Learn how Uberflip works with Pardot to help you save time on building landing pages, increase engagement, drive higher conversions, and gain deeper insights.

2. Hi! I’m Demand Jen.

3. Like you, I use Pardot
(and love it!)

4. And like me, you gate content
with landing pages
(and hate it)

5. Landing pages can take
3 HOURS to create.
Unless you clone them, which gives no flexibility

6. I never had enough time
to focus on what really matters.

7. Our audience hits these dead-end pages

8. Our audience hits these dead-end pages
And leaves our website forever

9. Let’s face it.
Being a marketer is tough.

10. GAIN
CONTROL
We as marketers should be able to
Manage and
optimize your
content’s
experiences

11. GAIN
CONTROL
BECOME
AGILE
We as marketers should be able to
Manage and
optimize your
content’s
experiences
Move quickly, avoid
cumbersome
processes, and
eliminate bottlenecks.

12. GAIN
CONTROL
BECOME
AGILE
CUSTOMIZE
EXPERIENCES
We as marketers should be able to
Tailor experiences of
content for different
use cases, buyers
and audience
segments.
Manage and
optimize your
content’s
experiences
Move quickly, avoid
cumbersome
processes, and
eliminate bottlenecks.

13. Manage and
optimize your
content’s
experiences
GAIN
CONTROL
BECOME
AGILE
Move quickly, avoid
cumbersome
processes, and
eliminate bottlenecks.
CUSTOMIZE
EXPERIENCES
Tailor experiences of
content for different
use cases, buyers
and audience
segments.
SCALE
CONTENT
Leverage content
marketing across
the entire buyer
journey.
We as marketers should be able to

14. All in all, you shouldn’t need IT, developers, or
designers to do your job.

15. What if you could
get time back and do more?

16. Good news.
I found out how!

18. Uberflip is a Content Experience
platform that plugs into Pardot
and gives marketers more control.

19. We like to say Uberflip lets marketers
own the journey.
Content Christine
Operations
Osama
ABM Abby
Smarketing Sam
Demand Jen

20. Content Christine uses Uberflip to create content for
every stage of the buyer journey easily and quickly.

21. Ops Osama uses Uberflip to attribute content to lead
scores, and build stronger content performance reporting.

22. ABM Abby uses Uberflip to create targeted bundles of
content for specific industries, companies, and personas.

23. Smarketing Sam uses Uberflip for sales enablement,
where he leverages Christine’s content to help sales fuel
conversations and close deals.

24. Now that’s teamwork!
And technology with buy-in.

25. Now, if you have Pardot…

26. Uberflip makes
your life even easier.

27. Gain speed and
flexibility on Call to
Actions (CTAs) that
sync with Pardot.
With Uberflip + Pardot you can

28. The Old Way
Gating your content
takes 30 minutes or
more!

29. The Old Way
Even if you use templates to build a
landing page, you’re still creating
new banners and copy, selecting a
form, and linking this Marketing
landing page to the gated asset.
Gating your content
takes 30 minutes or
more!

30. The Uberflip Way
You can gate content
in under 3 minutes!

31. The Uberflip Way
How? By using Uberflip forms to
replace Pardot landing pages.
You can gate content
in under 3 minutes!

32. Reduced time spent
building landing pages
by 66%
(AND grew blog
subscribers by 290%!)
See moreMike Ward,
VP, Demand Generation
@ Workfront
Mike’s Story
1/3

33. Eliminate dead
ends and increase
engagement.
Intelligently recommend content
and always provide a next action
to drive higher engagement.
With Uberflip + Pardot you can

34. Eliminating dead ends
meant manually
selecting which content
to recommend.
The Old Way

35. Selecting content is tedious!
And chances are, you won’t
always know what each website
visitor wants to see next.
Eliminating dead ends
meant manually
selecting which content
to recommend.
The Old Way

36. Our robust recommendation engine
pulls valuable, relevant content based
on your buyer’s predicted intent and
online activity.
Uberflip AI does the
work for you.
The Uberflip Way

37. Our robust recommendation engine
pulls valuable, relevant content based
on your buyer’s predicted intent and
online activity.
Our artificial intelligence means you
don’t need to source these
recommendations yourself.
Uberflip AI does the
work for you.
The Uberflip Way

38. Increased web visitors’ time
spent on page by 300%
Increased eBook
completion rate from 6% to
30%
Carrie’s Story
3x
Carrie Murphy
Content Marketing Manager
@ Revinate
5X

39. Increase conversions
on gated assets.
Reduce barriers to conversion, and
encourage higher content consumption
by tailoring your content and CTAs to be
more relevant.
With Uberflip + Pardot you can:

40. Everyone engages with
your content the same
way. CTAs are one
size fits all.
The Old Way

41. Everyone engages with
your content the same
way. CTAs are one
size fits all.
Without content or CTAs tailored to
what that visitor wants, they’re
unlikely to convert.
The Old Way

42. Uberflip allows you to
create targeted, relevant
streams of content and
personalised CTAs
quickly.
The Uberflip Way

43. Uberflip allows you to
create targeted, relevant
streams of content and
personalised CTAs
quickly.
Relevance is the key to conversion.
Just ask our customer DoubleDutch,
who increased conversions by 46%.
The Uberflip Way

44. Optimized resource
center and increased
conversions by 46%
Imported existing
content to create new
hub in 1 day, without IT
See more
Justin’s Story
1 day
Justin Gonzalez,
Senior Marketing Manager
@ DoubleDutch

45. Gain deeper insights and
better lead scoring.
With Uberflip + Pardot you can

46. Gain deeper insights and
better lead scoring.
Adjust lead scoring based on engagement
and trigger notifications to your sales team
when a CTA is completed.
With Uberflip + Pardot you can

47. Gain deeper insights and
better lead scoring.
Adjust lead scoring based on engagement
and trigger notifications to your sales team
when a CTA is completed.
Automatically trigger a lead nurturing
campaign based on your Hub CTAs.
With Uberflip + Pardot you can

48. Leads are scored
based on their fit and
the action they take on
your website.
The Old Way

49. Leads are scored
based on their fit and
the action they take on
your website.
This is a good model, but we
can do better.
The Old Way

50. Score leads based on
fit, activity, and content
consumption.
A New Model of Lead Scoring
The Uberflip Way
● Presentations Viewed 5 = 10pt
● Tweets Viewed 10 = 1pt
● Blog Articles Viewed 5 = 5pt
● Presentations Viewed 3 = 10pt
● Flipbooks Viewed 1 = 15pt

51. Score leads based on
fit, activity, and content
consumption.
You can turn a prospect into an MQL
before they even fill out a form
based on the content they consume.
A New Model of Lead Scoring
The Uberflip Way
● Presentations Viewed 5 = 10pt
● Tweets Viewed 10 = 1pt
● Blog Articles Viewed 5 = 5pt
● Presentations Viewed 3 = 10pt
● Flipbooks Viewed 1 = 15pt

52. Increased MQLs by
740%
1000 pieces of content
migrated and sorted in 3
weeks, without IT
See more
Andria’s Story
3 wks
Andria Mullaney,
Sr. Digital Marketing Manager
@ Blackbaud

53. Aggregate
Content
Capture
Leads
Drive
Growth
All in all, Uberflip + Pardot lets you...

54. Let it rain!

55. uberflip.com
Ready to learn more?
Contact us to discuss how you can own the
journey with Uberflip and Pardot.
Request a demo
http://mktg.uberflip.com/Request-a-Demo