Ubiwhere 2013 Annual Report

2013
Annual Report
www.ubiwhere.com
HEADQUARTERS
Rua Pedro Vaz de Eça 6A
3800–322 Aveiro (Portugal)
info@ubiwhere.com
+351 234 484 466

Contents
SECTION ONE
UBIWHERE
Message from the CEO 2
Company Profile 4
Recognition 7
2013 in Review 7
Location | Where we are 9
Products and Solutions | Markets 11
Key Performance Indicators 29
SECTION TWO
COMPANY STRATEGY
Accomplished Goals in 2013 35
Suiting the Future 40
SECTION THREE
PERFORMANCE
Research&Innovation 41
Quality Assurance 59
Corporate Social Responsibility 61
SECTION FOUR
FINANCIAL INFORMATION
Turnover and Growth in 2013 67
Turnover per Industry 68
Sales 68
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39
45
71
www.ubiwhere.com

SECTION ONE | UBIWHERE
Message from the CEO
“As part of our values and objectives we will continue to
foster a culture of innovation and creativity (...)”
Rui A. Costa
2013 has been a challenging year and has
provided us a great chance to see how well
we were prepared in the market, despite the
negative economic context that we have been
facing in Portugal over the last years. It is worth
notice that at the end of 2013 we continue to
prosper with a turnover performance reaching
a historical value of +1M€, which lead to an
EBITDA of 39%.
We have an ambitious path to follow and with
that in mind we will maintain our strategy and
focus aligned with our capacity to research and
develop bleeding edge technologies, innovate in
everything we do and create valuable intellectual
property. Since we work in a great number of
sectors we know that technology companies are
always evolving and need to know much more
than just technology itself. For us it is crucial to
know more and understand in detail each sector
we work in.
We are constantly focused on our employees,
promoting team work and team spirit always
with the certainty that they are the most valuable
resources that we can count on in our company.
In that perspective, we promote the continuous
development of new competences and the
sharing of knowledge and best practices across
all departments.
Driven by the successful exploitation of
innovative ideas our ability is to imagine and
develop new tools for dynamic and challenging
environments. Our R&I investment is very
important for us and is walking side by side
with our growth, demonstrating our continuing
commitment to valuable research and innovation.
As part of our values and objectives we will
continue to foster a culture of innovation and
creativity by delivering the solutions that our
customers need to succeed. We will also
continue to be involved with our stakeholders
always thinking about the future with progress
and providing the necessary support when and
where our expertise can be most helpful.
We are working to keep our innovative path and
to accomplish even higher levels of proficiency.
03
UBIWHERE | ANNUAL REPORT 2013

05
Company Profile
We had our origins in the University of Aveiro
Business Incubator (IEUA) in September, 2007.
The beginning of our company arose from the
desire to make a difference, and the enthusiasm
of three young researchers from the Institute of
Telecommunications and PT Inovação, SA in
pursuing a career of high potential and success.
The skills acquired as a result of various
works - whether in academic environment
or in industrial context - in the context of
European research projects enabled the
pursuit of innovation and entrepreneurship,
vital in a company that always wanted to affirm
the creation of innovative solutions on both
national and international scenario. With specific
customers in mind, such as telecom operators,
our work attracted the attention of PT Inovação,
SA since the beginning, being our first customer.
Leveraged by the R&I experience of the three
founding partners, we counted, since the
beginning, with specialised know-how in
high-tech products and services in areas such
as telecommunications and next generation
networks.
Research&Innovation and user-centered
solutions have been the hallmark of our growth,
reflecting our culture of technology and shared
ideas. We research and develop bleeding edge
technologies, design state-of-the-art solutions
and create valuable intellectual property to be an
international reference in Smart Cities and Future
Internet.
Since 2007, we have fostered a culture of
innovation and creativity by delivering the
solutions that our customers need to succeed.
MISSION
To improve people’s lives by developing usable
technologies.
VISION
To be an international reference in Smart Cities
and Future Internet.
OBJECTIVES
Research and develop bleeding edge
technologies, design state- of-the-art solutions
and create valuable intellectual property.
R&D Innovation Communication Design Quality Human
Who are we
04
Administrative
Services
Financial Legal IT Services
Organogram
Top Management
Business & Marketing
Resources

Values
Ubiwhere’s values represent the principles that guide its activity and relationship
with all its partners, clients and employees.
AMBITION FOR GOALS
Our aspiration is to do better and
more every day, setting objectives
and challenges that stimulate our
expertise, so that we can achieve our
main goals rapidly and successfully.
With that in mind, our objectives are
SMART - Specific, Measurable,
Achievable, Results-focused and
Time-bound.
1
06
4 RESPECT FOR THE
RESPONSIBILITY
We foster a culture of respect to
our society, employees, customers,
partners, suppliers and competitors.
We draw both our professional and
personal relationships by principles
of integrity, honesty, transparency,
confidentiality and liability.
We are committed to follow the best
practices in Social Responsibility in
order to make the management in
social, environmental and energy
terms more effective and efficient.
2INNOVATION & CREATIVITY
IN CREATING VALUE
Innovation allied with Creativity are
the essence and the source of our
strategy. Every day we develop new
and bright ideas, always trying to
explore new tools and resources.
The main purpose is to provide new,
better and valuable products to our
customers, and to design the most
advanced technology and intellectual
property to create added value.
5 SUSTAINABLE
DEVELOPMENT
Our sustainable development has
leading us to ensure continuity and
growth of our business.
We recognise that this growth
must be both inclusive and
environmentally sound to reduce
poverty, build prosperity for today’s
population, and meet future
generations needs. We want to help
deliver immediate and long-term
benefits for people, planet, and
prosperity.
With that in mind, we create value
in everything we do and everyday
always with respect to our public's
interests.
ENVIRONMENT
We are committed to provide a quality
service in a manner that ensures
a safe and healthy workplace for
our employees and minimises our
potential impact on the environment.
We keep environmental impact within
acceptable limits through good
methods, such as seeking to reduce the
amount of energy and water used as
much as possible; performing business
electronically (web-based product
demonstrations, e-mails, phone and
conference calls); distributing our
software electronically to avoid the
need to print manuals, etc.; waste
materials are recycled (paper, plastic,
glass, etc.); and cleaning materials
used are as environmentally friendly
as possible.
We aim to review our environmental
policy at least on an annual basis to
improve our performance and quality.
3
Top Management
06

2013
FEB
We were successfully appraised at
CMMI Maturity Level 2 - The youngest
Portuguese company rated at CMMI
We were showcasing Coollab
at BETT Show 2013 in London
We were distinguished in Germany with
The European Seal of e-Excellence Award
2013
MAR
We were at the Amazon Web Services
Summit 2013 in San Francisco
APR
We were at San Francisco and Boston
with BrightRoll, SAP and other innovative
companies
MAY
JUN
We were showcasing our latest solutions
in the fields of digital innovation at the
Futur en Seine 2013 in Paris
We were present at the Future Network
& Mobile Summit 2013 in Lisbon
JUL
Members of “Rede RSO PT – Rede
Nacional de Responsabilidade Social”
AUG
SEP
We launched bikeemotion, Lda –
a 4th generation bikesharing system
OCT
NOV
DEC
We received the SME Leader status title
from IAPMEI (Institute for the Support of
Small and Medium-Sized Enterprises)
We are one of the top 5 Portuguese
companies at Deloitte Technology Fast
500™ EMEA
Our company's rebranding
2014
2013 in Review 2013
The European Seal of e-Excellence
Award 2013
March 2013
SME Leader status title from IAPMEI
November 2013
One of the top 5 Portuguese
companies at Deloitte Technology
Fast 500™ EMEA
November 2013
Quality Certifications
CMMI Maturity Level 2
The youngest Portuguese company
rated at CMMI
February 2013
Recognition
08
07
JAN

