Ubiwhere 2014 Annual Report

2014//Annual Report
www.ubiwhere.com
info@ubiwhere.com

www.ubiwhere.com
HEADQUARTERS
Rua Pedro Vaz de Eça 6A
3800–322 Aveiro (Portugal)
info@ubiwhere.com
+351 234 484 466

2014 Annual Report //Contents
SECTION ONE
UBIWHERE
Message from the CEO
Company Profile
Recognition
2014 in Review
Location | Where we are
Products and Solutions | Markets
Custom Made Projects
Accomplished Goals in 2014
SECTION TWO
COMPANY STRATEGY
Consortia
Main Partner
The army
Research and Innovation
Quality Assurance
Corporate Social Responsibility
Suiting the Future
SECTION THREE
FINANCIAL INFORMATION
Key Performance Indicators

4
UBIWHERE | Annual Report 2014
4
SECTION ONE | UBIWHERE

5
MESSAGE FROM THE CEO
2014 constituted a remarkable time
in the 7 years history of Ubiwhere.
In our company, Research and
Innovation are what differentiate us
from our competitors. It is what drives
everything we do, from developing
products to fostering sustainability.
Since our foundation in 2007 all
years have been challenging and
have provided us a great chance to
see how well we are prepared in the
market and how well we should be
prepared for the next years to come.
At the end of 2014 we continue to
prosper with a turnover performance
reaching a value of +1M€, which lead
to an EBITDA of 39%.
Since we work in four different
sectors we know that technology
companies are always evolving and
need to know much more than just
technology itself. For us it is crucial to
know more and understand in detail
each sector we work in and also our
customers’ needs in each sector. With
that in mind our main strategical
areas for the next years will be Smart
Cities and Communities, and Future
Internet & Telco.
Given the difficulties encountered
in Portugal in recent years, it was
necessary to pay special attention
to the efficient management of the
company’s resources, fostering an
entrepreneurial business culture.
During 2014 we have established new
partnerships, completed new projects
in all sectors we work, continued to
invest in the development, design
and implementation of innovative
solutions with high economic,
scientific technological potential.
Our R&I continues to be one of our
main investments in the company,
being very important for us and
walking side by side with our growth,
demonstrating our continuing
commitment to valuable research and
innovation. As part of our values and
objectives we will continue to foster
a culture of innovation and creativity
by delivering the solutions that our
customers need to succeed. We will
also continue to be involved with
our stakeholders always thinking
about the future with progress and
providing the necessary support when
and where our expertise can be most
helpful.
Looking at the results from the last
7 years, I must thank and honor the
efforts of all those who contributed
to the attainment of the targeted
objectives. The year of 2015 does
not promise to be an easy year, but
despite all the difficulties which
we expect to have to face, we are
confident. Our employees are what
make this company greater and we
are all committed and motivated to
pursue our targeted goals.
Taking in consideration the reasons
that I have pointed out, we look
for 2015 with a great confidence,
knowing that we will continue
to develop the best innovative
solutions in our areas of excellence,
and focusing even more on
internationalisation whilst leading
the company to higher levels of
efficiency and profitability.
We appreciate the support and
interest that you have shown to
the company throughout the years,
and we would like to share our
performances and the key progresses
we made in 2014 with you.
Best Regards,
Rui A. Costa

Who are we
We had our origins in the University
of Aveiro Business Incubator (IEUA) in
September, 2007. The beginning of our
company arose from the desire to make
a difference, and the enthusiasm of three
young researchers from the Institute of
Telecommunications and PT Inovação,
SA in pursuing a career of high potential
and success.
The skills acquired as a result of
various works - whether in academic
environment or in industrial context
- in the context of European research
projects enabled the pursuit of
innovation and entrepreneurship, vital in
a company that always wanted to affirm
the creation of innovative solutions on
both national and international scenario.
With specific customers in mind, such as
telecom operators, our work attracted
the attention of PT Inovação, SA since
the beginning, being our first customer.
Leveraged by the R&I experience
of the three founding partners, we
counted, since the beginning, with
specialised know-how in high-tech
products and services in areas such
as telecommunications and next
generation networks.
Research&Innovation and user-
centered solutions have been the
hallmark of our growth, reflecting
our culture of technology and shared
ideas. We research and develop
bleeding edge technologies, design
state-of-the-art solutions and create
valuable intellectual property to be an
international reference in Smart Cities
and Future Internet.
Since 2007, we have fostered a culture of
innovation and creativity by delivering
the solutions that our customers need to
succeed.
MISSION
To improve people’s lives by developing
usable technologies.
vision
To be an international reference in Smart
Cities and Future Internet.
Objectives
Research and develop bleeding edge
technologies, design state- of-the-
art solutions and create valuable
intellectual property.
6

7
ORGANOGRAM
Administrative
Services
Legal
Financial
Control
IT Services
Top Management
R&I
Marketing &
Communication
UI/UX Design
Improvement
& QA
Development
& QC
Sales &
Business Dev
Human
Resources

8
VALUES
Ubiwhere’s values
represent the
principles that
guide its activity
and relationship
with all its
partners, clients
and employees.
1.Ambition for goals
Our aspiration is to do better and
more every day, setting objectives
and challenges that stimulate our
expertise, so that we can achieve our
main goals rapidly and successfully.
With that in mind, our objectives
are SMART- Specific, Measurable,
Achievable, Results-focused and
Time-bound.
2.Innovation
& Creativity in
creating value
Innovation allied with Creativity are
the essence and the source of our
strategy. Every day we develop new
and bright ideas, always trying to
explore new tools and resources.
The main purpose is to provide new,
better and valuable products to our
customers, and to design the most
advanced technology and intellectual
property to create added value.
3.Responsibility
We foster a culture of respect to
our society, employees, customers,
partners, suppliers and competitors.
We draw both our professional and
personal relationships by principles
of integrity, honesty, transparency,
confidentiality and liability.
We are committed to follow the best
practices in Social Responsibility in
order to make the management in
social, environmental and energy
terms more effective and efficient.
4.Sustainable
development
Our sustainable development has
leading us to ensure continuity and
growth of our business.
We recognise that this growth
must be both inclusive and
environmentally sound to reduce
poverty, build prosperity for today’s
population, and meet future
generations needs. We want to help
deliver immediate and long-term
benefits for people, planet, and
prosperity.
With that in mind, we create value
in everything we do and everyday
always with respect to our public’s
interests.
5.Respect for the
environment
We are committed to provide a
quality service in a manner that
ensures a safe and healthy workplace
for our employees and minimises our
potential impact on the environment.
We keep environmental impact
within acceptable limits through
good methods, such as seeking to
reduce the amount of energy and
water used as much as possible;
performing business electronically
(web-based product demonstrations,
e-mails, phone and conference
calls); distributing our software
electronically to avoid the need to
print manuals, etc.; waste materials
are recycled (paper, plastic, glass, etc.);
and cleaning materials used are as
environmentally friendly as possible.
We aim to review our environmental
policy at least on an annual basis to
improve our performance and quality.

9
2014
One of the best companies
to work in Portugal
February 2014
SME Excellence 2013
status from IAPMEI
February 2014
One of the 200 biggest
Information Technology
companies in Portugal
December 2014
JAN//01
We were at the Future Cities
Conference in Oporto and at the
BETT Show in London
FeB//02
We were ranked as one of the best
companies to work in Portugal
(study carried out by Exame
Magazine in partnership with
Accenture consulting firm) and
received the SME Excellence 2013
status from IAPMEI (Institute
for the Support of Small and
Medium-Sized Enterprises)
MAR//03
We were at the Arab Future Cities
Summit in Qatar
APR//04
We were at the V Lusophone
Forum of Communications and IV
Technology Show in Mozambique
MAY//05
We promoted two workshops
in Aveiro for the touristic
accommodation sector
JUN//06
We were at the EuCNC’2014 in
Italy
JUL//07
BikeEmotion was on the news at
RTP1
SEP//09
We released our first annual
report -“2013 Annual Report”
OCT//10
We were at the Wireless Meeting
in Aveiro
NOV//11
We were at the Smart City Expo
World Congress in Spain
DEC//12
We were among the 200
biggest Information Technology
companies in Portugal (study
carried out by Semana Informática)
RECOGNITION

