2. 2. @uberflip#uberwebinar @Snap_App WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinarJ) Join  in  on    
  3. 3. @uberflip#uberwebinar @Snap_App@uberflip#uberwebinar @Snap_App Stick Around
  4. 4. @uberflip#uberwebinar @Snap_App It’s  almost  2O17…
  5. 5. @uberflip#uberwebinar @Snap_App Have  you  thought  about  your   marketing campaigns yet?  
  6. 6. @uberflip#uberwebinar @Snap_App If  this  is  you, DON’T WORRY!
  7. 7. @uberflip#uberwebinar @Snap_App WHY  REVAMP  YOUR  MARKETING  CONTENT? Interactive  Content FOR  MARKETING   CAMPAIGNS } 1 Breathe  new  life  into  your  content  by   repurposing what  you  already  have 2 Engage  with  your  audience  by   having  dynamic,  two-­way   conversations 3 Create  fun  (and  scream-­worthy)   experiences  for  your  audience
  8. 8. @uberflip#uberwebinar @Snap_App IT’S  NOT  A  SCARY  PROCESS…
  9. 9. @uberflip#uberwebinar @Snap_App IT’S  WHAT  YOUR  AUDIENCE  WANTS! 91%  of  buyers  prefer   more  interactive/visual   content  that  can  be   accessed  on  demand.” “ -­‐ Demand  Gen  Report
  10. 10. @uberflip#uberwebinar @Snap_App Join  20,000+  smart  marketers.   Subscribe  to  the  Uberflip Hub! SUBSCRIBE
  11. 11. @uberflip#uberwebinar @Snap_App Breathe  new  life   into your content
  12. 12. @uberflip#uberwebinar @Snap_App Use  the  themes  &   messages  of  your  core   content  to  create   related  pieces  that   build  the  strength  of   your  brand’s  connection. REPURPOSE  YOUR  CONTENT
  13. 13. @uberflip#uberwebinar @Snap_App THIS  A  GREAT  PUMPKIN
  14. 14. @uberflip#uberwebinar @Snap_App BUT  PIE  IS  EASIER  TO  EAT
  15. 15. @uberflip#uberwebinar @Snap_App AND  COOKIES…
  16. 16. @uberflip#uberwebinar @Snap_App AND  A  PUMPKIN  SPICED  LATTE
  17. 17. @uberflip#uberwebinar @Snap_App BREAK  IT  DOWN Are  you  making  it  easy  for  your  audience?   Break  your  content  down  into   snackable  portions.   Benchmark   Yourself Test  Your   Knowledge See  How   You   Compare Get  Your   ROI What's   Your   Roadmap
  18. 18. @uberflip#uberwebinar @Snap_App Core  Asset (white  paper,  ebook,  interactive content,  video….) 2-­‐pagers Calculator Assessment Webinars Survey Contest Worksheets Quiz Product   Picker Infographics, SnapApps Blog posts Guest   blogs Large-­‐Form  Assets Mid-­‐Form  Assets Short-­‐Form  Assets YOU’VE  GOT  OPTIONS
  19. 19. @uberflip#uberwebinar @Snap_App The  pros  of dynamic conversations
  20. 20. @uberflip#uberwebinar @Snap_App CONVERSATIONS  GIVE  YOU  AN  ADVANTAGE
  21. 21. @uberflip#uberwebinar @Snap_App GAIN  USEFUL  INFORMATION § Name:  Frank  N.  Stein § Job  Title:  Marketing  Manager   § Primary  Focus:   § Company  Email:  f.stein@strangelabs.com § Biggest  Challenge:   § How  do  you  feel  about  “x”:  
  22. 22. @uberflip#uberwebinar @Snap_App § Name:  Frank  N.  Stein § Job  Title:  Marketing  Manager   § Primary  Focus:   § Company  Email:  f.stein@strangelabs.com § Biggest  Challenge:   § How  do  you  feel  about  “x”:   GAIN  USEFUL  INFORMATION
  23. 23. @uberflip#uberwebinar @Snap_App § Name:  Frank  N.  Stein § Job  Title:  Marketing  Manager   § Primary  Focus:  Demand  Gen § Company  Email:  f.stein@strangelabs.com § Biggest  Challenge:  Finding  the  right  leads  for  sales § How  do  you  feel  about  “x”:  Unsure  if  we’ll  meet  goals GAIN  USEFUL  INFORMATION