Location
Where we are
Our presence in Portugal is strengthened and firmly
consolidated since the foundation in September, 2007.
Our offices are located in Aveiro, São João da
Madeira and Coimbra. That's why the strategic
location of our offices has ensured a close
relationship with the academic world, holding
Master's Internships and project developments
with the most prestigious national universities.
The cities of Coimbra and Aveiro, aside from other
cultural and leisure attractions, are known
worldwide for its Universities.
AVEIRO
We have our headquarters in Aveiro since
September, 2007.
The existence of a cluster of Telecommunications
in Aveiro, conducive to the establishment of strategic
partnerships and synergies, was decisive in the choice
of Aveiro for our headquarters.
The proximity of the Institute of Telecommunications
of Aveiro pole, the headquarters of PT Inovação, SA
and Nokia Siemens Networks pole, were also
important in this option.
The highly engaging entrepreneurial spirit in the city,
Inova-Ria association, the support of the Unit of
Technology Transfer from the University of Aveiro and
the University of Aveiro Business Incubator (IEUA)
were also essential.
SÃO JOÃO DA MADEIRA
We have a office in São João da Madeira since
October, 2008.
S. João da Madeira (SJM) is a small council of 8 km2,
located in the Northern Region of Portugal, which is
part of the Entre Douro e Vouga sub-region, located
40 km from Oporto.
The industrial council has one of the highest rates
of enterprises per square meter at a national level,
and has been decisive for us to take this big step
towards our growth in Portugal.
On October 11th, Mr. President Aníbal Cavaco Silva
participated in the inauguration of our Innovation
Lab in São João da Madeira by experiencing our
applications.
Created by us in 2011, UbiLL serves as a platform
for exchanging user-driven innovation practices
in Ubiquitous and Invisible Computing technology.
Our aim is to become an international reference
carrying out innovative technology projects to
boost up SMEs knowledge and innovation.
COIMBRA
We have a new office in Coimbra since
September, 2013.
We decided to have a new office and the best place
to be in 2013 was the city of Coimbra.
The entrepreneurial spirit in the city (like in Aveiro),
the University of Coimbra and its transfer of
technology, the industrial poles in the city, namely
the Instituto Pedro Nunes (IPN), named in 2010 as the
best incubator in the world and the Coimbra iParque
were essential to nominate Coimbra to be the city
for our new office.
With this new office, we intend to be closer to the
University community and also with our new partners.
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09

Products and Solutions
Telecom and Future Internet
The successful exploitation of innovative ideas comes from our ability to imagine
and develop new tools for dynamic and challenging environments.
The telecommunications industry operates in
a rapidly evolving environment with numerous
challenges and opportunities for service
providers. With an ear towards clients and an
eye for innovation, we offer a vast portfolio
of products, services and solutions for the
Telecom and Future Internet sectors. From
Brazil and Africa, to Europe and the Asia-
-Pacific our solutions are spread all over the
world and the results speak for themselves.
uMeter DTT
Digital Terrestrial Televison (DTT) signal monitoring platform.
The switchover from analogue to digital terrestrial television was a disruptive process and had a strong impact
on the Portuguese population. This change required a particularly close and permanent monitoring of the quality
of DDT broadcast signals.
The platform has the ability to measure the quality of signal, and allows a low cost 24/7 monitoring and
maintenance of DVB-T/T2 live transmission network. It also ensures that responsible companies will provide a service
that fulfils at least the minimal requirements in terms of quality and monitoring of signal. It integrates such features as:
WEB AGENT:
1. DVB-T Real Time Measurements;
2. Measurement statistics;
3. Probes Map Location;
4. Configuration (Probe Parameters; Alert Thresholds;
Probe Groups);
5. Event-based system for dealing with Alerts and Errors;
6. User and Profile Management;
7. Auditing;
8. High Availability and Redundancy.
12
11

IP-Centrex Platform
Development of a user web portal of IP-Centrex business solution for Portugal Telecom. It integrates such features as:
1. Supported on an SDP type platform (Service Delivery
4. Unified release of service activity records, SDR–
Platform) for the convergent control of all
-Service Detail Records;
functionalities of business convergent service;
5. Provision of charging records, CDR – Charging Detail
2. Standardisation of southbound integrated with
Records;
different network and control types, namely PLMN,
PSTN and IMS;
6. Provision of standard interface to ROM function;
3. Pre-integration of uniform northbound via Diameter
7. Full independence from billing and invoicing systems.
Ro interface with the NGIN rating and charging
convergent system;
Bioeconomy
(Food, Agriculture and Fisheries)
The fast growth of world population and
its impact on ecology clearly highlight
the need for use of renewable biological
resources. Bioeconomy offers a great
opportunity to reconcile the demand for
sustainable agriculture, food and fisheries
while ensuring environmental protection
and economic growth.
For this reason, investment in research and
innovation for the Bioeconomy projects is
one of our high stakes for bet for the near
future.
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For 2014, our purposes are in line with the development of new products for this market sector.
Net.mede Pro
Development of a platform for monitoring the QoS for Internet access, based on a system of open participation,
able to extract metrics based on a set of tests performed by the end-users inresidential environment.
This platform aims to measure a set of QoS parameters for Internet access provided by an ISP in a region or country.
The platform is based on a system of open participation that allows any citizen with Internet access to evaluate in
a simple, safely and accurately way a set of technical parameters related to the service provided by the end user ISP.
Subsequently, the platform reports the measurement results to a centralised system. It also ensures that responsible
companies will provide a service that fulfils at least the minimal requirements in terms of quality and monitoring of
signal.