10
Aveiro
We have our headquarters in Aveiro since
September, 2007.
The existence of a cluster of
Telecommunications in Aveiro, conducive
to the establishment of strategic
partnerships and synergies, was
decisive in the choice of Aveiro for our
headquarters.
The proximity of the Institute of
Telecommunications of Aveiro pole, the
headquarters of PT Inovação, SA and
Nokia Siemens Networks pole, were also
important in this option.
The highly engaging entrepreneurial
spirit in the city, Inova-Ria association, the
support of the Unit of Technology Transfer
from the University of Aveiro and the
University of Aveiro Business Incubator
(IEUA) were also essential.
São João da MadeirA
We have a office in São João da Madeira
since October, 2008.
S. João da Madeira (SJM) is a small council
of 8 km2, located in the Northern Region
of Portugal, which is part of the Entre
Douro e Vouga sub-region, located 40 km
from Oporto.
The industrial council has one of the
highest rates of enterprises per square
meter at a national level, and has been
decisive for us to take this big step
towards our growth in Portugal.
On October 11th, Mr. President Aníbal
Cavaco Silva participated in the
inauguration of our Innovation Lab in
São João da Madeira by experiencing our
applications.
Created by us in 2011, UbiLL serves as
a platform for exchanging user-driven
innovation practices in Ubiquitous and
Invisible Computing technology.
Our aim is to become an international
reference carrying out innovative
technology projects to boost up SMEs
knowledge and innovation.
Coimbra
We have a new office in Coimbra since
September, 2013.
We decided to have a new office and the
best place to be in 2013 was the city of
Coimbra.
The entrepreneurial spirit in the city (like
in Aveiro), the University of Coimbra and
its transfer of technology, the industrial
poles in the city, namely the Instituto
Pedro Nunes (IPN), named in 2010 as
the best incubator in the world and
the Coimbra iParque were essential to
nominate Coimbra to be the city for our
new office.
With this new office, we intend to be
closer to the University community and
also with our new partners.
Is strengthened and firmly
consolidated since the foundation
in September, 2007.
Our offices are located in Aveiro,
São João da Madeira and Coimbra.
That’s why the strategic location
of our offices has ensured a close
relationship with the academic
world, holding Master’s Internships
and project developments with
the most prestigious national
universities. The cities of Coimbra
and Aveiro, aside from other
cultural and leisure attractions,
are known worldwide for its
Universities.
Where
we are

11
PRODUCTS AND SOLUTIONS
//MARKETS

12
The successful exploitation
of innovative ideas comes
from our ability to imagine
and develop new tools for
dynamic and challenging
environments.
The telecommunications industry operates
in a rapidly evolving environment with
numerous challenges and opportunities
for service providers. With an ear towards
clients and an eye for innovation, we
offer a vast portfolio of products, services
and solutions for the Telecom and Future
Internet sectors. From Brazil and Africa, to
Europe and the Asia-Pacific our solutions
are spread all over the world and the results
speak for themselves.
1.//
Telecom
and Future
Internet

13
Digital Terrestrial Televison (DTT)
signal monitoring platform.
The switchover from analogue to
digital terrestrial television was a
disruptive process and had a strong
impact on the Portuguese population.
This change required a particularly
close and permanent monitoring of
the quality of DDT broadcast signals.
The platform has the ability to
measure the quality of signal, and
allows a low cost 24/7 monitoring
and maintenance of DVB-T/T2 live
transmission network. It also ensures
that responsible companies will
provide a service that fulfils at least
the minimal requirements in terms
of quality and monitoring of signal.
It integrates such features as:
WEB AGENT
1. DVB-T Real Time Measurements;
2. Measurement statistics;
3. Probes Map Location;
4. Configuration (Probe Parameters;
Alert Thresholds; Probe Groups);
5. Event-based system for dealing
with Alerts and Errors;
6. User and Profile Management;
7. Auditing;
8. High Availability and Redundancy.
RPROBE @ANACOM
Development of a platform for
monitoring the QoS for Internet
access, based on a system of open
participation, able to extract metrics
based on a set of tests performed
by the end-users inresidential
environment.
This platform aims to measure a
set of QoS parameters for Internet
access provided by an ISP in a region
or country. The platform is based
on a system of open participation
that allows any citizen with Internet
access to evaluate in a simple, safely
and accurately way a set of technical
parameters related to the service
provided by the end user ISP.
Subsequently, the platform reports
the measurement results to a
centralised system. It also ensures
that responsible companies will
provide a service that fulfils at least
the minimal requirements in terms
of quality and monitoring of signal.
NET.MEDE PRO @ANACOM

14
The competitive and
challenging environment
of Smart-Grids requires
efficient, integrated and
comprehensive real-time
information systems.
Since we are collaborating closely with
European Research and Development Smart-
Grids projects, we are driving innovation in
key industry issues while developing strong
network management competences.
Our diversified portfolio in the sector is the
mirror of our know-how.
2.//
Sustainable
and Efficient
Resource
Management

15
Aims to optimise energy demand,
by coordinating consumption and
generation. The platform allows users
to control and monitor, remotely and
in real-time, electrical devices in
residential or commercial buildings.
All platform features were developed
with the aim of promoting energy
saving. The saving can be increased
through monitoring and control
of energy devices. The platform
supports:
1. Monitoring usage patterns in
households;
2. Controlling energy generation in
green buildings;
3. Providing advice to users on how to
optimise usage;
4. Integrating demand and generation
at a neighbourhood level;
5. Mechanisms to integrate with other
energy grids.
SPORTE2
ENERSIP
Aims to manage and optimise the
three dimensions of energy flows
(generation, grid exchange and
consumption) in Sports and Recreation
Buildings by developing a new scalable
and modular building management
system based on:
1. Smart metering;
2. Integrated control;
3. Optimal decision-making;
4. Multi facility management.
This tool enables a new relationship
and business model structure between
facility managers and power providers.
Its modules are applicable to both
new and existing structures and
answers the fundamental questions of
how, where, when and why energy is
produced, used and grid exchanged.

16
The web portal provides a power
consumption monitoring system, with
the aim of developing activities that
sentitise the teaching community
for the importance of the power
efficiency, from a sustainable
development perspective.
Allows schools to register on the
platform to interact with other users,
monitor energy consumption, access
news and useful links as well as
events dates and locations.
Research and Technological Development (R&TD)
Project carried out under the Competitiveness and
Innovation Framework Programme (CIP).
SaveEnergy aims to address the challenge of
behaviour transformation through the use of ICT
(serious game and real-time information) as an
enabler of energy efficiency in five Public buildings in
five European cities – Helsinki, Leiden, Lisbon, Luleå
and Manchester.
Based on energy consumption data analysis collected
by meters, the platform intends to identify the facts of
major impact on energy consumption of buildings.
EDP ECO-CHALLENGE
SAVEENERGY

17
In recent years, information
systems have revolutionised
the Transportation, Travel,
and Tourism industry.
Recognising the potential of these markets,
we hold the experience and know-how that
enable us to provide valuable insight and
state-of-the-art solutions to companies
operating in all three sectors, as well as
to some of the main green mobility R&I
projects that we have been participating in.
3.//
Transports,
Travel and
Tourism

18
The project is being developed for AHRESP in cooperation with
idtour.
Its aim is the Research & Development of technological
solutions, creating custom products that will confer greater
capacity for differentiation and competitive positioning of the
accommodation of the future units, in a valuable and efficient
way.
Thus, the project involves the development of 20+ services,
applications and tools. It encompasses the modernisation of the
diversity of communication tools and initiatives as well as the
development of smartphone applications, virtual tourist card,
and web platforms for tourism products promotion, among other
innovative solutions.
APPS FOR TOURISTIC DESTINATIONS
Our proposed solution in this area for Portugal relied on the
development of specific technological solutions for three
destinations in three different regions with specific needs - Douro
(North), Serra da Estrela (central region), and Alentejo Coast
(Alentejo region).
Due to the unique characteristics of each territory, the approach
in terms of tourist destination are as follows:
- Douro (northern region) comprise the tourism product ‘Wine
Tourism’;
- Serra da Estrela tourist destination (Central region) comprise
the tourism product ‘Snow’;
- Alentejo Coast (Alentejo region) comprise the tourism product
‘Golf’.
MOBILE APPLICATION CONCIERGE
This solution enables the creation of a personal concierge
(virtual), which provides a personalised and dedicated service,
exclusively, to each of the hotel’s guests (avoiding the use of
access cards and unit maps). Upon check-in, the receptionist
offers every guest a mobile device (smartphone or tablet) with
the application.
Optionally, you can make all payments of services or products
offered by the hotel’s property and all the consumption will
automatically be associated with your bank account.
INTERACTIVE TABLE
Placement of an interactive table in a room of a hotel (e.g. in the
lobby or reception), possibly integrated with mobile applications,
with mobile tour guide and/or with the concierge / personal
assistant. The interactive table can be integrated with the mobile
app for territorial promotion and the concierge.
INTERACTIVE SPACE
Intelligent wall with gesture recognition. In order to provide
guests/tourists, a set of enriching experiences and simultaneously
in order to re-use the content used in mobile platforms and web
portals, it is considered appropriate to use an interactive wall.
Regarding the technology used for the interaction person-device,
we opted for the image recognition and users gestures. This
solution was selected over traditional multimedia kiosks, to offer
a more engaging experience, in which the navigation possibilities
are much wider and the usability will be significantly improved.
Accommodation
of the future

