Tech stack tips to save you time on marketing projects

•

0 j'aime•1,207 vues

Ready to take back your lunch breaks? Presented by Logan Mallory, Senior Manager, Web Strategy at Workfront at SiriusDecisions Summit 2017.

Marketing

Marketers are under more pressure than ever before.
BUT WE LACK INFRASTRUCTURE
TO CREATE, TAILOR AND CONTROL
CONTENT EXPERIENCES.

THE STATUS QUO
Limited ability to optimize -
sacrificing conversation and
engagement
PAINFUL
PROCESSES
NOT
SCALABLE
HOMOGENOUS
EXPERIENCE
LIMITED
CONTENT ROI
Long redesigns, project
management and IT
bottlenecks
Difficult to create multiple
experiences for other use cases.
Spending major dollars to send
people to the same experience.

EVOLVE & ADAPT
Gain the control to manage and
optimize experiences for your
goals.
BECOME
AGILE
SCALE YOUR
CONTENT
CUSTOMIZE
EXPERIENCES
GAIN
CONTROL
Move quickly and avoid
cumbersome processes and
bottlenecks.
Leverage content marketing
across the entire buyer journey.
Tailor experiences for different use
cases, buyers and audience
segments.

What does content
look like at scale?
Thought
Leadership
Campaigns,
Microsites and
Landing Pages
Tailored Content,
Drip Campaigns
Knowledge
Base
Resource Center
Onboarding
Materials
Prospecting,
ABM/ABS
Education
and
Evaluation
Material
OWN THE
JOURNEY

Didn’t hear the scream
Assumed it was someone faking
or playing
Too afraid to help
Too many competing priorities
Why didn’t
anyone else
try to help?

We needed an easy way to execute
on our content marketing efforts

save about 40 minutes
of actual work
more than 90 minutes
per landing page
Content creation
moves faster

Too many projects
Freedom from
Developers &
Development
Translation between teams
Required for troubleshooting
Deploy restrictions

Backend that meets SEO best practices
Templated experience that eliminate
onpage errors
Solid site speed
PDFs become Flipbooks
Uberflips
organic
contribution

loganmallory@workfront.com
www.linkedin.com/in/loganmallory

92%of marketers think
they’re productive.

of marketers also work
on evenings and
weekends.
90%

of marketers have delayed
going to the bathroom to
meet a deadline.60%

Contenu connexe

Similaire à Tech stack tips to save you time on marketing projects

Stay Agile and Competitive with Supplier Diversity

Scout RFP

Tech stack tips to save you time so you can get back to marketing

Uberflip

How to squeeze more demand gen, sales enablement & ABM juice out of your mark...

Uberflip

11 Experts on Using the Content Lifecycle to Maximize Content ROI

Mighty Guides, Inc.

Drupal is at an inflection point. The open-source project has gone from a dorm room experiment to a thriving international community with hundreds of thousand of participants (developers, designers, marketers, business owners, etc.). While the recent adoption trends have been positive, the content management system (CMS) space is becoming more competitive. The proprietary CMSs are starting to take notice and the FUD (Fear, Uncertainty, Doubt) campaigns against Drupal have just begun. In this session, we will explore and recommend ways to better position, sell, and market Drupal. We will share actual success stories from the trenches of how large, enterprise-level Drupal deals were won (and lost).

Learning the Craft of Marketing and Selling Drupal Services

Mediacurrent

Sales Enablement: What It Is, What It Isn't, and Where It's Going

Aggregage

Secrets of powerful B2B communications| Ed Field - Maverick Marketing

Enterprise Ireland

What's Next for Content Studios

Ogilvy Consulting

Empired Convergence 2017 - Transforming you customer experience

Empired

Confee Full Stack JS Developer

Gabor Orosz

(This presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/) "Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? By combining design thinking, lean startup and agile we get a recipe for repeatable innovation: lean UX. Lean UX and lean startup methods are being used today by many startups and innovation labs to take a learning approach to discovering and building the best product for customers. But what does repeatable innovation look like scaled across an enterprise? This talk will share how to apply lean product practices as a continuous process across multiple products and agile development teams in an organization. With real examples and artifacts you will learn how to manage - and thrive - in uncertainty to create awesome products.

Lean Product Management: The Art of Known Unknowns

Natalie Hollier

Lean Product Management for Enterprises: The Art of Known Unknowns

Thoughtworks

From White Papers To Rich Media

Insight24

Small Business Marketing - What's Really Makes an Effective Website?

Joseph DeMicco

In the realm of technology marketing, content is king. With proper planning and execution it has the power to command a following, inspire loyalty and win battles for new business. However, without proper assessment it can suffer a short and unsuccessful reign over influencers and decision-makers in a multi-media world saturated by multiple messages. Before planning your assessment, take a look at our quick guide to discover how content can be more ‘killer’ and less ‘filler’.