SECTION ONE | UBIWHERE SECTION ONE | UBIWHERE
Sustainable and Efficient Resource
Management
The competitive and challenging
environment of Smart-Grids requires
efficient, integrated and comprehensive
real-time information systems.
Since we are collaborating closely with
European Research and Development
Smart-Grids projects, we are driving
innovation in key industry issues while
developing strong network management
competences.
Our diversified portfolio in the sector is the
mirror of our know-how.
SaveEnergy
Aims to address the challenge of behaviour transformation through the use of ICT (serious game and real-time
information), as an enabler of energy efficiency in five Public buildings in five European cities – Helsinki, Leiden,
Lisbon, Luleå and Manchester. Based on energy consumption data analysis collected by meters, the platform intends
to identify the facts of major impact on energy consumption of buildings.
SportE2
Aims to manage and optimise the three dimensions of energy flows (generation, grid exchange and consumption) in
Sports and Recreation Buildings by developing a new scalable and modular building management system based on:
1. Smart metering;
2. Integrated control;
3. Optimal decision-making;
4. Multi facility management.
This tool enables a new relationship and business model structure between facility managers and power providers.
Its modules are applicable to both new and existing structures and answers the fundamental questions of how,
where, when and why energy is produced, used and grid exchanged.
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15

ENERsip
Aims to optimise energy demand, by coordinating consumption and generation. The platform allows users
to control and monitor, remotely and in real-time, electrical devices in residential or commercial buildings.
All platform features were developed with the aim of promoting energy saving. The saving can be increased
through monitoring and control of energy devices. The platform supports:
1. Monitoring usage patterns in households;
2. Controlling energy generation in green buildings;
3. Providing advice to users on how to optimise usage;
4. Integrating demand and generation at a
neighbourhood level;
5. Mechanisms to integrate with other energy grids.
EDP Eco-challenge
The web portal provides a power consumption monitoring system, with the aim of developing activities that
sentitise the teaching community for the importance of the power efficiency, from a sustainable development
perspective.
Allows schools to register on the platform to interact with other users, monitor energy consumption, access news
and useful links as well as events dates and locations.
uMonitor
Information technology management system.
Allows the real-time remote monitoring of IT equipment of one or more entities. It integrates such features as:
1. Web-based monitoring solution (SaaS);
2. Real-time equipment monitoring:
3. Mechanism for automatic aggregation of data;
4. IT equipment actuator;
5. Personalised reports;
6. Alarms;
7. Integration with external systems (e.g. Supply
Information system of an organisation).
With this management system the advantages that can be highlighted are the improvement of the level
of technical assistance to clients, correct supply of IT equipment, IT equipment inventory (physical details:
brand, model, network address), obtainment of dynamic information of equipment operation, generation
of statistical reports of IT equipment use and organisation´s efficiency increase in terms of supply and energy.
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17

Transports, Travel and Tourism
In recent years, information systems have
revolutionised the Transportation, Travel, and
Tourism industry.
Recognising the potential of these markets,
we hold the experience and know-how that
enable us to provide valuable insight and
state-of-the-art solutions to companies
operating in all three sectors, as well as
to some of the main green mobility R&I
projects that we have been participating in.
Accommodation of the future
The project is being developed for AHRESP (Portuguese Association for Hotels and Restaurants) in cooperation with
idtour (a company that aims to promote research and development of innovative solutions applied to different
organisations operating in the tourism industry).
Its aim is the Research & Development of technological solutions, creating custom products that will confer greater
capacity for differentiation and competitive positioning of the accommodation of the future units, in a valuable and
efficient way.
Thus, the project involves the development of 20+ services, applications and tools. It encompasses the modernisa-tion
of the diversity of communication tools and initiatives as well as the development of smartphone applications,
virtual tourist card, and web platforms for tourism products promotion, among other innovative solutions.
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19

1. Content management platform;
2. Open infrastructure for tourism-related
applications;
3. Shared data and software components like points
of interest, services and events;
4. Default and customised routes from a service or an
entity (e.g. a museum);
1. Content management platform;
2. Context-based multimedia guide for mobile devices
(location, movement, users´surrounding environment):
3. Tailored multimedia content (text, pictures, audio
and video);
4. Interactive maps;
5. Augmented reality;
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22
Pervasive Tourism
Context management platform for tourism applications.
Provides an application programming interface (API) allowing in-house and 3rd party products/services development.
It is an engine that powers your apps and allows you to care about your users’ experience instead of the technical
disorder. It’s especially directed at tourism and mobility apps, but it can help any app that needs real time location
services. It integrates such features as:
5. Geo-fencing;
6. User tracking;
7. Custom virtual ID cards;
8. Recommendation system.
With this platform the user enhances visitors’ experience, gathers tourist-related information and may generate content.
TourEmotion
A new concept of communication for your visitors.
It integrates four distinct solutions - Walk, Discover, Play and Enjoy - aiming to provide a unique experience for its users.
The platform operators benefit from an effective marketing and BI tool in gathering and accessing visitors’ data. It
integrates such features as:
6. Virtual or physical tourist card;
7. Tourist tracking statistics;
8. Geo-referenced contents;
9. Automatic object and gesture recognition;
10. Integration with social networks.
With this platform the user will enhance visitors' experience, gather tourist-related information, improve regional
visibility and promotion, and encourage regional products and services consumption.

Knowledge, Collaboration and
Education
The increasing influence of digital
environments and collaboration on learning
is undeniable. Technology advances are
playing the main role in the education
industry while the world prepares to become
a knowledge-based economy.
The strong focus on R&I and solid academic
background led us to continuously invest in
this sectors. We intend to challenge the
traditional paradigm of education tailoring
technology to suit the needs of all students
and educators.
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26
netboard software
Interactive whiteboard application of Nautilus – a school furniture manufacturer.
This solutions allows to interact with the desktop by adding notes and using all its applications. It integrates such
features as:
1. Drawing tools (pen, geometric shapes, arrows, lines and highlighter);
2. Embedded browser;
3. Math tools (ruler, compasses, set square and protractor);
4. Lessons recorder, with all the interactions, for further use.

Coolled
Online learning platform.
Allows users around the world to share and collaborate, in real-time, through an online whiteboard, video-
-conference system, among others. More than just a usual form of group interaction, Coolled is the best way
to engage and collaborate with students in real-time, any place, anywhere. It integrates such features as:
1. Real-time collaboration;
2. Cross platform compatibility (Web, Desktop, Tablet, Smartphone, Smart TV);
3. Web-based (SaaS);
4. Video conference;
5. Online whiteboard.
With this online platform, the user enhances lessons’ interactivity, removes geographical barriers and reduces
transportation costs. It is designed to work in desktop computers through a browser and is available for
smartphones, tablets and smart TV’s.
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28

The competitive and challenging environment
of our solutions, allied with our work in
different sectors has given us the ability to
develop a variety of products and services that
best suits our customers’ expectations.
Since we have a diversified portfolio of
solutions for each sector, we also feel the
need to embrace other specific projects for
specific customers’ needs over the years.
Other Projects
30
Playnify
Social network for sports professionals and fans.
Allows to find other players and sports venues all over the world, enables users to schedule sport events, invite
participants and share results with Playnify. It integrates such features as:
1. Find players with similar sports preferences and
time availability;
2. Find sports venues anywhere in the world;
3. Create teams;
In order to enrich the user experience and make the main features available wherever the user is, we have developed
the platform for web and mobile devices (iOS and Android). The user interface is clean and straightforward and the
design is focused on the usability and accessibility.
4. Schedule and manage sports events quick and easy;
5. Share your sports activity on Facebook.
29

High Heel Passenger birdaholic
32
31
Mobile bird field guide, adapted to the birdwatchers and ornithologists needs.
The mobile app can be used to register bird sightings and access a great amount of information
about bird species, their behaviour and habitats. The mobile app allows users to challenge each
other, turning their well-known field locations into absolute game-zones.
Interactive exhibition that uses the installation as a platform, encouraging young people to take
an interest in arts and social problems in their language. Based on the original layout from the
labyrinth, we have developed an Android game, created to reinforce the message of the project.
UBIWHERE | ANNUAL REPORT 2013 UBIWHERE | ANNUAL REPORT 2013