19
Context management platform for
tourism applications.
Provides an application programming
interface (API) allowing in-house
and 3rd party products/services
development. It is an engine that
powers your apps and allows you to
care about your users’ experience
instead of the technical disorder. It’s
especially directed at tourism and
mobility apps, but it can help any app
that needs real time location services.
It integrates such features as:
1. Content management platform;
2. Open infrastructure for tourism-
related applications;
3. Shared data and software
components like points
of interest, services and events;
4. Default and customised routes from
a service or an entity (e.g. a museum);
5. Geo-fencing;
6. User tracking;
7. Custom virtual ID cards;
8. Recommendation system.
With this platform the user enhances
visitors’ experience, gathers tourist-
related information and may generate
content.
Pervasive Tourism
A new concept of communication for
your visitors.
It integrates four distinct solutions -
Walk, Discover, Play and Enjoy - aiming
to provide a unique experience for
its users. The platform operators
benefit from an effective marketing
and BI tool in gathering and accessing
visitors’ data. It integrates such
features as:
1. Content management platform;
2. Context-based multimedia guide for
mobile devices (location, movement,
users´surrounding environment):
3. Tailored multimedia content (text,
pictures, audio and video);
4. Interactive maps;
5. Augmented reality;
6. Virtual or physical tourist card;
7. Tourist tracking statistics;
8. Geo-referenced contents;
9. Automatic object and gesture
recognition;
10. Integration with social networks.
With this platform the user will
enhance visitors’ experience, gather
tourist-related information, improve
regional visibility and promotion, and
encourage regional products and
services consumption.
TOUREMOTION

20
The increasing influence
of digital environments and
collaboration on learning is
undeniable.
Technology advances are playing the main
role in the education industry while the
world prepares to become a knowledge-
based economy.
The strong focus on R&I and solid academic
background led us to continuously invest
in this sectors. We intend to challenge the
traditional paradigm of education tailoring
technology to suit the needs of all students
and educators.
4.//
Knowledge,
Collaboration
and Education

21
Interactive whiteboard application
of Nautilus – a school furniture
manufacturer.
This solutions allows to interact with
the desktop by adding notes and
using all its applications. It integrates
such features as:
1. Drawing tools (pen, geometric
shapes, arrows, lines and highlighter);
2. Embedded browser;
3. Math tools (ruler, compasses, set
square and protractor);
4. Lessons recorder, with all the
interactions, for further use.
NETBOARD SOFTWARE
Online learning platform.
Allows users around the world to
share and collaborate, in real-time,
through an online whiteboard,
video-conference system, among
others. More than just a usual form
of group interaction, Coolled is the
best way to engage and collaborate
with students in real-time, any place,
anywhere. It integrates such
features as:
1. Real-time collaboration;
2. Cross platform compatibility (Web,
Desktop, Tablet, Smartphone, Smart
TV);
3. Web-based (SaaS);
4. Video conference;
5. Online whiteboard.
With this online platform, the user
enhances lessons’ interactivity,
removes geographical barriers
and reduces transportation costs.
It is designed to work in desktop
computers through a browser and is
available for smartphones, tablets and
smart TV’s.
COOLLED

The competitive and
challenging environment
of our solutions, allied with
our work in different sectors
has given us the ability to
develop a variety of
products and services that
best suits our customers’
expectations.
5.//
OTHER
PROJECTS

23
Social network for sports
professionals and fans.
Allows to find other players and
sports venues all over the world,
enables users to schedule sport
events, invite participants and share
results with Playnify. It integrates
such features as:
1. Find players with similar sports
preferences and time availability;
2. Find sports venues anywhere in the
world;
3. Create teams;
4. Schedule and manage sports events
quick and easy;
5. Share your sports activity on
Facebook.
In order to enrich the user experience
and make the main features
available wherever the user is, we
have developed the platform for
web and mobile devices (iOS and
Android). The user interface is clean
and straightforward and the design
is focused on the usability and
accessibility.
PLAYNIFY
High Heel Passenger birdaholic
Interactive exhibition that
uses the installation as
a platform, encouraging
young people to take
an interest in arts and
social problems in their
language. Based on the
original layout from
the labyrinth, we have
developed an Android
game, created to reinforce
the message of the
project.
Mobile bird field
guide, adapted to the
birdwatchers and
ornithologists needs.
The mobile app can be
used to register bird
sightings and access
a great amount of
information about bird
species, their behaviour
and habitats. The mobile
app allows users to
challenge each other,
turning their well-known
field locations into
absolute game-zones.
Tourism Sector

24
LIVIN’X
Find out where you belong!
Livin’X is a revolutionary tool that recommends you the best
place to live in a city, based on who you are, what are your
preferences, profile and lifestyle. Our main purpose is to make
your life simple. Finding a place to live has just become easy!
The platform has been developed for:
· Landlords (sale and rent);
· Real state agencies (sale and rent);
· Individuals looking to rent a house (rent and buy).
The platform is available from the web so users can come
aboard whenever they want and wherever they are. The main
objective is to help users to decide where to find their home,
based on their unique interests and needs.
In order to enrich the user experience and make the main
features available wherever the user is, we have developed the
website as an electronic platform which enables users to browse,
search and book accommodation in Lisbon (Portugal).

25
TYPES OF REGISTRATION
A //STUDENTS/INDIVIDUALS
As someone looking for a new place to live, users will have needs and expectations
that the new city is ready to fulfil. What are the main steps in the platform:
Once you are ready to
select the perfect house,
you may start talking with
the Landlords/Real State
Agencies directly (through
email/phone).
The best opportunity to list
accommodations in the platform for FREE!
It is very simple for you to submit a house.
We have a contact mechanism where you
may give us access to your databases and
you will have the opportunity to integrate
your offer in an automatic way.
After this process, everything is set
for you to start receiving potential
accommodation requests and accept or
reject them. You will receive notifications
instantly on your email.
B //LANDLORDS OR REAL STATE AGENCIES
1. Answer the survey
You will have a set of questions that
will help us helping you in your quest
for the best accommodation;
2. Register
You need to register in the platform
to be able to see all the information
you need;
3. After registration
You will have filters for your search
options, favourites for your favourite
accommodations.

6.//
CUSTOM
MADE
PROJECTS

27
HearIT
The project consists in
creating an audio signal
processing library and
mobile application for
people with hearing
impairments.
The core tasks of the project were thus:
1) to develop an extendable and reusable
Android SDK that allows the creation of
in-house or third-party audio processing
and streaming plugins; 2) to develop
a low-latency hearing aid algorithm
and library module, based on Android’s
implementation of OpenSL.
In addition to these tasks, we developed
multiple plugins for this mobile SDK,
which perform tasks like device discovery,
data streaming, speech-to-text and text-
to-speech.
OBJECTIVES AND SCIENTIFIC &
TECHNICAL PROGRESSES
HearIT’s ambition is to change this by
providing an accessible application, with
an ecosystem of developers, physicians
and researchers, who can take advantage
of smartphones (and wearables) to
improve the lives of people who suffer
from hearing loss.
Our project implements a smartphone
based on a substitute of the traditional
hearing aid – for developed countries on
one hand and as the first hearing aid in
emerging countries on the other hand. We
assume that in a few years smartphones
will be globally omnipresent. Moreover,
with the emergence of wearables and
wearable Operating Systems (such
as Android Wear), a new platform for
disrupting this market appears. Pairing
hearing aids with the processing power
of smartphones can lead to a completely
new generation of hearing aids and
assistants. The core idea is that we create
a low budget framework for Android that
can host modules addressing different
problems of the auditory system.
PERFORMED R&I ACTIVITIES
The project implementation included:
• Development of the Hearing Aid Core
Platform for Android based on its SDK and
NDK;
• Port state-of-art Hearing Aid algorithms
to the Android platform;
• Develop low latency Device-to-device
communication mechanisms;
• User profile adaptation to hearing
impairments;
• In-App Purchases of Third-party plugins
for the core platform.
ACCOMPLISHED RESULTS IN 2014
HearIT project has been implemented
successfully providing all the planned
functionalities. In 2014, the accomplished
results were as follows:
• Hearing Aid module based on BioAid;
• Extensible architecture for a hearing aid
pipeline on Android;
• Speech-To-Text and Text-To-Speech;
• Bluetooth/Wi-Fi Direct Data Streaming;
• In-App Purchases.
A project from a Swiss company.

28
CORC Reading
Center Online
CORC Reading Center
Online is a web solution
to manage and audit
clinical trials.
It provides certification tools for
technicians and equipment, management
of patients eligibility for a given study,
evaluation and correction of technician
submissions and monitoring through
statistical treatment. The solution adapts
its interface and features according to
user’s ranking and study permissions and
allows the parameters of a given study’s
variables, components, certifications, visits
schedule and notifications.
The CORC Reading Center Online’s
objective is to provide an intuitive
and appealing web environment that
provides all features associated with all
steps of a given clinical trial taking into
consideration the actions associated with
all the actors.
Another important feature associated
with this product is the possibility of
customs a study’s workflow and variables
in order to meet study’s standards and
guidelines. The user interface of the
system adapts in order to target the
current logged user permissions.
All steps associated with a given trial
are provided by the solution such as
certification of technicians, certification of
equipment, patient addition, patient exam
information submission, patient exam
information validation and analysis or
patient eligibility to study. In order
to allow Monitors and Administrators to
easily perceive a given study status, a
statistical treatment is applied to study
information. Metrics such as number
of patients at a given status, submitted
exams, and number of visits performed
and number of completed visits are
provided for each study.
ACCOMPLISHED RESULTS IN 2014
The implementation is finished and the
solution has been deployed. The solution
is running from the last 11 months
without known bugs. Ubiwhere and
the client are currently working on the
extension of features of this solution.

