Gating your premium B2B content is one of the best ways to generate leads. Gated content is anything behind a form or call-to-action that requires information from the user. It refers to any content that requires people to give personal data (like an email address) in order to see, read, or interact with the content. The decision whether or not to gate your content is entirely based on your organization’s goals. However, when you’re not entirely sure whether a piece of content should be gated, this flowchart will help guide your decision.

1. When Should Your Content Be Gated?
Create
content
NOT GATED
What is
your goal?
Does your
content provide
high value?
Do you have
a large enough
audience?
Created by
GATED
CONTENT
Increase
awareness
and reach
More leads
NO
NO
YES
START
HERE
YES