  24. 24. @uberflip#uberwebinar @Snap_App What  happens  to  all  the  data   you  collect?   § Streamline  new  data  into  your   marketing  automation  forms § Collect  more  detailed  information from  your  prospects § Provide  your  sales  team  with  more   qualified  leads ARM  YOUR  SALES  TEAM
  25. 25. @uberflip#uberwebinar @Snap_App BETTER  LEAD  SCORING,  PROFILING   &  NURTURING   § Capture  rich  profile  data  with   the  questions § Question  and  answer  data  flows   into  lead  records within  your   marketing  automation  system § Data  can  be  used  to  lead  score,   qualify prospects,  assign   personas,  and  trigger  nurture   campaigns
  26. 26. @uberflip#uberwebinar @Snap_App WHAT  ARE  THE  BENEFITS? 42% 71% 13% Click  Rates Completion   Rates Lead  Conversion § Calls  to  action  that   deliver  higher  click-­‐ through  rates
  27. 27. @uberflip#uberwebinar @Snap_App 42% 71% 13% Click  Rates Completion   Rates Lead  Conversion § Calls  to  action  that   deliver  higher  click-­‐ through  rates § 5x  industry  average   increase  in  lead   conversion  rates WHAT  ARE  THE  BENEFITS?
  28. 28. @uberflip#uberwebinar @Snap_App 42% 71% 13% Click  Rates Completion   Rates Lead  Conversion § Calls  to  action  that   deliver  higher  click-­‐ through  rates § 5x  industry  average   increase  in  lead   conversion  rates § Better  data  for  lead   scoring  and  faster  MQL   creation WHAT  ARE  THE  BENEFITS?
  29. 29. @uberflip#uberwebinar @Snap_App Create  a fun experience
  30. 30. @uberflip#uberwebinar @Snap_App Adding  an  interactive  component   increases  engagement   and  adds  value  for  your  audience! WHAT  HAPPENS  WHEN  YOU MAKE  IT  INTERACTIVE?
  31. 31. @uberflip#uberwebinar @Snap_App SHOCK  YOUR  AUDIENCE THROUGHOUT THE  FUNNEL Top Middle Bottom Ebook White  Paper ROI  Tool
  32. 32. @uberflip#uberwebinar @Snap_App Middle Bottom Ebook White  Paper ROI  Tool Top + + + Survey Interactive Infographic Quiz Quiz Assessment CalculatorAssessment Calculator Product Picker SHOCK  YOUR  AUDIENCE THROUGHOUT THE  FUNNEL
  33. 33. @uberflip#uberwebinar @Snap_App Content-­‐Enabled  Campaigns: § Use  experiences  to  create   engagement,  conversation   § Bring  qualification  criteria  up  the   lead  funnel   § Deliver  insights  for  better   nurturing   § Accelerate  most  qualified  leads  to   sales   TURN  THOSE  EXPERIENCES  INTO  CAMPAIGNS
  34. 34. @uberflip#uberwebinar @Snap_App HOW  DO  OTHERS  REVAMP?  
  35. 35. @uberflip#uberwebinar @Snap_App The  fastest  and  easiest  way  to  create   interactive  content  that  boosts  results  by   2-­‐3x  across  all  existing  marketing   programs.
  36. 36. @uberflip#uberwebinar @Snap_App QUESTION TIME! Vanessa  Porter Director  or  Marketing,   SnapApp @NessieBessie hub.uberflip.com Victoria  Hoffman Content  Marketing  Manager,   Uberflip @victoriahoffman
  37. 37. @uberflip#uberwebinar @Snap_App Join  20,000+  smart  marketers.   Subscribe  to  the  Uberflip Hub! SUBSCRIBE

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