29
AGRITEC
DRAPN (Direção Regional
de Agricultura e Pescas
do Norte)
The main goal of the project is to provide
DRAPN with a web platform that has
information management capabilities
and customised publishing workflows
that allow DRAPN to record and publish
technical information from the main
agricultural assets of the region.
Users that fit these profiles have access to
a backoffice where they can manage the
information that will be made available to
end-users. Every item that goes through
the backoffice into the main site, can only
be published after an assigned supervisor
approves it.
Another backoffice profile available is
the Administrator platform. This user
profile can configure general settings
of the web portal, namely contacts,
menus, background images and more.
These Administrators can also manage
which simulators are made available
to end-users. The simulators were also
implemented within the scope of the
project and allow farmers and producers
to estimate some data that is relevant
to their activity. An example may be the
calculation of the recommended number
of animals of a given species that can be
raised in a certain area of agricultural
field.
Examples of content managed in the
backoffice are: Technical files (with
textual content indexed and searchable),
Multimedia (images, videos and
documents – pdf, docx, xlsx, among
others), Events – with geo-referenced
information and Google Maps integration,
and News.
The web portal also contains a discussion
forum so that users can exchange
opinions and interact with DRAPN’s
technical staff for live support.

30
Coimbra’s
Botanical
Garden
The increasing use
of smartphones has
revolutionised the way
people live today. This
technology is becoming
more accessible to
ordinary citizens,
allowing the use of
mobile applications
in different situations.
A mobile application was developed
for smartphone, whose objective is to
be a tourist guide service inside the
Botanical Garden of the city of Coimbra.
The application was developed for
Android operating systems. Using the
application, visitors can enjoy a better
experience during the visit to the Garden.
The application allows each visitor to
view data on plants present inside the
Garden. In addition to the information
visualisation in two dimensions, the
visitor can choose to make the visit
through an augmented reality module,
making the visit even more enjoyable.
Since social networks are increasingly
present in everyday life, visitors will also
have the option to share their experience
on Facebook and Twitter.
To complement the mobile app, a
web application has been developed
for viewing of statistics. The mobile
application collects data during the
visit, which are sent to the server. The
application will fetch the data, performs
their treatment and displays the results in
a browser, using a map.
OBJECTIVES AND SCIENTIFIC
& TECHNICAL PROGRESSES
The main purpose of the project was the
development of a mobile app for the
tourism sector.
The application must exploit the potential
of mobile devices in order to introduce
visitors to a solution that makes the visit
inside the Garden as pleasant as possible.
The main objectives of the project are as
follows:
• Study of the existing solutions geared
towards various mobile platforms which
are connected with nature and tourism;
• Study of technological solutions that
may be incorporated in the application.
Here we may include the augmented
reality, the use of maps, among others;
• Pervasive Tourism solution adaptation
for the Botanical Garden application;
• Implementation of the tourist guide for
the Botanical Garden using technological
solutions analysed. It is intended to offer
visitors (the mobile application user), a
more pleasant experience during the visit;
• Implementation of the statistical views
component, using a web page, using
data collected by the mobile application.
With this, it becomes possible to see, for
instance, which plants are most/least
visited by users.
PERFORMED R&I ACTIVITIES
• Development of the server component
under the Django framework and Tastypie
library;
• Development of the mobile app:
- Prototyping;
- Android app development;
• Development of the statistical views
component;
• Development of a mobile guide with
routes list, view multimedia content from
one point of interest, among others.
Tourism Sector

31
Commercial Purposes
In 2014, our commercial purpose was the
response to National and International
Public Tenders. The aim was to extend
our range of clients and portfolio and, at
the same time, increase the number of
projects.
In terms of business development, we
were focused on productisation, always
taking in consideration our customers’
needs.
Evaluating customer satisfaction is always
crucial for the success and growth of our
business and in 2014 we were focused
on their evaluation and consequently,
their retention. We have been capable
of focusing our activities on the market
areas that we work for, in order to
maximise the overall satisfaction of all
our stakeholders.
Human Resources
The number of employees was stable in
2014. The data can be analysed on pages
58. We currently have 32 employees and
around 85% of them have Master’s or PhD
degree.
Most of our employees are software
engineers and at the end of 2014 around
80% of our workforce was male and 20%
female.
In 2013, we have received 668
applications, for 15 open positions in such
areas like marketing, software engineer,
software tester, management controller
and more, and have also received 37
spontaneous applications.
In 2014, we have received 490
applications, for 20 open positions and
178 spontaneous applications meaning
that people keep looking for our company
and want to work with us. The evolution
can be analysed on page 59.
We will keep looking for the best
individuals to be part of our team.
R&I Projects
Regarding R&I projects we had eight
ongoing projects during 2014, namely:
1. SEMA for the TICE.Mobility project;
2. BikeEmotion for the TICE.Mobility
project;
3. Coollab;
4. uMeter QoS;
5. Livin’X;
6. WMAN;
7. 5G Bikesharing;
8. SAID.
We initiate other projects (even though
not financed by public funds), and
evaluate the application for others. Still
in 2014, we had a great effort in finding
partners and R&I European projects,
especially under the FP7 and Horizon
2020.
Quality
Quality has been a strategic strength at
our company since our establishment in
2007.
The ongoing process to obtain CMMI
Level 3 couldn´t be concluded in 2014,
but we are in the right pathway to
obtain it during the next couple of years
(2015/16).
Known as the “Defined” level, CMMI Level
3 is achieved when an organisation
successfully completes a SCAMPI
A appraisal, which verifies that the
organisation is operating at Level 3. This
means that organisation’s engineering
processes are defined for process areas
such as Decision Analysis and Resolution,
Integrated Project Management,
Organisational Process Definition,
Organisational Training, among others.
CMMI L3 is very important for us, and we
will keep doing our best for the Level 3
appraisal.
Doing business with a company that is
appraised for CMMI L3 certification has
many advantages, such as:
• Detailed process that guides the product
lifecycle from its conception throughout
to its delivery and maintenance;
• Commitment to high product quality;
• Production efficiency;
• Provide more accurate schedules and
realistic timelines, leading to more
realistic deadlines for product releases;
• Ability to reduce associated costs.
ACCOMPLISHED GOALS IN 2014
31

32
1.// PORTUGAL
- Future Cities Conference
2014
- Wireless Meeting 2014
- Mar Algarve Expo
- 24th Communications Con-
gress
- Smart Cities Seminar
2.// LONDON
- BETT Show 2014
- IoT Week 2014
3.// SPAIN
- Mobile World Congress 2014
- Smart City Expo World
Congress 2014
4.// BELGIUM
- NetWorld2020
- Workshop on Internet of
Things
- Horizon 2020 Calls Info Day
5.// ITALY
- EuCNC’2014
- ICT Proposers’ Day
6.// MEXICO
- World Congress on
Information Technology
(WCIT 2014)
7.// QATAR
- Arab Future Cities Summit
2014
8.// MOZAMBIQUE
- V Lusophone Forum of
Communications and IV
Technology Show 2014
In 2014 we have participated in events
all over the world, and the company’s aim
is to continue to invest in international
markets and events.
7
6
International Presence
2
3
8
We have been present in +15 events, namely:
4
51

33
7.//
CONSORTIA

34
SECTION TWO | COMPANY STRATEGY
rprobe is a probing
platform designed
for spectrum sensing
applications. It allows
operators, broadcasters
and authorities to
remotely monitor the
DVB signal in real time.
rprobe supports the latest digital TV
broadcast standards: DVB-T, DVB-T2/
Lite and DVB-C. It can collect several
DVB-T signal parameters such as,
signal level (RSSI), modulation
error rate (MER), signal-to-noise
ratio (SNR), among other important
DVB parameters, showing these
ones in real-time or in a statistical
way, allowing representation,
identification and characterisation.
This product ensures that the
companies responsible for deploying
DTT networks will provide a service
that fulfils the broadcast’s signal
requirements.
The innovative modular solution is
based on a high level of engineering
expertise, as well as on User Interface
(UI) designing, making it effective
and user friendly. It also allows
the monitoring of other frequency
ranges and whose interface can
be customised according to the
customer´s needs.
The product has two main
components: the measuring
unit (rNode) and the centralised
monitoring platform (rcenter):
rNode
The easiest way to measure the
DVB-T/T2 signal quality parameters
and transmit them to the centralised
monitoring platform (rcenter) via its
3G interface.
rCenter
A cloud based centralised system
that gathers measurements from
rnodes and provides an extensive set
of statistics, graphs and reports. It is
a powerful database which allows
the end-user to select a time frame
where he can consult in detail each
measure.
RINSTALLER
A full installation wizard that guides
the installer and collects data
results in an automatic report for
each rnode installation process, thus
being a priceless tool for large scale
implementations.
Acompletearchitecture
RPROBE
RCENTER3GRNODE INTERNET
USER

35
CITIBRAIN
Citibrain is a consortium
which specialises in smart
solutions for today’s cities.
The consortium’s main purpose is to create
desirable and livable places, bringing
together cities and citizens to improve
metropolitan life. Creativity, knowledge
and innovation are at the core of Citibrain’s
strategy.
Today, the consortium is focused on growth
initiatives – Future Internet and Smart Cities
- keeping global environment and urban
lifestyle in mind.
Is a smart city a choice or a necessity for
the wellbeing of our entire community? We
believe that it’s both a choice and a necessity
for our continuity in this planet. With that
in mind, Citibrain has developed a variety
of innovative technologies that will help
solving the most common urban problems,
such as reducing urban resources and energy
use, cutting pollution spikes, monitoring and
measuring the quality of a variety of signals,
and preparing the community for the future
and prosper growth that will lead us to the
creation of true smart cities. The solutions
have been divided in 5 main sectors.