2. Net Earnings
3. EBITDA
4. EBIT
50%
72%
39%
77%
31% 31%
37%
36%
5. Turnover per Industry (%)
Key Performance
Indicators
2008 2009 2010 2011 2012 2013
35 888,97 €
90 341,38 €
116 691,07 €
193 051,89 €
293 922,32 €
372 669,58 €
2008 2009 2010 2011 2012 2013
37% 39%
2008 2009 2010 2011 2012 2013
35%
37%
2008 2009 2010 2011 2012 2013
Economic Indicators
1. Turnover
33
34
120 168,81 €
294 173,44 € 319 397,60 €
532 652,13 €
869 368,68 €
1 003 009,58 €
Telecom and Future Internet
Sustainable and Efficient Resource Management
Transports, Travel and Tourism
Knowledge, Collaboration and Education
61%
21%
11%
7%

Social Indicators
1. Employees
6 7 14 17 29 34
2007 2008 2009 /10 2011 2012 2013
2007 2008 2009 2010 2011 2012 2013
MALE
FEMALE
100% 100% 100% 93% 7% 94% 6% 90% 10% 79% 21%
35
36

RECRUITMENT
R&I Projects
1. Number of projects per year
JOB OPENINGS APPLICATIONS
15 705
37
38
2009
2010
2011
2012
2013
1 started
ongoing
1
3
5
11
110
05
2012
2013
2012
2013
2
8
10
12

SECTION TWO | COMPANY STRATEGY SECTION TWO | COMPANY STRATEGY
39
40
Commercial Purposes
In 2013, the great commercial purpose of our
company was the response to National and
International Public Tenders. The aim was to extend
our range of clients and portfolio and, at the same
time, increase the number of projects (and the invoice),
without a large increase in the commercial activity.
In terms of business development, we were focused
on productisation.
Evaluating customer satisfaction is also a crucial task
for the success and growth of our business and 2013
was not an exception regarding this matter.
Accordingly, we have been capable of focusing our
activities on the market, in order to maximise the
overall satisfaction of our customers.
Human Resources
The number of employees is evolving year by year,
showing considerably our strategic growth and the
focus on our people. The evolution can be analysed
on pages 31 and 32. We currently has 34 employees
and around 85% of them have Master’s or PhD degree.
Most of our employees are software engineers and
at the end of 2013 around 81% of our workforce was
male and 19% female. We can see that the percentage
of women in the company is changing, as can be
analysed on pages 31 and 32.
In 2012, we have received 101 applications, for 5 open
positions and 9 spontaneous applications. In 2013
we received 668 applications, for 15 open positions,
in such areas like marketing, software engineer,
software tester, management controller and more.
We have also received 37 spontaneous applications
meaning that people are looking more closely for our
company and want to work with us. The evolution can
be analysed on page 33.
With these results we may realise that 2013 was
a very good year for our company, in comparison with
the previous years, meaning that we are growing
considerably year by year. We had more job openings
and were looking for the best individuals
to be part of our team.
R&I Projects
Regarding R&I projects we had eight new projects
during 2013, namely:
1. SEMA and bikeemotion, both for the TICE.Mobility
project;
2. Coollab;
3. uMeter QoS;
4. Livin’X;
5. WMAN;
6. SBE;
7. SAID.
We initiate other projects (even though not financed by
public funds), and evaluate the application for others.
Still in 2013, we had a great effort in finding partners
and R&I European projects, especially under the FP7.
Quality
Regarding internal organisation we implemented
a Project Development Management System (SGDP),
compatible with CMMI-Dev L3 good practices - as a
result of successful implementation of the CMMI-Dev
L2 procedures.
The ongoing process to obtain CMMI Level 3 will
be concluded in 2014 and is very important for our
commitment to product quality, production efficiency,
and the ability to reduce associated costs.
Accomplished goals
in 2013

SECTION TWO | COMPANY STRATEGY SECTION TWO | COMPANY STRATEGY
IN
2014
International Presence
We have been present in +10 events, namely:
1. BETT Show | London
2. CeBIT where we were distinguished with the European Seal of e-Excellence
Award 2013 | Germany
3. Amazon Web Services Summit 2013, BrightRoll Meeting, and SAP Meeting
| San Francisco
4. Sal Khan Conference @MIT | Boston
5. Futur en Seine 2013 | Paris
6. Vilnius ICT 2013 | Lithuania
7. Smart City Expo World Congress 2013 | Barcelona
This is one of our
strategic
motivations
for the next year
Very
IMPORTANT
PLACES for our
BUSINESS
4
In 2013 we have participated in events all over the world, being this
one of the best years for our company in terms of international presence.
1
3
5 2
6
7
WE WANT TO
reinforce
OUR PRESENCE IN ALL
these countries
AND ALSO BE....
PRESENT IN
EVENTS IN
41
42
U.S.A.
Brazil
Middle East
Europe
AND
MORE!

44
Suiting the future
The global economic times we are facing leads us to
multiple challenges that must be faced every day.
We feel proud of challenging our employees' talent and
passion, combined with our corporate culture of innova-tion
and creativity, which make us a dynamic and grow-ing
company that continues to prosper in the most
challenging economic conditions.
We are proud of the exponential growth that our
company has had in recent years. The results achieved
are due to the value proposition that our products and
services represent in the market. However, above all,
we emphasise the importance of our employees on this
achievement because they were and are the ones who
make these results possible.
Professionalism, rigor, innovation and excellence have
been the key to our success over the years. We have
been investing, both financially and strategically, in
new projects and in our human capital in 2013. These
investments have prepared us for a new and stimulating
phase of growth and internationalisation in 2014.
We have set new goals for 2014, namely to reach 40%
of sales in international markets until the end of 2015.
These goals will help us expanding new, innovative and
commercial capabilities to our existent and new
customers, partners and regions.
Our persistence to be better in the fields we are working
helps us create the most innovative and reliable products
for customers around the world.
In 2014, one of our main purposes is to continue our path
towards internationalisation as well as continuing to
grow step by step to a promising future, dedicated to the
reliability and excellence of our solutions.
“WE ARE VERY PROUD OF OUR 2013
ACHIEVEMENTS AND NOW WE ARE
LOOKING FOR MORE MILESTONES,
ALWAYS SUITING THE FUTURE”
SECTION TWO | COMPANY STRATEGY

