19 avril 2010

1. UBISSOFT® LAUNC
CHES E
ENVIRO
ONMENT-
FR
RIENDL PAC
LY CKAGIN FOR ITS PC, XBO 360
NG R OX
®
AND PLA
A AYSTA
ATION 3 SYST
TEM VI
IDEO GAMES
SAN FRANCISC – April 19, 2010 – Today Ubis
CO 1 soft announced an environmental
initiative to eliminate paper game manuals, replac
cing them with an in-ga
ame digital
manu for all tit
ual Station®3 (P
tles on PlayS PS3™) syste and Xbo 360® vide game an
em ox eo nd
enter
rtainment sy
ystem from Microsoft. The program the first i
T m, initiative of its kind in
the video game industry, launches worldwide with Shaun White Skateboa
v arding this
holiday 2010.
oft’s digital game manu
Ubiso g uals will prov
vide multipl e benefits f the playe and the
for er
envir
ronment. Including the game manu directly in the game will offer t
ual e the player
easie and more intuitive ac
er ccess to gam informat
me tion, as well as allow Ub
bisoft to
provi
ide gamers with a more robust manual. Ubisof internal d
e ft data shows t
that
produ
ucing one to of paper used in Ubisoft’s game manuals co
on e onsumes an average of
n f
two tons of wood from 13 tr
t d rees, with a net energy of 28 millio BTU’s (eq
y on quivalent to
o
avera
age heating and energy for one ho
y ome/year), g
greenhouse gases equiv
valent of
over 6,000 lbs of CO2, and wastewater of almost 1
r 15,000 gallo
ons.
“It’s pretty cool that Ubisoft is making a conscious effort to go green with its new
t s o h
video game pack
o kaging,” com
mmented Ol
lympic Gold Medalist Sh
d haun White. “I’m
excited for my new skateboarding game to come o and stok
out ked that it w be the
will
very first Ubisoft game to be part of the green pa
t eir ackaging initiatives.”

2. In addition to Ubisoft’s efforts to decrease paper usage in its game packaging,
Ubisoft has partnered with Technimark, Inc. to release the entertainment industry’s
most environmentally-responsible DVD case for all of its future PC titles in North
America. The 100 percent-recycled polypropylene “ecoTech” DVD case will make its
debut with Ubisoft’s Tom Clancy’s Splinter Cell Conviction PC video game on April 27,
2010. Ubisoft has featured digital game manuals in its PC titles distributed in North
America since March 2010.
“Ubisoft is often recognized for making great games, but it’s a special privilege to be
the industry leader at saving trees,” said Laurent Detoc, president of Ubisoft North
America. “Eco-friendly initiatives are important to the global community and
introducing in-game digital manuals on Xbox 360 and PS3 is just the latest example
of Ubisoft’s ongoing commitment to being a more environmentally conscious
company.”
About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide
and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft
has offices in 28 countries and sales in 55 countries around the globe. It is committed to delivering high-
quality, cutting-edge video game titles to consumers. Ubisoft generated sales of €1.058 billion for the
2008-09 fiscal year. To learn more, please visit www.ubisoftgroup.com
AboutTechnimark
The ecoTech is a product of Technimark's Sustainable Products Group, which is focused on developing
specialized proprietary goods that are cost effective, sustainable, and improve the environment.
Technimark is a fully-integrated recycling and injection molding company, which has been providing
solutions in the injection molding industry for leading customers around the globe since 1983. Please
visit: www.technimark.com for additional information.