8.//
MAIN
PARTNER
Zenithwings, Ltd. is a Portuguese
technology consulting company
specialised in assisting other businesses
with their Research and Innovation (R&I)
processes and also with their Marketing
and Communication strategy.
The company’s consultancy services
in the EC projects area cover a wide
range of activities, including Lobbying
and Networking, Business Planning,
Proposal Writing and Submission, Contract
Negotiations, Project Coordination, Project
Results Exploitation, Printed and Digital
Project Communications.
Thus, in order to pursue its strategic
vision, the company is composed by two
business areas:
1. ÅRØ Consulting in charge of providing
consulting services in EU Funding,
R&D and Innovation Management and
Intellectual Property Consulting;
2. Oakreative for Marketing and
Communication.

37
ÅRØ CONSULTING
ÅRØ Consulting is specialised
in individual consulting,
helping you to pinpoint the
right European Union funding
scheme for your R&I ideas.
The consulting fuse customers’ passion
within a consortium of experienced, valu-
able and trustworthy partners, performing
national and international lobbying and
networking to sponsor your ideas. That
is why the consulting is connected with
prominent representatives of Universities
and Research Institutions, Private Compa-
nies and Public Institutions.
ÅRØ Consulting is committed to provide
you with competitive tools to succeed
through:
• Meeting your idea and performing our
best to present an out-of-the-box and
creative approach;
• Starting with a diagnosis and advising
you to take part in the EU R&I funding
programme that better suits you;
• Connecting you worldwide, promoting
synergies and shared initiatives;
• Our experience in developing strategies
and coordinating proposals and projects.
ÅRØ Consulting partner for:
1.// European Funding
2.// Funding Advice
3.// Diagnose
4.// Lobbying & Networking
5.// Proposal Writing

38
OAKREATIVE
Oakreative is a full service
Digital Agency that integrates
strategy, design, marketing
and cutting edge technology
into integrated digital
projects.
PURSUING EXCELLENCE
The dedication to customers shows up in
everything the team does.“We set high
performance standards and take pride in
details, every day, on every project.”
THINKING STRATEGICALLY
We challenge ourselves to have a global
vision, always analysing the audience,
goals, strengths, weaknesses, opportuni-
ties and threats.“We find connections in
the latest innovations and trends.”
GENERATING POSITIVE ENERGY
Positive energy is contagious – so
“enthusiasm and passion is in everything
we do”.
OAKREATIVE SERVICES
Oakreative transform ideas into a
measurable digital experience. The
result? Less problems, more control
and an integrated marketing strategy
that really works.
1.// Digital Marketing
2.// Interactive Experiences
3.// Google Marketing
4.// Social Networks
5.// Mobile Marketing
6.// Branding
7.// I&D Projects Dissemination

39
THE
ARMY
The success of organisations is in its
human capital. With that in mind, we
provide our employees with the best
working conditions which enables
them to ensure mutual fidelity in
relationships, and the adoption of
non-discriminatory employment
practices. In this area, are considered
aspects related to the conditions of
employment, health, hygiene and safety
at work. No less important are issues
related to valuing people, particularly
in terms of vocational training, skills
development and careers.
In performing its duties, our employees
should be responsible and cooperative,
favouring good environment, respect
and good personal relationship,
whether with colleagues or with
superiors, and these with their
subordinates. In their professional
relationship, they should promote the
exchange
of information and cooperation and
foster team spirit. We also expect
their contribution to the generation
of decisions, be supportive with
the decision-maker, assume their
responsibilities and maintain their
solidarity in implementing the same.
EQUAL OPPORTUNITIES
AND WORKPLACE
DIVERSITY
All employees within the
company are treated equally
and not disadvantaged by
prejudices. The best person
for a job or a promotion is the
person who earns that position
based on his qualifications,
experience, knowledge and
work performed.
We value a non-discriminatory
behaviour, condemning
any form of discrimination,
whether on grounds of race,
ethnicity, sex, age, disability,
religious belief, political
opinion or affiliation, any form
of sexual or psychological
harassment, verbal or physical
conduct of humiliation,
coercion or threat.
ENGAGEMENT
The employees engagement in
the companies they work for
are very important to achieve
new and better results/goals
throughout the years.
It is known that a employee
performs a better work when
motivated and engaged with
the company values and
culture.
In terms of overall level of
engagement, in 2014 the
satisfaction rate within our
company was 67,22%. The
average employee seniority is
2 years and the average age
is 27 years old. In terms of
workplace environment our
employees engagement is
78,20%
TRAINING
We value our employees’
skills, since they are the most
important resource that we
have in the company. Training
and career improvement is
very important for us and we
preserve that right to preserve
that right to all of us.
Taking in consideration that
everyone has specific needs
in terms of their roles in the
company, if each employee
feels the need for a specific
training that is not in the
roadmap of trainings, all their
necessities are heard, matter
for us and if we see that it is
important, both for them and
for the company, they are free
to go and share the knowledge
with the other colleagues after.
TEAM BUILDING AND
TEAM WORK
We have a strong focus on the
talent, inspiration, energy and
passion of our people, since
these capabilities are what
drives us forward. We believe
that motivating our workers
lies in team building activities
that generate a sense of
belonging and improve the
way people interact and work
together.
In 2014 we had our 7th
anniversary, and the Christmas
dinner. We also celebrate our
ubibirthdays throughout the
year. To keep creative dynamic
we gather a brainstorming
every 15 days where everyone
gets to know the work in
progress and contribute with
ideas and suggestions for
the improvement sessions.
It is also at this time that new
employees present themselves
to their new colleagues.
1.// 2.// 3.// 4.//

40
Customers
In the extremely competitive market
we live in today, achieving and keeping
clients are the biggest challenges
that companies face. We need to have
best-of-breed resources to recognise,
distinguish and interact with our
customers. We value our customers’
needs and want to be where and when
we are most needed. We deliver the best
solutions for our customers always on
time, on budget and on schedule.
Partners
Partnership and business are always
hand in hand. Having a partnership can
help in several ways. One partner may
have one set of talents and the other
may have another set of talents and if
combined, the success of the business
will be even more effective regarding the
share of knowledge, ideas and synergies.
Our partners are very important for the
success of our business, which allows us
to offer the best solutions for our clients.
With that in mind, we maintain a
proficient relationship with all interested
parties, establishing a relationship based
in principles of trust and transparency,
which will help in the contribution of a
win-win logic for both the company and
partners development.
Suppliers
Our suppliers play an important role in
our work and performance. With that
responsibility in mind we have signed
the “Punctual Payment Commitment to
Suppliers” letter.
With that we are compromised with our
suppliers to:
1. Give clear and precise instructions so
that payments are made until the date of
invoice payment;
2. Find the necessary means and funding
for the payment;
3. Request the suspension of this
commitment whenever (internal or
external reason) it cannot be fulfilled.

9.//
RESEARCH
AND
INNOVATION
Research Topics

42
Smart Cities and
Communities
Cities worldwide are facing diverse challenges to
demonstrate its commitments to environmental and
social demands. The growing concern to find the
right balance between urban development needs
and global environmental changes challenges our
company to create smart solutions for smart cities in
areas such as mobility, tourism, energy and efficient
resource management. We embrace interoperability,
Open Data and smart cloud-based services as
fundamental components of what we do. These
principles are reflected in the R&I projects that
we are developing, as well as in our Smart Cities
products and services.
Related Projects
SAID // uMonitor // SportE2 // bikeemotion //
Enersip //SaveEnergy // uMeter QoS // uMeter DTT
// uParking
Connected Smart Objects
and People
Connected Smart Objects are having a great impact
on society and business. Internet brought life to
everyday objects connected over fixed and wireless
networks extending interaction to anywhere,
anytime. Therefore, a new generation of permanently
connected people arises as a result of constant
technological advances. The close monitoring of
technological advances and strong engineering
background enabled us to develop several key
competences in IoT (Internet of Things) and M2M
(Machine-to-Machine) technology, Embedded
Systems and Cyber-Physical Systems, Internet of
People and Internet of Everything.
Related Projects
Playnify // SaveEnergy // uMonitor // SportE2 //
bikeemotion // Enersip // uMeter QoS // uMeter DTT
// uParking // EDP Eco-challenge

