Chris Gilbert, Ubiquisys CEO, makes the case for indoor small cells at the Small Cells Americas 2012 event in Dallas.

1. Small Cells: welcome to the great indoors
Chris Gilbert
CEO

2. Ubiquisys: intelligent small cells
Deployed Worldwide Intelligence
Providing high Global customer Unique systems
availability in base in indoor that deliver small
extreme hotspot metro, enterprise, r cell autonomy and
environments esidential and rural scalability
100,000+ ActiveRadio®
public ActiveSON®
access ActiveCell®
small cells Cloudbase®
deployed EdgeCloud®
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3. Why indoor is the new small cell mainstream
The case for indoor small cells
70% • Abundant backhaul/power
Source:
Mobile Experts of • Stronger signal for users
• Existing WiFi footprint
mobile
• Motivated site owners
data is used • Maximum spectrum re-use
indoors
Fastest time to market: 3 month project, 20 mins cell install
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4. Why multi-mode “soft” small cells?
Multiple radios controlled Multiple radios controlled by
by software intelligence software intelligence
LTE
HSPA+
WiFi
Pragmatic approach: deploy once and evolve
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5. No excuses: macro parity is vital and possible
• Indoor small cells must match macro features and KPIs
• Requires new generation of high-availability software
Voice and PS Setup Rate %
100
[one week in Aug 2012]
99
98
97
99.999% 96
Voice
PS
uptime with 95
M T W T F S S
ActiveCell®
Typical transactions/day per small
60,000 cell in downtown Tokyo and Seoul
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6. Scalability: the cloud changes everything
Small cell Software
activation delivery
Secure ODM
manufacture
New service
CloudBase® delivery
Lifecycle management
4 million
transactions per day
In-service
Gateway &
recovery
operator
re-assignment

7. Total Cost of Ownership (TCO) matters
Indoor small cells:
8yr Opex/Mbps
lowest TCO by far
Capex
Capex/Mbps • Low cost devices
Source: Mobile Experts • Easy site acquisition
• No specialist backhaul
Opex
• Minimal RF Planning
• Simple Installation
• Low cost site rental
Macro Cell Outdoor Indoor • Automatic operation
Small Cell Small Cell • Commodity backhaul
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8. Smart cells: enterprise market opportunity
New entry point for carrier
enterprise engagement
• Extend the cloud into
enterprise buildings
• Host comms-centric apps
such as mobile PBX
• One-box solution for SaaS
business applications
Small cell with
Enterprise Communications integrated
+ Intel® hybrid
Cloud Applications cloud server
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9. For more information…
Ubiquisys
• General information at Ubiquisys.com
• GM7 Indoor metrocell press release
• GM7 Indoor metrocell data sheet
Mobile Experts
• Contact Mobile Experts about the Small Cell TCO Model
• Mobile Experts’ Small Cell Forecast
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