Killer or Filler? Assessing content success for tech marketers

Andrew Miller

Digital marketing strategy slides by Jess LeMerle

Hayden Armour

Ian Priest: Winning the war for talent

The_IPA

Advanced SaaS Lead Nurturing by Dekker Fraser

Dekker Fraser

Our mission is to bring together organizers, attendees, speakers and sponsors in a highly efficient manner, and create an exceptional customer experience for all. Our goal is to add every virtual and onsite conference, webinar, summit, tradeshow, expo, career fair, professional meetup and talk in the world to Confee and create transparency and shareability so that people around the world may learn from each other and grow. We're looking for great developers

Join us at Confee

Gabor Orosz

Accelerating international growth with perfectly tuned communications| Ed Fie...

Enterprise Ireland

Similaire à Tech stack tips to save you time on marketing projects (20)

Stay Agile and Competitive with Supplier Diversity

Tech stack tips to save you time so you can get back to marketing

How to squeeze more demand gen, sales enablement & ABM juice out of your mark...

11 Experts on Using the Content Lifecycle to Maximize Content ROI

Learning the Craft of Marketing and Selling Drupal Services

Sales Enablement: What It Is, What It Isn't, and Where It's Going

Secrets of powerful B2B communications| Ed Field - Maverick Marketing

What's Next for Content Studios

Empired Convergence 2017 - Transforming you customer experience

Confee Full Stack JS Developer

Lean Product Management: The Art of Known Unknowns

Lean Product Management for Enterprises: The Art of Known Unknowns

From White Papers To Rich Media

Small Business Marketing - What's Really Makes an Effective Website?

Killer or Filler? Assessing content success for tech marketers

Digital marketing strategy slides by Jess LeMerle

Ian Priest: Winning the war for talent

Advanced SaaS Lead Nurturing by Dekker Fraser

Join us at Confee

Accelerating international growth with perfectly tuned communications| Ed Fie...

Plus de Uberflip

Accelerate The Buyer Journey

Uberflip

How to Build High Converting Demand Experiences

Uberflip

How B2B Marketers are Personalizing ABM Content Experiences

Uberflip

Persuading Prospects Through Personalization

Uberflip

The New Playbook for Personalizing Content Experiences at Scale

Uberflip

Personalizing ABM Content Experiences at Scale

Uberflip

Building a Customer Experience That Converts - Four Pillars to Creating a Win...

Uberflip

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.

How to Build and Distribute Personalized Content Experiences for ABM and Even...

Uberflip

Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content Experience Platform (CEP) to elevate their content marketing efforts. In this session at Oracle MCX 2019, Danielle Ashbaugh, Marketing Manager at Aon, spoke about how what started as a content solution has now become a mainstay for account-based marketing and demand generation, as well as a tool multiple solution lines now use.

Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...

Uberflip

Uncovering the Mystery of High-Converting Demand Generation Experiences

Uberflip

How B2B Marketers are Personalizing ABM Content Experiences

Uberflip

The New 5-Step Playbook for Personalizing Content Experiences at Scale

Uberflip

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.

Creating Harmony Between Demand Generation and ABM

Uberflip

Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

Uberflip

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at the Chicago CMO Executive Summit, Randy Frisch shares an actionable framework for persuading prospects through the power of personalized content experiences through your top marketing strategies—inbound marketing, account-based marketing, and sales enablement.

How to Personalize Content Experiences at Scale

Uberflip

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them. In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: - How to get 7x your current conversion rate - One simple thing you can do today to see an 800% lift in content views - How to implement AI to automatically boost engagement

Customizing the Content Experience: Five Data Science Insights That Will Impr...

Uberflip

B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actually look like? And how do you make it happen? In this webinar, Uberflip and Terminus explore how to: - Scale content destinations for outreach on one-to-one, one-to-few, and one-to-many - Measure engagement beyond vanity metrics - Get sales to use your content

Convert Your ABM Target Accounts with Personalized Content Slideshare

Uberflip

Fire Up Your ABM Programs With Personalized Video Content at Scale

Uberflip

You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost. It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities. We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.

Re-Engage the Dead With Killer Content Experiences

Uberflip

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them. In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: - How to get 7x your current conversion rate - One simple thing you can do today to see an 800% lift in content views - How to implement AI to automatically boost engagement

Mastering the Content Experience: Five Data Science Insights That Will Improv...

Uberflip

Plus de Uberflip (20)

Accelerate The Buyer Journey

How to Build High Converting Demand Experiences

How B2B Marketers are Personalizing ABM Content Experiences

Persuading Prospects Through Personalization

The New Playbook for Personalizing Content Experiences at Scale

Personalizing ABM Content Experiences at Scale

Building a Customer Experience That Converts - Four Pillars to Creating a Win...