43
Future Internet and
Next-Generation
Networks
The incredible speed at which
Communication and Networking
technologies have advanced is
undeniable. Future Internet and Next-
Generation Networks have made
a decisive impact on networked
applications and services by introducing
new challenges and opportunities in
terms of scalability, flexibility, security
and mobility. As a result, our portfolio of
solutions is quite vast, and ranges from
areas such as QoS (Quality of Service) and
QoE (Quality of Experience), Opportunistic
Networks, Indoor and Outdoor Positioning
Systems, Networking Convergence and
Future Internet Services.
Related Projects
uMeter QoS // Coollab // IP-Centrex
Platform
Content Technologies
and Connected Media
Content Technologies and Connected
Media have turned the traditional
publishing processes into a new digital
publishing age. The use of technology
to create, convert, publish and manage
contents brings real benefits in time,
flexibility and scalability. Our vast
portfolio of mobile applications for the
mass market includes multiple mobile
apps for such areas as Mobile and
Ubiquitous Computing, Context- aware,
Semantics, Real-Time Collaboration,
Advanced User Interface, Gesture-
based Recognition and Natural User
Interfaces. We are constantly taking on
new challenges on the mobile computing
front.
Related Projects
netboard Software // Coollab // Coolled //
ubistudio // Accomodation of the Future //
High Heel Passenger // Pervasive Tourism
Data Analytics,
Open Data and
Interoperability
The increase of data interoperability
through new and innovative approaches
is one of the current technological
challenges. Interoperability removes
barriers to data sharing acting as the
contact point between systems and
applications. We deliver efficient and
accurate solutions to improve the
performance of your business and your
management processes. Furthermore, we
have strong competences in Data Mining
and Business Intelligence, Open Data,
Open Access and Linked Data, Information
Management and Interoperability,
Decision Support Systems and Predictive
Analytics.
Related Projects
ENERsip // Sport E2 // IP-Centrex
Platform // uSave // SaveEnergy // TICE.
Mobilidade // IP Multimedia Subsystem //
uTracker

44
R&I PROJECTS
//2014

45
SEMA
A mobile semantic application
which suggests points of
interest based on users
interests.
Objectives AND Scientific &
Technical Progresses
SEMA aims to add a semantic layer to the
PP’S 1 - One Stop Transport, providing
three major gains:
1. Semantic enrichment of data in order
for the remaining PPS’s can enjoy richer
data in terms of information;
2. Management of Artificial Selective
Attention – the adequacy of the data to
the user’s context, so information and
services can be driven accordingly
to the user profile;
3. A semantic layer about the PPS 1 data
so all other PPS’s can take advantage of
semantic interoperability between all
data.
Performed R&I activities
Implementation of PPS2 Integrated
Services, including:
1. Service of Semantic Interoperability –
Wizdee is the leading partner company of
SEMA and this module is the main bridge
to integrate the SEMA project with the
integrator PPS, adding a layer of semantic
value to the aggregated data of the
central platform of the consortium;
2. Service of Semantic Enrichment –
research, aggregation and structuring
semantic information modules, which
aims to intelligently supplement the
information system with other online
open sources, in order to create a smart,
dynamic and complete repository to
provide the necessary value to the end
users;
3. Service of Artificial Selective Attention -
contextualised module of semantic
recommendation.
We were in charge of the implementation
of the major demonstrator, in the form of
a Tour Guide Mobile, context-aware and
able to take advantage of the capabilities
of the implemented semantic services, as
well as those of the integrator PPS of
the TICE.Mobilidade project represented
as the One Stop Transport platform. This
guide is capable of, in real-time, and
according to the current conditions
of the user environment, and their explicit
and implicit preferences adapt to the
information the user needs and present
just what is more relevant to him, every
time.
Accomplished results
All PPS 2 partners completed and
provided preliminary drafts of services
and applications in their charge. In our
case, the Mobile Guide for iOS devices
was released for preliminary testing with
a restricted set of users in the region of
Aveiro. The collected feedback from the
use of the final version of the Mobile
Guide will incorporate a set of features
and interactions that make it more useful
and provide information of use to the
other partners that will improve the
services already implemented.
CO-FUNDED

46
BIKEEMOTION
The project consists in the
development of a 4th generation
bike sharing system and all the
surrounding systems, including
management system,
management of advertising, a
mobile application and a website
for sharing and disseminating
routes experienced by users
themselves.
The aim of the project is to develop an
electronic device to be used on bicycles,
allowing the lock/unlock and the location
of the bike at any time (in a remote way).
Associated with the device we developed
a software management tool, publicity
and interaction with users, a mobile
application for “smartphones”, and a
model of urban application in different
scenarios.
CO-FUNDED
1. Following nowadays concerns about
environment protection, it is intended to
reduce greenhouse gases production;
2. Implement a transport system that
efficiently help users to use other means
of transport rather than private car;
3. Build an electronic device to be used
in private bicycles as well as on bike
sharing systems, which will allow bicycle
blockage and localisation, providing users
with real-time information;
4. Allow users to leave the bicycle
wherever they want, without the need
for special parking places, using the
technology which will allow finding a
location, booking and paying in a simple
way for the user;
5. Management, maintenance and
redistribution of each bicycle.
R&I activities carried out throughout the
project included mainly the following
components:
1. Electro-mechanical device;
2. Mobile application;
3. Information system;
4. Integrated system;
5. Prototypes, Pilot Tests/Demos.
These activities were structured as follows:
1. Preliminary Studies (Study of
Technological Feasibility, state-of-the-art
and Market Analysis, Possible Business
Models and Economic Feasibility Study);
2. Specification Technique (System
Requirements Definition, System
Architecture Definition, Definition of
procedures for system usage/use cases
and user stories, Analysis and Definition of
user interfaces and Test Plan Definition);
3. Acquisition and Development, and New
Knowledge and skills;
4. Development;
5. Prototyping, pre-series, experimental/
pilot installation;
5. Tests and Testing;
6. Promotion and Dissemination of
results (overall results dissemination in
scientific and technological conferences,
advertising in international trade fairs
and congresses and participation in
promotional events.
1. Development of 4 versions of functional
prototypes, resulting in an iterative
development process;
2. Development of a Pilot Test of
bikeemotion® product in Águeda
(involving users/community) and
integrated with the municipal system of
shared use of bicycles (in collaboration
with the Municipality of Águeda);
3. Results dissemination in multiple
events, national and international,
scientific, technological, as well as
business development;
4. Obtaining international awards and
recognitions.

47
Coollab
A real-time collaborative
framework which provides
an application programming
interface (API) allowing in-
house and 3rd party products/
services development. The
framework can be integrated
with numerous vertical
markets, such as education,
music and gaming.
This framework allows adding real-time
collaborative features in any application
without having to comply with rigid
requirements. The framework
automatically implements the entire
persistence data engine as well as
conflict management, being the last one
an unavoidable situation when several
employees interact with the same
document in real-time.
In addition to the real-time collaboration
functionality, it’s also available a real-time
communication module using the WebRTC
technology for the delivery of users media
streams.
The ability to easily add collaboration and
real-time communication features in any
solution substantially enhances the value
of the Coollab framework. Unlike other
tools, Coollab was not developed in order
to target a single product, been developed
in order to be applied to a wide range
of applications in a variety of business
logics.
The fact that this platform/framework
provides a service to 3rd parties, allowing
them to create collaborative real-time
editing features through a simple
connection to the Coollab API, allows
the creation of products/services
significantly improved, or even disruptive.
There are currently few frameworks that
aim to implement collaborative work.
These frameworks, though in some cases
they are based on the OT (Operational
Transformation) technology used by
Coollab, aim to implement collaborative
work associated with a given solution
not being possible to re-seize their
implementation for different solutions.
Although having technical difficulties in
the design and implementation of the
framework, this requirement constitutes
an important asset to the solution.
The potential gains in terms of
implementation/development of
products/services with these collaborative
functionalities in real-time by 3rd parties
are huge. Specifically, any programmer
(individually or at enterprise level) can
develop an application, tool or computing
system that includes such collaborative
functionalities in real-time, without
having to deal with complex problems
of “operation transformation” and
“concurrency”.
Coollab framework has been implemented
successfully providing all the planned
functionalities. In order to validate this
implementation we developed the
coolled product that allows users to share
an interactive screen in real-time, using
drawing tools.
In addition to the interactive screen, users
can also interact in real-time via text
messaging or video conference streams by
sharing their microphones and webcams.
All collaboration features and real--time
communication were implemented using
the Coollab framework that proved to be
at the level of expectations.
CO-FUNDED