SECTION THREE | PERFORMANCE SECTION THREE | PERFORMANCE
SAID uMonitor SportE2 bikeemotion Enersip Playnify SaveEnergy
SaveEnergy uMeter QoS uMeter DTT uParking
uMonitor SportE2
ENERsip uMeter DTT uMeter QoS uParking
birdaholic
bikeemotion
EDP Eco-challenge
Smart Cities and Communities
Cities worldwide are facing diverse challenges to demonstrate its commitments to environmental
and social demands. The growing concern to find the right balance between urban development
needs and global environmental changes challenges our company to create smart solutions
for smart cities in areas such as mobility, tourism, energy and efficient resource management.
We embrace interoperability, Open Data and smart cloud-based services as fundamental
components of what we do. These principles are reflected in the R&I projects that we are
developing, as well as in our Smart Cities products and services.
Related Projects:
Connected Smart Objects and People
Connected Smart Objects are having a great impact on society and business. Internet brought
life to everyday objects connected over fixed and wireless networks extending interaction to
anywhere, anytime. Therefore, a new generation of permanently connected people arises as a
result of constant technological advances. The close monitoring of technological advances and
strong engineering background enabled us to develop several key competences in IoT (Internet
of Things) and M2M (Machine-to-Machine) technology, Embedded Systems and Cyber-Physical
Systems, Internet of People and Internet of Everything.
Related Projects:
Research&Innovation
Research topics
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SECTION THREE | PERFORMANCE
Future Internet and Next-Generation Networks
The incredible speed at which Communication and Networking technologies have advanced is
undeniable. Future Internet and Next-Generation Networks have made a decisive impact on networked
applications and services by introducing new challenges and opportunities in terms of scalability, flexibility,
security and mobility. As a result, our portfolio of solutions is quite vast, and ranges from areas such as QoS
(Quality of Service) and QoE (Quality of Experience), Opportunistic Networks, Indoor and Outdoor Positioning
Systems, Networking Convergence and Future Internet Services.
Related Projects:
uMeterQoS Coollab
IP-Centrex Platform
Content Technologies and Connected Media
Content Technologies and Connected Media have turned the traditional publishing processes into a new
digital publishing age. The use of technology to create, convert, publish and manage contents brings real
benefits in time, flexibility and scalability. Our vast portfolio of mobile applications for the mass market
includes multiple mobile apps for such areas as Mobile and Ubiquitous Computing, Context- aware,
Semantics, Real-Time Collaboration, Advanced User Interface, Gesture-based Recognition and Natural
User Interfaces. We are constantly taking on new challenges on the mobile computing front.
Related Projects:
netboard Software Coollab
Coolled ubistudio
Accomodation of the Future High Heel Passenger Pervasive Tourism
Data Analytics, Open Data and Interoperability
The increase of data interoperability through new and innovative approaches is one of the current
technological challenges. Interoperability removes barriers to data sharing acting as the contact point
between systems and applications. We deliver efficient and accurate solutions to improve the performance
of your business and your management processes. Furthermore, we have strong competences in Data
Mining and Business Intelligence, Open Data, Open Access and Linked Data, Information Management
and Interoperability, Decision Support Systems and Predictive Analytics.
Related Projects:
SaveEnergy
Sport E2 IP-Centrex Platform
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ENERsip
uSave
TICE.Mobilidade IP Multimedia Subsystem uTracker

R&I projects in 2013
SEMA
A mobile semantic application which suggests
points of interest based on users interests.
OBJECTIVES AND SCIENTIFIC &
TECHNICAL PROGRESSES
SEMA aims to add a semantic layer to the PP’S 1 -
One Stop Transport, providing three major gains:
1. Semantic enrichment of data in order for the
remaining PPS’s can enjoy richer data in terms
of information;
2. Management of Artificial Selective Attention –
the adequacy of the data to the user's context, so
information and services can be driven accordingly
to the user profile;
3. A semantic layer about the PPS 1 data so all
other PPS’s can take advantage of semantic
interoperability between all data.
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PERFORMED R&I ACTIVITIES
Implementation of PPS2 Integrated Services,
including:
1. Service of Semantic Interoperability – Wizdee
is the leading partner company of SEMA and this
module is the main bridge to integrate the SEMA
project with the integrator PPS, adding a layer of
semantic value to the aggregated data of the central
platform of the consortium;
2. Service of Semantic Enrichment – research,
aggregation and structuring semantic information
modules, which aims to intelligently supplement the
information system with other online open sources,
in order to create a smart, dynamic and complete
repository to provide the necessary value to the end
users;
3. Service of Artificial Selective Attention -
contextualised module of semantic recommendation.
We were in charge of the implementation of the
major demonstrator, in the form of a Tour Guide
Mobile, context-aware and able to take advantage
of the capabilities of the implemented semantic
services, as well as those of the integrator PPS of
the TICE.Mobilidade project represented as the One
Stop Transport platform. This guide is capable of,
in real-time, and according to the current conditions
of the user environment, and their explicit and
implicit preferences adapt to the information the
user needs and present just what is more relevant
to him, every time.
ACCOMPLISHED RESULTS IN 2013
In 2013, all PPS 2 partners completed and provided
preliminary drafts of services and applications in
their charge. In our case, the Mobile Guide for iOS
devices was released for preliminary testing with
a restricted set of users in the region of Aveiro. The
collected feedback from the use of the final version
of the Mobile Guide will incorporate a set of features
and interactions that make it more useful and
provide information of use to the other partners that
will improve the services already implemented.
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CO-FINANCING