How to Build and Distribute Personalized Content Experiences for ABM and Even...

Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...

Uncovering the Mystery of High-Converting Demand Generation Experiences

How B2B Marketers are Personalizing ABM Content Experiences

The New 5-Step Playbook for Personalizing Content Experiences at Scale

Creating Harmony Between Demand Generation and ABM

Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

How to Personalize Content Experiences at Scale

Customizing the Content Experience: Five Data Science Insights That Will Impr...

Convert Your ABM Target Accounts with Personalized Content Slideshare

Fire Up Your ABM Programs With Personalized Video Content at Scale

Re-Engage the Dead With Killer Content Experiences

Mastering the Content Experience: Five Data Science Insights That Will Improv...

Dernier

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

ssusereaa7d9

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

personal branding kit for music business

brjohnson6

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

HannahBrady19

2024 Social Trends Report V4 from Later.com

nmislamchannal

Resumé Karina Perez | Digital Strategist

Karina Perez

SALES-PITCH-an-introduction-to-sales.pptx

23397013

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Dernier (20)

Alpha Media March 2024 Buyers Guide.pptx

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

Discover Ardency Elite: Elevate Your Lifestyle

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

The+State+of+Careers+In+Retention+Marketing-2.pdf

personal branding kit for music business

Cartona.pptx. Marketing how to present your project very well , discussed a...

Optimizing Your Marketing with AI-Powered Prompts

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

2024 Social Trends Report V4 from Later.com

Resumé Karina Perez | Digital Strategist

SALES-PITCH-an-introduction-to-sales.pptx

Elevating Your Digital Presence by Evitha.pdf

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

Aiizennxqc Digital Marketing | SEO & SMM

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Best 5 Graphics Designing Course In Chandigarh

Social Media Marketing Portfolio - Maharsh Benday

Tech stack tips to save you time on marketing projects

1. Randy Frisch Logan Mallory

2. WE NOW LIVE IN THE NETFLIX ERA

3. Marketers are under more pressure than ever before. BUT WE LACK INFRASTRUCTURE TO CREATE, TAILOR AND CONTROL CONTENT EXPERIENCES.

4. THE STATUS QUO Limited ability to optimize - sacrificing conversation and engagement PAINFUL PROCESSES NOT SCALABLE HOMOGENOUS EXPERIENCE LIMITED CONTENT ROI Long redesigns, project management and IT bottlenecks Difficult to create multiple experiences for other use cases. Spending major dollars to send people to the same experience.

5. EVOLVE & ADAPT Gain the control to manage and optimize experiences for your goals. BECOME AGILE SCALE YOUR CONTENT CUSTOMIZE EXPERIENCES GAIN CONTROL Move quickly and avoid cumbersome processes and bottlenecks. Leverage content marketing across the entire buyer journey. Tailor experiences for different use cases, buyers and audience segments.

6. What does content look like at scale? Thought Leadership Campaigns, Microsites and Landing Pages Tailored Content, Drip Campaigns Knowledge Base Resource Center Onboarding Materials Prospecting, ABM/ABS Education and Evaluation Material OWN THE JOURNEY

9. Didn’t hear the scream Assumed it was someone faking or playing Too afraid to help Too many competing priorities Why didn’t anyone else try to help?

10. We’re Just Too Busy

11. State of Work Report

12. We Don’t Even Eat Lunch Anymore!

13. How do we find time for what matters?

14. Find the Right Tools

15. An Easy Place to Manage Work

16.

17. We needed an easy way to execute on our content marketing efforts

18. That’s when we met the team at Uberflip

19. The best summary of Uberflip

20.

21.

22.

23.

24.

25.

26.

27.

28. What results have we seen?

29. Content creation moves faster Uberflip

30. save about 40 minutes of actual work more than 90 minutes per landing page Content creation moves faster

31. 66%

32. Too many projects Freedom from Developers & Development Translation between teams Required for troubleshooting Deploy restrictions

33. 8 hrs/week

34. More people to talk to

35. More people to talk to

36. 290%

37. Solving Organic/SEO Issues

38. Backend that meets SEO best practices Templated experience that eliminate onpage errors Solid site speed PDFs become Flipbooks Uberflips organic contribution

39. 17,000+ positions

40. At the end of the day...

41. Uberflip has saved us

42. Why I Care About Time

43. Why I Care About Time

44. loganmallory@workfront.com www.linkedin.com/in/loganmallory

45. 92%of marketers think they’re productive.

46. of marketers also work on evenings and weekends. 90%

47. of marketers have delayed going to the bathroom to meet a deadline.60%

48. We don’t have time to pee!