48
uMeter QoS
Quality of Service (QoS)
Measurement System for
Internet access provided by
an ISP in a region or country.
The platform allows increasing reliability
of measurement data, support the
decision of the end user when choosing
the Internet provider and be a valuable
tool for communication regulators,
allowing them to protect consumers’
interests and apply appropriate/fair
penalties to suppliers that are breaching
the contractual arrangements for Internet
access.
Currently the Internet Service Providers
(ISP) sells based on the maximum transfer
rate of its connections, namely the access
speed. However, there are many other
factors that influence the quality of
experience (QoE) of the user.
uMeter project aims to implement a
platform for monitoring the Quality of
Service (QoS) for Internet access provided
by an ISP in a region or country, based on
an open participating system that allows
any citizen with Internet access evaluate
in a simple, safe and accurate way a set
of technical parameters for the service
provided by his ISP. The platform will
enable:
1. Provide the measuring functionality for
basic and advanced aspects of network
performance (download/upload “speed”,
packet loss, latency, jitter, time page
load (web browsing), activation time/
connection establishment, access failure
to the service, and net neutrality in real
time;
2. Record test results (history graphs
based on frequency: day, week, month);
3. Identify the type of access through
which the user is accessing the Internet
(example: 3G, LTE, DSL, fiber, WiFi) and
the location where the test was
performed;
4. Possibility to compare different
Quality of Service (QoS) parameters
measured on the user’s access to other
service providers by geographic area and
consequently the tests that are being
carried out;
5. Data tests validation from one user to
statistical analysis based on the invoice
delivery evidencing the contract that
the end user have with his ISP;
6. Quarterly/biannual publication
of statistical indicators of quality
performance by the service provider,
based on the validated data (point 5).
uMeter project started in the second half
of 2013. The main activities carried out
by the end of the year were Preliminary
Studies (market and competition analysis
and the study of the state-of-the-art
in terms of technology), and the Initial
Technical Specification of user stories,
requirements, system architecture
and modules to be implemented during
the project according to the vision of the
formalised product.
In the initial phase of this project many
studies were carried out (technological
and market) that were crucial to achieving
the outcomes of R&I during 2014. The
studies were materialised in the following
list of documents:
1. Study report of the systems state-of-
the-art and solutions feasibility;
2. Study report of the state-of-the-art and
technological feasibility;
3. Business model reports;
4. Marketing Plan;
5. Document that aggregates User Stories,
Use Cases and Systems Requirements;
6. Document definition of the System
Architecture and its interfaces (internal
and external);
7. Design document and Usability System.
CO-FUNDED

49
LIVIN’X
The web platform helps users
to decide where to find their
home, based on their interests
and needs.
Livin’X platform aims to create a
product targeted to real estate agencies
(sale and rent) that provides tools for
customers, owners and intermediaries
who take advantage of analysing large
amounts of data and the learning
ability of the current systems to provide
recommendations (urban areas, buildings
and the stakeholders confidence), to make
real-time classification and evaluation,
and provide support mechanisms for
decision making.
Livin’X proposes a substantially
different and innovative approach of
competing products, focusing on the user
characterisation and crossed information
that will lead him to individually
use the platform with the individual
characteristics of all areas in the city. This
crossing will allow Livin’X to identify and
list the areas and homes that are most
suited to the user’s profile, thus helping
in gathering and evaluating all criteria for
choosing a house.
In 2013, the initial year of the Livin’X
project, we focused our R&I to perform
various analyses that allowed adapting
the strategy of the product throughout
2014 in the components market,
marketing/price and technology.
Relative to the market, several studies
were performed to the real estate market
and to the products that operate there, in
order to identify and meet the needs not
yet addressed by the potential users. At a
technological level several studies of the
state-of-the-art have also been performed
in relation to learning and automatic
sorting systems, seeking and learning
algorithms and classification systems
most used and validated in the market.
We, through the various analyses
listed above, gathered a set of market
information, technology and competition
that allowed prioritise and adapt the
features of the product and the direction
of the research for aspects that can
contribute to the needs of users who need
to buy/rent a house in Lisbon.
Data was particularly important in the
detailed specification of the product
requirements, in the interface and user
experience, and in the identification of
parameters and more important and
decisive criteria for users in the process of
choosing a house.
CO-FUNDED

50
WMAN-NG
Metropolitan and universally
accessible communication
infrastructure that holds very
low energy consumption
requirements and low bitrate.
The infrastructure enables the implemen-
tation of M2M services, which typically
demand high network coverage. The main
challenge of the project is to determine
the adequate level of commitment in
terms of the network infrastructure that
would enable both universal coverage
and low energy consumption from the
endpoints.
Objectives And Scientific &
Investigate the possibility of creating
a connection between communication
infrastructures currently available, with
minimal addition of new access points
and with a particular focus on energy
saving of endpoints in order to create
an access network with the appropriate
level of capillarity. This will enable the
interconnection between elements
of land and processing servers, laying
the foundation for the exploration of
complex systems based on the “cloud”
and preparing the advent of the future
Internet of Things (IoT), fuelled by the
widespread adoption of IPv6.
Note that the work is not aiming to create
computer networks but networks for
interconnecting devices (M2M).
Of all possible examples, and in order
to clarify the scope of this project the
consortium decided to choose three case
studies:
1. Smart Emergency Systems and Urban
Safety;
2. Smart Parking System;
3. Smart Water Networking System.
The project partners have initiated
the market and competition analysis,
deepened their understanding of the
state-of-the-art in various levels, specified
the first versions of the system modules
in their charge and thus clarified their
vision of the project and the innovation
method for marketing purposes.
It is expected that the performed
activities ensure enough support for the
developments to carry in in the next years,
in which this vision will be translated into
research, development and consequent
materialisation of the solutions on the
field.
The documentation produced by the
information collected in 2013 provided
the technological and market foundation
to the implementation of the planned
solutions and activities of R&I undertaken
in 2014. It was thus concluded the vast
majority of activities related to the
state-of-the-art study, generation of new
knowledge and technical specification
of the solutions, now being defined the
implementation templates of the use
cases described above.
For us, the implementation of various
verticals of the middleware integrator as
well as the scenario (Smart Urban Safety
and Emergency Systems) will be the main
responsibilities to assume in an R&I
perspective.
CO-FUNDED

51
5GBIKESHARING
Combining the heritage of
the bikeemotion® emerging
reality, we launched the SBE
project with two key strategic
areas, namely, developing
the 5th generation bike
sharing system; and
accommodating the use of
electric bicycles and the
consequent enlargement of
the users range.
The project development involves R&I in
the following areas that are necessary for
the 5th generation system development:
1. Bikes sensing for the effort control and
health state of the user, either by specific
biosensors (to install, for instance on
handles) or through interconnection to
the support system in the bicycle itself;
2. Exploring the possibilities of
connecting bikeemotion® systems to the
batteries of the electrical support system.
Note that this link is not trivial because
they are sophisticated systems and ad-hoc
connection implies loss of warranty;
3. Replacing the study of the connection
to mobile networks used in current
solutions by opportunistic connection
to networks that are being provided
in cities, particularly mesh networks,
ZigBee/802.1.5.4 networks, Bluetooth,
and in particular vehicular networks
or available interfaces in the vehicle
systems. Note that the emerging WAVE
protocol supported in 802.11p appears
to arise in short term. In particular it is
necessary to explore any possibility of
energy savings resulting from any use of
this type;
4. Solutions study for collecting energy
(“Energy Harvesting”) or to improve
ergonomics and complexity of the
charging systems. Among other things,
study the solutions of non-contact load
during the redistribution, use of existing
load infrastructures or “pay per charge” at
agreed locations;
5. Baseline study of the information
problems associated with the system
and with the use of data collected in
a “cloud computing” strategy in which
the processing is done on the side of
the “cloud”. Note that we may be facing
problems associated with “big data”,
currently subject of intense research.
Following the excellent results achieved
by the bikeemotion® project and its
consequent roadmap with a view to its
commercialisation in the global market,
the objective of the Smart bikeemotion
project is to investigate new ways to
innovate in a market that is in a process
of exponential growth and innovation,
while remaining aligned with a deep
market knowledge that partners now
hold.
Thus, in 2013, the first phase of the
market and competition analysis was
completed, we deepened the knowledge
of the state-of-the-art at various levels
and the modules aimed at responding to
the main objectives of the project
were specified. The undertaken activities
activities ensured the necessary
support developments in 2014, in
which this vision will be translated into
research, development and consequent
materialisation of the solutions on the
field, in the form of functional prototypes.
AcComplished results in 2013
The documentation produced by the
information collected in 2013 served as a
technology and market foundation to the
implementation of the proposed solutions
and R&I activities held in 2014.
It was thus concluded the vast majority of
activities related to the state-of-the-art
study, generation of new knowledge and
technical specification of the solutions,
now being defined the implementation
templates of the use cases described
above.
The specification and investigation of
the use cases associated with this new
generation of bike sharing, are based on a
more efficient and greener system, which
allows attacking new markets through
the introduction of electric vehicles and
innovative new cloud-based systems for
the management of mobility in cities.
CO-FUNDED

52
SAID
The project aims to develop
a set of DSS (Decision Support
Systems) that together allows
the managing of a dam
in order to take the most
profitable approach while
complying to social and
environmental demands.
Ubiwhere is responsible to develop
the DSS for energy management. The
DSS for energy management will help
understanding the energy generation and
consumption consequences of different
management strategies of the river
basins. While energy generation and
management takes a back seat to other
water basin management priorities it is
nonetheless a critical component of the
water basin management system, and
one of its most economically fruitful.
This DSS will provide the collection and
aggregation of energy data in real-time
in order to present them to the final users
as an additional information for decision
making in the whole river basin.
Water is the main asset managed in the
SAID project. Water has many uses and
also many potential dangers. There is a
hierarchy of priorities in managing the
water on the river basins.
First and foremost, the safety and integrity
of the dams cannot be jeopardised
at any point, since the consequences
would be too dire to even contemplate;
second, floods and water shortages
should be avoided to the limits of the
dam’s management capacities; third,
water quality should be maintained, so
that environment problems do not arise;
fourth, urban water supplies should be
maintained; and fifth the energy potential
of the dams should be economically
optimised.
While the first four priorities might give
us the impression that energy production
is only an afterthought, it turns out that
even following the constraints given
by those four priorities, we still have
considerable leeway in the actions we
can perform, and the choices we can
make regarding energy production.
Moreover, energy production is an
economically crucial activity, which can
substantially help to burden the costs
of the infrastructure that allows for the
persecution of the first four priorities.
So, from the standpoint of the complete
river basin, we have a set of reservoirs
where large amounts of water can be
stored, from where it can be taken out for
energy production, and to where it can be
pumped for energy storage.
• Definition of statistical model to predict
energy production and consumption;
• Integration with third party solutions
using open standards such as OpenMI 2.0;
• Definition of historic models that allows
predicting future outcomes of different
interventions.
AcComplished results
The first version of the energy decision
support system was deployed. This
version retrieves sensor data and allows
visualising the variation of the different
variables studied by the sensors. This
version is also able to propose the energy
production schedule for 1 week taking
into consideration the energy price
variation forecast.
CO-FUNDED