1. Following nowadays concerns about environment
protection, it is intended to reduce greenhouse gases
production, fighting the global warming;
2. Implement a transport system that efficiently help users
to use other means of transport rather than private car;
3. Build an electronic device to be used in private bicycles
as well as on bike sharing systems, which will allow bicycle
blockage and localisation, providing users with real-time
information;
4. Allow users to leave the bicycle wherever they want,
without the need for special parking places, using the
technology which will allow finding a location, booking
and paying in a simple way for the user;
5. Management, maintenance and redistribution of each
bicycle.
1. Electro-mechanical device;
2. Mobile application;
3. Information system;
4. Integrated system;
5. Prototypes, Pilot Tests/Demos.
bikeemotion
The project consists in the development of a 4th generation bike sharing system and all the surrounding systems,
including management system, management of advertising, a mobile application and a website for sharing and
disseminating routes experienced by users themselves.
The aim of the project is to develop an electronic device to be used on bicycles, allowing the lock/unlock and
the location of the bike at any time (in a remote way). Associated with the device we developed a software
management tool, publicity and interaction with users, a mobile application for "smartphones", and a model of
urban application in different scenarios.
OBJECTIVES AND SCIENTIFIC & TECHNICAL PROGRESSES
R&I activities carried out throughout the project included mainly the following components:
These activities were structured as follows:
1. Preliminary Studies (Study of Technological Feasibility,
state-of-the-art and Market Analysis, Possible Business
Models and Economic Feasibility Study);
2. Specification Technique (System Requirements
Definition, System Architecture Definition, Definition of
procedures for system usage/use cases and user stories,
Analysis and Definition of user interfaces and Test Plan
Definition);
3. Acquisition and Development, and New Knowledge
and skills;
4. Development;
5. Prototyping, pre-series, experimental/pilot installation;
5. Tests and Testing;
6. Promotion and Dissemination of results (overall results
dissemination in scientific and technological conferences,
advertising in international trade fairs and congresses and
participation in promotional events.
1. Development of 4 versions of functional prototypes, resulting in an iterative development process;
2. Development of a Pilot Test of bikeemotion® product in Águeda (involving users/community) and
integrated with the municipal system of shared use of bicycles (in collaboration with the Municipality
of Águeda);
3. Results dissemination in multiple events, national and international, scientific, technological, as well
as business development;
4. Obtaining international awards and recognitions.
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Coollab
A real-time collaborative framework which provides
an application programming interface (API)
allowing in-house and 3rd party products/services
development. The framework can be integrated
with numerous vertical markets, such as education,
music and gaming.
This framework allows adding real-time
collaborative features in any application without
having to comply with rigid requirements.
The framework automatically implements the
entire persistence data engine as well as conflict
management, being the last one an unavoidable
situation when several employees interact with
the same document in real-time.
In addition to the real-time collaboration
functionality, it's also available a real-time
communication module using the WebRTC
technology for the delivery of users media streams.
The ability to easily add collaboration and real-
-time communication features in any solution
substantially enhances the value of the Coollab
framework. Unlike other tools, Coollab was not
developed in order to target a single product, been
developed in order to be applied to a wide range
of applications in a variety of business logics.
The fact that this platform/framework provides
a service to 3rd parties, allowing them to create
collaborative real-time editing features through
a simple connection to the Coollab API, allows
the creation of products/services significantly
improved, or even disruptive.
There are currently few frameworks that aim to
implement collaborative work. These frameworks,
though in some cases they are based on the OT
(Operational Transformation) technology used by
Coollab, aim to implement collaborative work
associated with a given solution not being possible
to re-seize their implementation for different
solutions. Although having technical difficulties in
the design and implementation of the framework,
this requirement constitutes an important asset
to the solution.
The potential gains in terms of implementation/
development of products/services with these
collaborative functionalities in real-time by 3rd
parties are huge. Specifically, any programmer
(individually or at enterprise level) can develop an
application, tool or computing system that includes
such collaborative functionalities in real-time,
without having to deal with complex problems
of "operation transformation" and "concurrency".
Coollab framework has been implemented
successfully providing all the planned
functionalities. In order to validate this
implementation we developed the coolled product
that allows users to share an interactive screen in
real-time, using drawing tools.
In addition to the interactive screen, users can also
interact in real-time via text messaging or video
conference streams by sharing their microphones
and webcams. All collaboration features and real-
-time communication were implemented using the
Coollab framework that proved to be at the level
of expectations.
CO-FINANCING

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uMeter QoS
Quality of Service (QoS) Measurement System for Internet access provided by an ISP in a region or country.
The platform allows increasing reliability of measurement data, support the decision of the end user when
choosing the Internet provider and be a valuable tool for communication regulators, allowing them to protect
consumers’ interests and apply appropriate/fair penalties to suppliers that are breaching the contractual
arrangements for Internet access.
OBJECTIVES AND SCIENTIFIC & TECHNICAL PROGRESSES
Currently the Internet Service Providers (ISP) sells based on the maximum transfer rate of its connections,
namely the access speed. However, there are many other factors that influence the quality of experience (QoE)
of the user.
uMeter project aims to implement a platform for monitoring the Quality of Service (QoS) for Internet access
provided by an ISP in a region or country, based on an open participating system that allows any citizen with
Internet access evaluate in a simple, safe and accurate way a set of technical parameters for the service provided
by his ISP. The platform will enable:
1. Provide the measuring functionality for basic and advanced aspects of network performance (download/upload "speed",
packet loss, latency, jitter, time page load (web browsing), activation time/connection establishment, access failure to the
service, and net neutrality in real time;
2. Record test results (history graphs based on frequency: day, week, month);
3. Identify the type of access through which the user is accessing the Internet (example: 3G, LTE, DSL, fiber, WiFi) and
the location where the test was performed;
4. Possibility to compare different Quality of Service (QoS) parameters measured on the user's access to other service
providers by geographic area and consequently the tests that are being carried out;
5. Data tests validation from one user to statistical analysis based on the invoice delivery evidencing the contract that
the end user have with his ISP;
6. Quarterly/biannual publication of statistical indicators of quality performance by the service provider, based on the
validated data (point 5).
uMeter project started in the second half of 2013. The main activities carried out by the end of the year
were Preliminary Studies (market and competition analysis and the study of the state-of-the-art in terms
of technology), and the Initial Technical Specification of user stories, requirements, system architecture
and modules to be implemented during the project according to the vision of the formalised product.
CO-FINANCING
In the initial phase of this project many studies were carried out (technological and market) that will
be crucial to achieving the outcomes of R&I during 2014. The studies were materialised in the
following list of documents:
1. Study report of the systems state-of-the-art and solutions feasibility;
2. Study report of the state-of-the-art and technological feasibility;
3. Business model reports;
4. Marketing Plan;
5. Document that aggregates User Stories, Use Cases and Systems Requirements;
6. Document definition of the System Architecture and its interfaces (internal and external);
7. Design document and Usability System.