53
10.//
QUALITY
ASSURANCE
CORPORATE
SOCIAL
RESPONSIBILITY

Quality Assurance
Quality has been a strategic strength at our company since our
establishment in 2007.
Our strategy has a deep focus on improving our internal processes in order to increase cost efficiency
and provide quality products and services to meet and surpass our clients’ expectations. For that
purpose, we have kept a continuous bet on the market’s best practices for Quality Assurance and
have been awarded with quality certifications such as ISO 9001:2008 and CMMI-DEV.
54
ISO 9001:2008
ISO 9001:2008 is the International
Standard for Quality Management
Systems (QMS). It recognises our company
ability to offer products and services that
meet all customers’ requirements. We
are acknowledged as a client-focused
company - driven by a strong leadership,
based on consistent management
processes and valuing continuous
improvement.
The ISO 9001:2008 standard has eight
quality management principles, such as
Customer focus, Leadership, Involvement
of people, Process approach, System
approach to management, Continual
improvement, Factual approach to
decision making, Mutually beneficial
supplier relationships, and these
principles are Ubiwhere’s focus.
CMMI LEVEL 3 (Ongoing)
CMMI (Capability Maturity Model
Integration) is a process improvement
approach that provides organisations with
the essential elements of effective
processes, which will improve their
performance. CMMI-based process
improvement includes identifying our
organisation’s process strengths and
weaknesses and making process changes
to turn those weaknesses into strengths.
We were the youngest Portuguese
company to reach CMMI Level 2 and are
continuously working on our processes to
soon get to Higher Maturity levels.
The ongoing process to obtain
CMMI Level 3 is very important for
our commitment to product quality,
production efficiency, and the ability to
reduce associated costs.
NP 4457
NP4457:2007 (Portuguese Norm for
Research, Development and Innovation)
specifies the requirements for a R&D and
Innovation Management System in order
to help organizations develop and
implement a RDI policy that increases
efficiency and effectiveness within an
innovation context.
Scrum Methodology
In the area of Project Management we
have also been carrying out the Scrum
Methodology.This methodology is focused
on individuals and interactions, being an
interactive agile software development
framework for the management of
product development. It is intended that
it enables teams to be self-organised by
encouraging a close online collaboration
of all team members with the help of
daily face-to-face meetings that will be
essential for the team to work as a unit to
reach a common goal.

55
Corporate
Social
Responsibility
We aspire to be a promoter
of sustainable development
in the society where we live
and work.
Our commitment to corporate social
responsibility enhances our core values,
includes social personal and community
level concerns, particularly as it relates
to labour practices, interaction with the
community and connection to higher
education institutions. Our vision
includes an active participation in the
fundamental issues of the environment in
which we operate, as well as a relentless
pursuit in improving the well-being of
our community, contributing decisively
to environmental, economic and social
sustainability.
We have signed the Declaration of
Principles of RSO PT Network (Network
of Corporate Social Responsibility)
which is the basis for our work towards
a better world and better policies. The
network is composed of organisations
and individuals interested in promoting
Social Responsibility, assuming these as
part of the solution to problems from
the perspective of joint and shared
responsibility.
Business Ethics
The Code of Conduct and Ethics is
applied to all employees in the company,
regardless their employment status
and hierarchical position. Throughout
the company we respect all laws and
regulations applicable to our business;
we develop a great relationship with the
media, ensuring complete, consistent,
accurate, transparent, and timely
information, with full respect
for the duty to inform.
Our relationship with customers,
suppliers and other entities are
conducted with transparency, credibility,
responsibility, confidentiality, and
reliability, actively combating all forms of
corruption, both active and passive.
Among other responsibilities that we
all have within the company that can be
seen in our Code of Conduct and Ethics,
our daily attitude is an essential part of
our culture and one we want to construct
and consolidate.
Environmental
Responsibility
Today we want to work in
environmentally sustainable
companies and initiatives in all our
business activities. We are looking
systematically to contribute with our
business performance, for sustainable
development and for the preservation
of the environment, focusing in the
application of clean techniques,
environmental monitoring and energy
rationality.
To help support the environment, we
provide various options for the disposal
of waste materials in all our offices, with
specific systems for recycling paper,
plastic, glass and more. Among other
initiatives we have a responsibility of
gathering caps for people in need, and
we also like to incentive our employees
to use an environmentally friendly
transport (train, bicycle, and walk).

56
Suiting
the future
We are redefining the future with innovative
products, accelerated performance and
people, technology and the right processes
to meet our customers wherever they are
today and take them where they need to go
tomorrow.
Despite the adverse economic conditions
prevailing in 2014, the year proved to be
extremely important for us, regarding the
strategies pointed out by the Administration,
noteworthy:
• A strengthening of profitability not only
by way of an increased focus on more
profitable business areas, and also by way
of a better cost optimisation;
• Strict management, making the balance
between investments, particularly in
international expansion.
In this context we are focused on:
• Continue to invest in international
promotion of the solutions/products of the
company;
• Continue to focus on two strategic
areas for the company – Smart Cities and
Communities, and Future Internet & Telco;
• Bet more and more in Nearshore services,
taking into account the development of
customised solutions based on technology;
• Strengthen the commercial team and
align all departments.
We will continue to give priority to strategic
guidelines to ensure the promotion of
continued growth in the medium and long
term. With all this in mind, in 2015, one
of our main purposes is to continue our
path towards internationalisation as well
as continuing to grow step by step to a
promising future, dedicated to the reliability
and excellence of our solutions.
“I must thank and honor the efforts of all
those who contributed to the attainment
of the targeted objectives.” Rui A. Costa

57
SECTION TREE | FINANCIAL INFORMATION
A.//
Turnover and
Growth in 2014
Despite the strongly recessive context
of the domestic market, we managed to
stabilise our turnover in 2014.This result
confirms the strategy followed by the
company to establish itself as a provider
of service excellence in ICT.
Given that we began operations in
September 2007, the amounts recorded in
several years show a significant growth of
the company. We now expect a favourable
trend in the coming years resulting from
income derived from business carried out
in international markets.
B.//
Turnover per
Industry and Sales
Our culture helps us to adapt to the most
demanding environments and to better
understand our clients’ business
requirements.
Our ambition is to invest, financially and
intellectually, where and when our
contribution is most needed. Our EBITDA
and EBIT have kept the good values in
2014.
1 086 000,00€
Turnover (M€) - 2014
1 003 000,00€
Turnover (M€) - 2013
403 000,00€
NET EARNINGS (M€) - 2014
373 000,00€
NET EARNINGS (M€) - 2013
396 000,00€
EBITDA - 2014
395 601,38€
EBITDA - 2013
367 000,00 €
EBIT - 2014
366 535,65 €
EBIT - 2013
KEY PERFORMANCE INDICATORS

C.//
ECONOMIC INDICATORS
1// TURNOVER
2008 2009 2010 2011 2012 2013
120 168,81 €
294 173,44 € 319 397,60 €
532 652,13 €
869 368,68 €
1 003 009,58 €
2014
2008 2009 2010 2011 2012 2013
35 888,97 €
90 341,38 €
116 691,07 €
193 051,89 €
293 922,32 €
2014
2008 2009 2010 2011 2012 2013
31% 31%
37%
36%
35%
37% 37%
2014
58
2// NET EARNINGS
3// NET MARGIN
1 086 000,00€
373 000,00€
403 000,00€

59
2007 2008 2009 2010 2011 2012 2013/14
1 1
100% 93% 94% 90% 79%
7 6
D.//
SOCIAL INDICATORS
1// EMPLOYEES
2007
1714
2009/10
29
2012
34
2013
32
2014
2011
100%100% 7% 6% 10% 21%
*
Due to the split (creation of InnovPeople),
the number of Human Resources at
Ubiwhere slightly decreased.

60
Job openings applications
D.//
SOCIAL INDICATORS
2// RECRUITMENT
052012
1102012
152013
7052013
202014
4902014

61
Acknowledgements
We wish to thank our customers the confidence shown during 2014.
Thank also our strategic partners for their active collaboration on common projects, as well as the ability to
create new business. And thank to all employees for the performance achieved in 2014, and for supporting
the achievement of the strategic measures implemented.

Ubiwhere 2014 Annual Report

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