Livin’X
The web platform helps users to decide where
to find their home, based on their interests
and needs.
Livin’X platform aims to create a product targeted
to real estate agencies (sale and rent) that
provides tools for customers, owners and
intermediaries who take advantage of analysing
large amounts of data and the learning ability of
the current systems to provide recommendations
(urban areas, buildings and the stakeholders
confidence), to make real-time classification and
evaluation, and provide support mechanisms for
decision making.
Livin’X proposes a substantially different and
innovative approach of competing products,
focusing on the user characterisation and crossed
information that will lead him to individually use
the platform with the individual characteristics of
all areas in the city. This crossing will allow Livin’X
to identify and list the areas and homes that are
most suited to the user's profile, thus helping in
gathering and evaluating all criteria for choosing
a house.
In 2013, the initial year of the Livin’X project, we
focused our R&I to perform various analyses that
allowed adapting the strategy of the product
throughout 2014 in the components market,
marketing/price and technology.
Relative to the market, several studies were
performed to the real estate market and to the
products that operate there, in order to identify
and meet the needs not yet addressed by the
potential users. At a technological level several
studies of the state-of-the-art have also been
performed in relation to learning and automatic
sorting systems, seeking and learning algorithms
and classification systems most used and validated
in the market.
We, through the various analyses listed above,
gathered a set of market information, technology
and competition that allowed prioritise and adapt
the features of the product and the direction of
the research for aspects that can contribute to the
needs of users who need to buy/rent a house in
Lisbon.
Data was particularly important in the detailed
specification of the product requirements, in
the interface and user experience, and in the
identification of parameters and more important
and decisive criteria for users in the process of
choosing a house.
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WMAN_NG
Metropolitan and universally accessible
communication infrastructure that holds very low
energy consumption requirements and low bitrate.
The infrastructure enables the implementation
of M2M services, which typically demand high
network coverage. The main challenge of the
project is to determine the adequate level of
commitment in terms of the network infrastructure
that would enable both universal coverage and low
energy consumption from the endpoints.
Investigate the possibility of creating a connection
between communication infrastructures currently
available, with minimal addition of new access
points and with a particular focus on energy saving
of endpoints in order to create an access network
with the appropriate level of capillarity. This will
enable the interconnection between elements of
land and processing servers, laying the foundation
for the exploration of complex systems based on
the "cloud" and preparing the advent of the future
Internet of Things (IoT), fuelled by the widespread
adoption of IPv6.
Note that the work is not aiming to create
computer networks but networks for
interconnecting devices (M2M).
Of all possible examples, and in order to clarify
the scope of this project the consortium decided
to choose three case studies:
1. Smart Emergency Systems and Urban Safety;
2. Smart Parking System;
3. Smart Water Networking System.
In 2013, the project partners have initiated the
market and competition analysis, deepened their
understanding of the state-of-the-art in various
levels, specified the first versions of the system
modules in their charge and thus clarified their
vision of the project and the innovation method
for marketing purposes.
It is expected that the performed activities ensure
enough support for the developments to carry in
2014, in which this vision will be translated into
research, development and consequent
materialisation of the solutions on the field.
The documentation produced by the information
collected in 2013 will provide the technological
and market foundation to the implementation of
the planned solutions and activities of R&I to be
undertaken in 2014. It was thus concluded the vast
majority of activities related to the state-of-the-art
study, generation of new knowledge and technical
specification of the solutions, now being defined
the implementation templates of the use cases
described above.
For us, the implementation of various verticals of
the middleware integrator as well as the scenario
(Smart Urban Safety and Emergency Systems) will
be the main responsibilities to assume in an R&I
perspective.
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SBE
Combining the heritage of the bikeemotion®
emerging reality, we launched the SBE project
with two key strategic areas, namely, developing
the 5th generation bike sharing system; and
accommodating the use of electric bicycles and
the consequent enlargement of the users range.
The project development involves R&I in the
following areas that are necessary for the 5th
generation system development:
1. Bikes sensing for the effort control and health
state of the user, either by specific biosensors
(to install, for instance on handles) or through
interconnection to the support system in the bicycle
itself;
2. Exploring the possibilities of connecting
bikeemotion® systems to the batteries of the
electrical support system. Note that this link is not
trivial because they are sophisticated systems and
ad-hoc connection implies loss of warranty;
3. Replacing the study of the connection to mobile
networks used in current solutions by opportunistic
connection to networks that are being provided in
cities, particularly mesh networks, ZigBee/802.1.5.4
networks, Bluetooth, and in particular vehicular
networks or available interfaces in the vehicle
systems. Note that the emerging WAVE protocol
supported in 802.11p appears to arise in short term.
In particular it is necessary to explore any possibility
of energy savings resulting from any use of this type;
4. Solutions study for collecting energy ("Energy
Harvesting") or to improve ergonomics and
complexity of the charging systems. Among other
things, study the solutions of non-contact load
during the redistribution, use of existing load
infrastructures or "pay per charge" at agreed
locations;
5. Baseline study of the information problems
associated with the system and with the use of data
collected in a "cloud computing" strategy in which
the processing is done on the side of the "cloud".
Note that we may be facing problems associated
with "big data", currently subject of intense research.
Following the excellent results achieved by the
bikeemotion® project and its consequent roadmap
with a view to its commercialisation in the global
market, the objective of the Smart bikeemotion
project is to investigate new ways to innovate in
a market that is in a process of exponential growth
and innovation, while remaining aligned with a deep
market knowledge that partners now hold.
Thus, in 2013, the first phase of the market and
competition analysis was completed, we deepened
the knowledge of the state-of-the-art at various
levels and the modules aimed at responding to the
main objectives of the project were specified. The
undertaken activities will ensure the necessary
support developments in 2014, in which this vision
will be translated into research, development and
consequent materialisation of the solutions on the
field in the form of functional prototypes.
The documentation produced by the information
collected in 2013 will serve as a technology and
market foundation to the implementation of the
proposed solutions and R&I activities to be held
in 2014.
It was thus concluded the vast majority of activities
related to the state-of-the-art study, generation of
new knowledge and technical specification of the
solutions, now being defined the implementation
templates of the use cases described above.
The specification and investigation of the use cases
associated with this new generation of bike sharing,
are based on a more efficient and greener system,
which allows attacking new markets through the
introduction of electric vehicles and innovative new
cloud-based systems for the management of
mobility in cities.
Projects during the years
2013 was the year with more projects – 11 in its
totality. More information can be analysed on page 34.
For 2014 we expect to conclude the following
projects:
1. TICE.Mobility;
2. Coollab.
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Quality Assurance
Quality has been a strategic strength at our company since our establishment in 2007.
Our strategy has a deep focus on improving our internal processes in order to increase cost
efficiency and provide quality products and services to meet and surpass our clients’ expectations.
For that purpose, we have kept a continuous bet on the market’s best practices for Quality
Assurance and have been awarded with quality certifications such as ISO 9001:2008 and
CMMI-DEV.
ISO 9001:2008
ISO 9001:2008 is the International Standard for Quality
Management Systems (QMS). It recognises our company
ability to offer products and services that meet all customers’
requirements. We are acknowledged as a client-focused
company - driven by a strong leadership, based on consistent
management processes and valuing continuous
improvement.
The ISO 9001:2008 standard has eight quality management
principles, such as Customer focus, Leadership, Involvement
of people, Process approach, System approach to
management, Continual improvement, Factual approach to
decision making, Mutually beneficial supplier relationships,
and these principles are Ubiwhere’s focus.
CMMI LEVEL 3 (ONGOING)
CMMI (Capability Maturity Model Integration) is a process
improvement approach that provides organisations with
the essential elements of effective processes, which will
improve their performance. CMMI-based process
improvement includes identifying our organisation’s process
strengths and weaknesses and making process changes
to turn those weaknesses into strengths. We were the
youngest Portuguese company to reach CMMI Level 2 and
are continuously working on our processes to soon get to
Higher Maturity levels.
The ongoing process to obtain CMMI Level 3 is very
important for our commitment to product quality, production
efficiency, and the ability to reduce associated costs.
NP 4457
NP4457:2007 (Portuguese Norm for Research,
Development and Innovation) specifies the requirements
for a R&D and Innovation Management System in order
to help organizations develop and implement a RDI policy
that increases efficiency and effectiveness within an
innovation context.
SCRUM METHODOLOGY
In the area of Project Management we have also been
carrying out the Scrum Methodology. This methodology
is focused on individuals and interactions, being an
interactive agile software development framework for the
management of product development. It is intended that it
enables teams to be self-organised by encouraging a close
online collaboration of all team members with the help
of daily face-to-face meetings that will be essential for
the team to work as a unit to reach a common goal.
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Corporate Social
Responsibility
We aspire to be a promoter of sustainable development in the society where we live and work.
Our commitment to corporate social responsibility enhances our core values, includes social
personal and community level concerns, particularly as it relates to labour practices, interaction
with the community and connection to higher education institutions. Our vision includes an active
participation in the fundamental issues of the environment in which we operate, as well as
a relentless pursuit in improving the well-being of our community, contributing decisively to
environmental, economic and social sustainability.
We have signed the Declaration of Principles of RSO PT Network (Network of Corporate Social
Responsibility) which is the basis for our work towards a better world and better policies. The network
is composed of organisations and individuals interested in promoting Social Responsibility, assuming
these as part of the solution to problems from the perspective of joint and shared responsibility.
ENVIRONMENTAL RESPONSIBILITY
Today we want to work in environmentally sustainable
companies and initiatives in all our business activities.
We are looking systematically to contribute with our
business performance, for sustainable development and
for the preservation of the environment, focusing in the
application of clean techniques, environmental
monitoring and energy rationality.
To help support the environment, we provide various
options for the disposal of waste materials in all our
offices, with specific systems for recycling paper,
plastic, glass and more. Among other initiatives we
have a responsibility of gathering caps for people in
need, and we also like to incentive our employees to
use an environmentally friendly transport (train, bicycle,
and walk).
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BUSINESS ETHICS
The Code of Conduct and Ethics is applied to all
employees in the company, regardless their employment
status and hierarchical position. Throughout the
company we respect all laws and regulations applicable
to our business; we develop a great relationship with the
media, ensuring complete, consistent, accurate,
transparent, and timely information, with full respect
for the duty to inform.
Our relationship with customers, suppliers and other
entities are conducted with transparency, credibility,
responsibility, confidentiality, and reliability, actively
combating all forms of corruption, both active and
passive.
Among other responsibilities that we all have within
the company that can be seen in our Code of Conduct
and Ethics, our daily attitude is an essential part of our
culture and one we want to construct and consolidate.

3 TEAM BUILDING AND TEAM
1 ENGAGEMENT
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Employees
The success of organisations is in its human capital. With that in mind, we provide our employees with
the best working conditions which enables them to ensure mutual fidelity in relationships, and the
adoption of non-discriminatory employment practices. In this area, are considered aspects related to
the conditions of employment, health, hygiene and safety at work. No less important are issues related
to valuing people, particularly in terms of vocational training, skills development and careers.
In performing its duties, our employees should be responsible and cooperative, favouring good
environment, respect and good personal relationship, whether with colleagues or with superiors, and
these with their subordinates. In their professional relationship, they should promote the exchange
of information and cooperation and foster team spirit. We also expect their contribution to the
generation of decisions, be supportive with the decision-maker, assume their responsibilities and
maintain their solidarity in implementing the same.
EQUAL OPPORTUNITIES AND
WORKPLACE DIVERSITY
All employees within the company are
treated equally and not disadvantaged
by prejudices. The best person for a job
or a promotion is the person who earns
that position based on his qualifications,
experience, knowledge and work
performed.
We value a non-discriminatory
behaviour, condemning any form of
discrimination, whether on grounds
of race, ethnicity, sex, age, disability,
religious belief, political opinion or
affiliation, any form of sexual or
psychological harassment, verbal
or physical conduct of humiliation,
coercion or threat.
2 TRAINING
The employees engagement in the
companies they work for are very
important to achieve new and better
results/goals throughout the years.
It is known that a employee performs
a better work when motivated and
engaged with the company values and
culture.
In terms of overall level of engagement,
in 2013 the satisfaction rate within our
company was 74,38%. The average
employee seniority is 2 years and the
average age is 27 years old. In terms of
workplace environment our employees
engagement is 81,41%.
We value our employees’ skills, since
they are the most important resource
that we have in the company. Training
and career improvement is very
important for us and we preserve that
right to preserve that right to all of us.
In 2013 we have performed 91 hours of
training with the employees and the
results can be analysed on page 33.
Apart from that, and taking in
consideration that everyone has specific
needs in terms of their roles in the
company, if each employee feels the
need for a specific training that is not
in the roadmap of trainings, all their
necessities are heard, matter for us and
if we see that it is important, both for
them and for the company, they are free
to go and share the knowledge with the
other colleagues after.
WORK
We have a strong focus on the talent,
inspiration, energy and passion of our
people, since these capabilities are
what drives us forward. We believe that
motivating our workers lies in team
building activities that generate a
sense of belonging and improve the
way people interact and work together.
In 2013 we had our 6th anniversary, and
the Christmas dinner. We also celebrate
our ubibirthdays throughout the year.
To keep creative dynamic we gather
a brainstorming every 15 days where
everyone gets to know the work in
progress and contribute with ideas and
suggestions for the improvement
sessions. It is also at this time that new
employees present themselves to their
new colleagues.
4

SECTION THREE | PERFORMANCE SECTION FOUR SECTION | FINANCIAL THREE | PERFORMANCE
INFORMATION
CUSTOMERS
In the extremely competitive market we live in today,
achieving and keeping clients are the biggest challenges
that companies face. We need to have best-of-breed resources
to recognise, distinguish and interact with our customers.
We value our customers’ needs and want to be where and
when we are most needed. We deliver the best solutions for
our customers always on time, on budget and on schedule.
PARTNERS
Partnership and business are always hand in hand.
Having a partnership can help in several ways. One partner
may have one set of talents and the other may have another
set of talents and if combined, the success of the business will
be even more effective regarding the share of knowledge,
ideas and synergies. Our partners are very important for the
success of our business, which allows us to offer the best
solutions for our clients.
With that in mind, we maintain a proficient relationship with
all interested parties, establishing a relationship based in
principles of trust and transparency, which will help in the
contribution of a win-win logic for both the company and
partners development.
SUPPLIERS
Our suppliers play an important role in our work and
performance. With that responsibility in mind we have signed
the “Punctual Payment Commitment to Suppliers” letter.
With that we are compromised with our suppliers to:
1. Give clear and precise instructions so that payments are
made until the date of invoice payment;
2. Find the necessary means and funding for the payment;
3. Request the suspension of this commitment whenever
(internal or external reason) it cannot be fulfilled.
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60
70

SECTION FOUR | FINANCIAL INFORMATION SECTION FOUR | FINANCIAL INFORMATION
Financial Information
Turnover and Growth in 2013
Despite the unfavourable economic climate in
recent years, we have achieved a record sales
performance in 2013 with a strong increase in
a turnover figure of +1M€, reaching almost 10%
if compared with the year before. This result
confirms the strategy followed by the company to
establish itself as a provider of service excellence
in ICT.
Given that we began operations in September
2007, the amounts recorded in several years show
a significant growth of the company. We now
expect a favourable trend in the coming years
resulting from income derived from business
carried out in international markets.
Our turnover results were achieved through
a strong increase in sales in the Telecom and
Future Internet industry, which compensated the
less good values in the Knowledge industry.
Our culture helps us to adapt to the most
demanding environments and to better
understand our clients’ business requirements.
Our ambition is to invest, financially and
intellectually, where and when our contribution
is most needed. Our EBITDA and EBIT have also
reached good values in 2013. Our values from the
past years can be analysed on pages 29 and 30.
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62
Turnover per Industry and Sales
300 778,99€
EBIT - 2012
366 535,65€
EBIT - 2013
869 368,68 €
TURNOVER (M€) - 2012
1 003 009,58 €
TURNOVER (M€) - 2013
293 922,32€
NET EARNINGS (M€) - 2012
372 669,58€
NET EARNINGS (M€) - 2013
232 712,49€
EBITDA - 2012
395 601,38€
EBITDA - 2013
71
72

Ubiwhere 2013 Annual Report

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